About
High-energy Marketer with experience defining and implementing successful brand building…
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1K followers
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Shannon Hansen reposted thisShannon Hansen reposted this🌟 Exciting News from Cameron’s Coffee! 🌟 Today marks the launch of our new brand campaign, and we couldn't be more thrilled to introduce you to our Chief Bean Officer (CBO): a relentlessly optimistic coffee enthusiast who lives and breathes the art of perfectly roasted beans! ☕️ Join us on a fun, mockumentary-style journey as we explore the ins and outs of Cameron’s HQ through the eyes of our passionate coffee expert. Get ready to discover the perks of Precision Air Roasting and the magic that happens when we pour our hearts into every bean. At Cameron’s Coffee, we believe that coffee isn’t just a beverage—it changes your outlook. Our commitment to quality and craftsmanship shines through in every cup, and we can’t wait to share our love for coffee with all of you. Stay tuned for some delightful and entertaining spots that capture the essence of what makes Cameron’s special. Here’s to always smooth, never bitter beans and the joy they bring! 🎉 https://lnkd.in/gMaYmnXx #CameronsCoffee #BrandCampaign #Mockumentary #NewCampaign #AdCreative #Commercial
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Shannon Hansen shared thisShannon Hansen shared thisWe’re #hiring. Know anyone who might be interested?
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Shannon Hansen liked thisShannon Hansen liked thisTwo years ago, we received news that our daughter would likely be born with Down syndrome. Just a few days after Summer arrived, we received a beautiful, hand packaged basket from Jack's Basket delivered to our front door with resources, stories and messages of hope, and adorable baby items that we still use today - the blanket is our fave! It was such a full circle moment to visit their offices and volunteer with my team at Yardstik to build baskets that will bring that same comfort and hope to other families. I’m so grateful for all that they do in educating medical providers to communicate this news with care, connecting families, and celebrating every baby. Special thanks to Carissa Carroll, Katie Burwell (Affleck) and the rest of the incredible team at Jack’s Basket. Please enjoy this cute picture of my daughter, Summer in her Jack’s Basket shirt 😊
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Shannon Hansen liked thisShannon Hansen liked thisAnother unforgettable Men’s Invitational at Bearpath. From competitive golf and memorable moments on the course to the experiences surrounding the tournament, this year’s Invitational was a showcase of what makes events at Bearpath so special. Even when the weather brought some unexpected challenges, the sportsmanship and camaraderie shown throughout the tournament never wavered. A tremendous amount of work goes into bringing an event of this scale together, and we’re grateful to our staff, partners and everyone who helped make the 2026 Men’s Invitational one to remember. Congratulations to our champions, and thank you to everyone who joined us for another incredible Invitational.
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Shannon Hansen liked thisShannon Hansen liked thisWe’re proud to celebrate the impressive U.S. growth of iconic Colombian coffee brand Sello Rojo, and our partnership with Grupo Nutresa in helping unlock its next chapter. As premium coffee interest surged, we saw a chance to extend Sello Rojo beyond its loyal base of first- and second-generation Hispanic consumers—without losing the heritage and authenticity that made it a favorite. Through consumer research and brand strategy, we reframed the brand around Colombian passion, joy, and craftsmanship, and brought it to life with a bold new visual identity and packaging that celebrates the vibrant spirit of Colombia. The payoff: a brand that feels distinctly Colombian, more premium, and relevant to a new generation of coffee drinkers—recognized within two years as one of the Top 10 Hispanic coffee brands in the U.S. Proud to have helped position one of Colombia’s most beloved coffee brands for its next chapter of growth. If you’re exploring what’s next for your brand—or looking to refresh your packaging to connect with new audiences—let’s talk. DuPuis Group would love to help you write your next growth story. Check out the full case study: https://lnkd.in/gggAay7i #BrandStrategy #PackagingDesign #CPGMarketing #CoffeeBranding #ColombianCoffee #ConsumerInsights #ConsumerInsights #BrandGrowth #InnovationInPackaging #DuPuisGroup
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Shannon Hansen liked thisCouldn’t agree more. Leadership is human. Ted exemplifies seeing the best in others and is a great leader because of how he treats people, not just his title as head coach. If you’re a leader, and haven’t seen this series, it’s a refreshing alternative to another leadership book.
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Shannon Hansen liked thisShannon Hansen liked thisOur team is hiring! This is a great opportunity to make an impact in leading the end-to-end planning function for our growing U.S. coffee and beverages business!
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Shannon Hansen liked thisShannon Hansen liked thisInnovation is often about finding the sweet spot between familiar and unexpected. While working on the Pillsbury brand innovation desk, I owned the strategy and commercialization of Pillsbury Grands! Poppin’ Flavor Fruit Rolls and Biscuits, bringing flavor varieties like Apple, Raspberry, Maple, and Mike’s Hot Honey to the canned dough lineup. The consumer insight driving our work was simple but powerful: people are looking for more exciting flavor experiences without giving up the comfort and convenience they count on. Turning that tension into real products took curiosity, collaboration, a lot of thoughtful choices (and many delicious product tastings- no complaints here!) along the way. Proud of the team behind these launches and grateful to have been part of bringing these bold flavors to market! #IWork4GeneralMills
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Shannon Hansen liked thisShannon Hansen liked thisOne month ago, I started a new chapter at Sun Bum as Senior Performance Marketing Manager. After spending the previous year at home with my son Miles, returning to work was a decision I didn't take lightly. I knew I wasn't just looking for another job. I was looking for the right team, the right culture, and the right opportunity. Now that I've had a month to settle in, I can honestly say I couldn't be more excited about the decision. I've been fortunate to spend my career working with incredible brands, but what has stood out most about Sun Bum so far is the people. Every interaction has reinforced why so many employees stay for years and why the culture has such a strong reputation. I’m grateful for the warm welcome, excited for what’s ahead, and looking forward to helping drive the next phase of growth for Sun Bum as part of the broader SC Johnson family. Here's to new chapters ☀️
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Shannon Hansen liked thisShannon Hansen liked thisI am excited to announce that I have officially graduated from the University of Iowa with a BBA in Marketing, a BBA in Management, a minor in Spanish, and a certificate in International Business. My four years at Iowa have been truly unforgettable, and I am incredibly grateful for the professors, advisors, friends, and family who supported and guided me along the way. Go Hawks! 🖤💛 I am also thrilled to share that I will be joining Aon as an Account Specialist I in their downtown Chicago office starting this June. Thank you to everyone who supported me throughout the interview process and helped me reach this milestone. I cannot wait to get started and bring my skills to Aon!
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Shannon Hansen liked thisAt Cameron’s Coffee, we don't just "work" with coffee; we live it, breathe it, and—most importantly—taste it to ensure only the smoothest reaches your cup. This is the essence of our purpose: We share our best with the world. It’s about the passion, the talent, and the constant innovation of a global team that crosses borders to build a future we can all enjoy together. We believe that when you love what you do, it shows in every single sip. Proud to see our team members like Nolan Brinkman, MAsharing the heart of what makes us unique. Check out the original post below and tell us: What’s the "best part" of your workday? 👇 #CameronsCoffee#GlobalTalent#CoffeePassion#LifeAtCamerons #GrowthMindset#WeShareOurBestWithTheWorld#NutresaShannon Hansen liked thisHow often do you get to say your workday included a coffee tasting contest? I had a great time competing in the annual tasting event at Cameron’s Coffee! ☕️☕️☕️
Experience & Education
Organizations
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Post Consumer Brands Women's Development Network
Philanthropy Committee
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Kappa Kappa Gamma Alumni Association
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Rho Lambda National Sorority Leadership Recognition Society
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-Greek academic honors society at the University of Minnesota.
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Public Relations Student Society of America
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Kappa Kappa Gamma
Organization Committee, Recruitment Committee
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