Last week
Toast launched our new brand platform - Built For Busy.
This new brand platform is rooted in a fundamental truth about our customers: busy is the point. It’s the ultimate sign of success. Busy is a badge of honor.
I was lucky enough to play a part in bringing this campaign launch to life last week in NYC with my fellow Toasters and 8 busy Toast customers who partnered with us to make their windows into living billboards, putting their busyness - their success! - on display.
And instead of buying traditional OOH advertising placements, we put that money back into each of these restaurants and to the folks who run these incredible, busy businesses, day in and day out.
I got to personally visit each of the windows, chat with our customers and try a taste of what makes each of them so special. Shout out to Radio Bakery’s Brown Butter Corn Cake, Carmine's Chicken Parm, and Win Son’s Big Chicken Bun!
We also got to celebrate the launch with a group of 70+ local Toasters in Times Square as we unveiled the brand’s first ever placement in this coveted media center. Seeing the creative from the
Arnold Worldwide team on the BIG screen was an epic way to kickoff this new brand journey.
Biggest thanks to everyone who helped to bring this campaign to life - especially Tom,
Meghan,
Margot,
Emily, Caroline,
Ana,
Blake,
Meaghan,
Jon,
Christy,
Grady,
Isabella,
Camila,
Tyler, Caroline,
Deanna,
Ana,
Gabby,
Nisha Desai, Kristen.
We’re just getting started with this exciting new chapter! More Built For Busy work to come. 🍞✨ Check out more on the launch here:
https://lnkd.in/ej3KtEH2