DuPuis Group

Some of our best work starts with a question. For our founder, Steven DuPuis, and his late wife Joy - both lifelong advocates for plant-forward living - the question was simple: what if fermentation could help create a new generation of plant-based foods? At the time, the plant-based protein category was almost entirely focused on imitating meat. We saw a different opportunity: plant protein shouldn't try to imitate meat — it should stand on its own. That question became Planit POD, a venture DuPuis Group conceived, funded, and built. Not just a branding assignment, but a full innovation journey under one roof: strategy, naming, branding, industrial design, packaging, photography, messaging, digital experience, and commercialization. The result is a new kind of kitchen appliance - one that gives chefs and food innovators the tools to create new flavors using koji culture and purpose-built Ground Protein. The strategy resonated with chefs, food innovators, and industry partners, culminating in the launch of Planit POD with Waring at the National Restaurant Association Show - where it received the prestigious Kitchen Innovations Best of Show Award. It's proof of what happens when an agency is willing to be more than an agency - to take the risk and carry an idea all the way from question to shelf. Congratulations to our team and to our partners at Waring Products for bringing this to life. — Dupuis Group

We're thrilled to share that DuPuis Group has won a GDUSA Magazine American Package Design Award for our work with Dairy Farmers of America – Kemps LLC on their Brand and Packaging Redesign. Kemps has been bringing "Good Comes Around" to families for over a century — but its frozen dessert portfolio had grown into a mix of independently designed lines with little visual consistency.  Our challenge: create a unified design system that would strengthen shelf presence, improve shopability, and resonate with a new generation of shoppers. The biggest transformation?  Reinventing Simply Crafted as Kemps Crafted — repositioning the line around premium craftsmanship and indulgence, anchored by a bold new identity featuring a signature golden spoon. The refreshed portfolio hit retail in late 2025 with a cohesive, modern look across the board, and Kemps Crafted has since seen expanded distribution. We're proud of the award, but even more proud to help our client's business grow! #PackagingDesign #BrandDesign #DesignAwards #GDUSA #CPGDesign #BrandIdentity #DesignStrategy #FoodAndBeverage #Rebrand #ProudPartner

We’re proud to celebrate the impressive U.S. growth of iconic Colombian coffee brand Sello Rojo, and our partnership with Grupo Nutresa in helping unlock its next chapter. As premium coffee interest surged, we saw a chance to extend Sello Rojo beyond its loyal base of first- and second-generation Hispanic consumers—without losing the heritage and authenticity that made it a favorite. Through consumer research and brand strategy, we reframed the brand around Colombian passion, joy, and craftsmanship, and brought it to life with a bold new visual identity and packaging that celebrates the vibrant spirit of Colombia. The payoff: a brand that feels distinctly Colombian, more premium, and relevant to a new generation of coffee drinkers—recognized within two years as one of the Top 10 Hispanic coffee brands in the U.S. Proud to have helped position one of Colombia’s most beloved coffee brands for its next chapter of growth. If you’re exploring what’s next for your brand—or looking to refresh your packaging to connect with new audiences—let’s talk. DuPuis Group would love to help you write your next growth story. Check out the full case study: https://lnkd.in/gggAay7i #BrandStrategy #PackagingDesign #CPGMarketing #CoffeeBranding #ColombianCoffee #ConsumerInsights #ConsumerInsights #BrandGrowth #InnovationInPackaging #DuPuisGroup

We're excited to share the DuPuis Group’s latest white paper, The New American Pantry: How Latin American Culture is Influencing What All Americans Eat. As Hispanic and Latin American cultures continue to shape food preferences, shopping behaviors, and culinary trends across the United States, understanding these influences has become increasingly important for brands looking to connect with today’s consumers. We’ve spent decades helping companies navigate the Hispanic market, both in the U.S. and throughout Latin America. Our deep cultural understanding, market expertise, and on-the-ground experience give us a unique perspective on the forces driving change in the food industry and beyond. In this white paper, our team explores how Latin American flavors, ingredients, traditions, and consumer behaviors are influencing the American pantry and creating new opportunities for brands to innovate and grow. If you would like to receive a copy of this report, please DM us here!

Where honest-to-goodness, simple nutrition meets a cheeky, modern aesthetic, that's The Honest Cow. The category just hit a massive $2.1 billion after a 19% growth spike from last year, proving DFA is here to play. Our design breaks the mold by pairing an approachable mascot with a vivid, disruptive color block, giving a healthy, delicious staple some serious personality.

What stood out at Sweets & Snacks Expo 2026? Texture > flavor. Story > product. And “innovation” looked a lot like remix culture. From Cinnabon bacon jerky to mainstream Dubai chocolate, the biggest trend on the floor was familiarity packaged as novelty. The DuPuis Group’s latest take on where snacking is headed ↓

We’re excited to share that Ivana will be joining an important panel conversation, Underrepresented @ The Top, bringing together voices shaping the future of leadership, equity, and opportunity. This event offers a chance to engage in thoughtful discussion alongside industry peers—over great food and drinks in a unique rooftop setting. If you’re interested in meaningful dialogue and expanding your network, we encourage you to attend. Secure your spot here: https://lnkd.in/gxdMeiBU

Meet our newest team member, Niyati! Originally from Mumbai and now based in Chicago, Niyati brings a fresh perspective and global creativity to the Dupuis Group. She’s excited to begin this next chapter, diving into the world of packaging design and crafting meaningful food experiences in a whole new way. Outside of work, Niyati enjoys discovering new food spots and spending time outdoors, always drawing inspiration from the world around her.