Scott Ladue

Huge unlock for The Trade Desk users! Attain's sales lift measurement suite is now integrated with TTD, allowing you to answer questions like these, in real-time: -How much incremental revenue is my campaign driving (that wouldn't have happened anyway)? -What's my incremental return on ad spend right now? -Which audience cohort is driving the most incremental revenue? Where do they live, how much do they make, and how old are they? -Where should I optimize to boost incremental revenue or drive more sales efficiency?

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If you're considering partnership for B2B Online Chicago 2026, start by understanding what’s driving attendee decisions. At our 2025 Chicago event, we asked executives about their top investment priorities, and their responses shaped our Attendee Investment Report: 🔹 84% planned to invest in AI/ML (55% within 6 months) 🔹 71% in Data & Analytics 🔹 66% in Digital Marketing 🔹 64% in Site Performance & UX 🔹 63% in SEO 🔹 57% in Personalization/CRM/Lead Gen These aren’t just trends, they’re active buying priorities. Use this data to guide your 2026 strategy and see where your solution fits in. Inquire about partnership opportunities: https://lnkd.in/ebU2Ej-e #B2BeCommerce #B2Bmarketing #digitaltransformation #manufacturing #SEO Vincent Esposito Madalina Caesar 

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Finally — some real A&D data, backed by broader benchmarks. 🙌 Our industry is niche (understatement of the year), so I’m always digging for data that compares Aerospace & Defense to other markets in a way that actually makes sense. This report confirmed something I’ve long suspected: A&D brands are posting less than nearly every other industry — and when we do post, we’re often underleveraging the content we do share. And that’s frustrating, because creating truly good content isn’t easy. So when we do put in that effort… it deserves more than a quick post that disappears into the void. It also reinforced a belief I’ve held for years: We may have longer sales cycles and more skeptical audiences, but that doesn’t mean we can’t test smart marketing strategies from B2C — as long as we adapt them with the right context and nuance. But one thing I wish this report had gone deeper on? LinkedIn. No platform holds more potential for A&D than LinkedIn — from building thought leadership to attracting talent to shaping vendor credibility before a sales call even happens. This isn’t just a nice-to-have channel — it’s essential. We broke this down in more detail in the AERPOWER post below. If you’re in aerospace, defense, or adjacent B2B sectors, there’s some good nuggets to take away here.

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One of the most underrated asset in aerospace & defense marketing? Your subject matter experts (SMEs). The engineers, project leads, and technical directors who live and breathe your products every day. Too often, they get left out of the marketing conversation—either because they're "too busy" or because they assume they have nothing to contribute. But here’s the truth: Your SMEs hold the key to the kind of technical credibility your audience actually wants to hear. 👉 They're the ones who know how your solutions work in real-world applications 👉 They speak the language of your buyers (because they are your buyers, in other companies) 👉 They can unlock stories and insights no amount of copywriting wizardry can fake Some of our most effective content—case studies, blogs, even website copy—starts with a simple SME interview. Our job? Translate it for the market without losing the substance. If you’re not involving your technical experts in your content process, you’re missing out on powerful, authentic stories that can actually move the needle. Want to shorten sales cycles, increase trust, and differentiate in a crowded field? Start by talking to your engineers.

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Rightpoint is, "Enabling organizations to integrate AI-powered content generation into their marketing workflows with speed, quality, and brand adherence." https://lnkd.in/ekHpM4Qz #Rightpoint #Adobe #GenStudio #GenerativeAI #DigitalTransformation #MarketingOps #CustomerExperience

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The launch of #AtmosRewards, the new joint loyalty platform from Alaska Airlines and Hawaiian Airlines, marks another step in the evolution of loyalty branding, extending the brand experience beyond simple pricing incentives. Interbrand’s research found that traditional loyalty programs are often perceived as overly complex, transactional, and offering limited value to customers. Following Alaska Airlines’ acquisition of Hawaiian Airlines, the decision was made to create a shared loyalty platform with a different vision. Our team in NYC was tasked with developing a program that would transform rewards into gateways for travelers, rather than just points or discounts. Introducing Atmos Rewards is one of the first steps in the airlines’ long-term growth and transformation strategy. It also serves as a key driver of relevance for the next generation of travelers. You can see the work led by Interbrand here: https://lnkd.in/dBag2QBC #CaseStudy #WorldofMore

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Essential travel industry marketing statistics you must check out! ✈️ 👀 Access MediaRadar, Inc.'s NEW Future Titans Travel & Tourism Report: https://gag.gl/ZQr1lC Utilizing MediaRadar's extensive marketing intelligence from over 5 million brands and more than 30 channels, we uncover the innovative media and creative strategies transforming travel marketing. Discover how rapidly growing challengers and established leaders are distributing their budgets across social, programmatic, linear, and streaming platforms. #MediaRadar #FutureTitans #TravelIndustry #TourismIndustry #MarketingInsights

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We've managed this feat a few times in the history of the company, and each time is equally amusing! The secret is almost always page layout with very intentional sub-headings. Corporate pages will have to be designed as a brochure while we can organize the page as a consumer would need it set up. Searchers are trying to solve a problem, and our page can be set up to answer those questions. This is a research focused query on a new model, and you are looking for longer form answers to each question. This setup works best with new model releases, and the strategy for established models is different.

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Most product designers I’ve intervieweed have never heard of an RFP. And honestly, why would they? In product companies, you build features and ship. Simple. An RFP (Request for Proposal) is where it all begins in a service company. It’s how we win projects, pitch solutions, and even decide what kind of design work lands on our plate. I’ve seen so many designers feel lost when they first hear about RFPs, “Why is there so much documentation before we even start designing?” “What’s all this pre-sales talk?” So I made a quick reel breaking it down in plain, no-jargon language. What it is. Why it matters. And why, as a designer in a service setup, you should care. Because when you understand this side of the business, you don’t just design screens you design with context. #DesignSnaccs #UXDesign #BusinessOfDesign #ServiceDes

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Just in time for the busy travel season American Airlines has launched a major redesign of its mobile app to focuses on personalization, accessibility, and flexibility. https://lnkd.in/g5fNcsyN #UXDesign #MobileInnovation #AmericanAirlines #TravelTech #AdChatDFW

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We are extremely proud to partner with Alaska Airlines to make check-in easier than ever for international travelers. Jumio ID Verification is now fully integrated into the Alaska Airlines mobile app, enabling international travelers with U.S. and Canadian passports to verify their identity without standing in line at the check-in counter. This allows Alaska Airlines to establish the genuine identity of their guests — both individual travelers and multi-passenger itineraries — by verifying government-issued IDs in real time, automatically. Read the announcement: https://gag.gl/LvEPlv

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💡 Understanding Value-Based Pricing as a Technical Writer If you're charging clients based on time alone, you might be leaving value—and money—on the table. Here’s the difference: 🕐 Time-Based Pricing: "I spent 5 hours on this doc, so I’ll charge for 5 hours." 💎 Value-Based Pricing: "This documentation helps your users onboard 3x faster—how much is that worth to your business?" As the economy fluctuates and cost of living rises, it’s essential for tech writers to: ✅ Price based on impact, not just effort ✅ Anchor your rates in results, not assumptions ✅ Discuss currency and payment terms upfront (USD, PayPal, Wise, etc.) ✅ Track revisions and scope creep like your career depends on it—because it does 😉 You’re not “just” writing. You’re solving real problems with real value. Know your worth. Then invoice it. #TechnicalWriting #FreelanceTips #WritersOfLinkedIn #ContentStrategy #PricingWisely #ValueBasedPricing

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Modern loyalty lives in the palm of your hand. Merkle’s new partnership with Airship and Salesforce Agentforce Marketing empowers marketers to turn mobile signals into action, creating faster, more connected customer loyalty experiences. Learn more: https://bit.ly/3LnAd5e

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At Traverse City Web Design, we've been integrating ChatGPT into our daily workflow—and the results have been transformative. From cleaning up messy code to generating SEO reports, writing blog posts, and creating case studies, ChatGPT helps us work faster, think more creatively, and deliver better results for our clients across Northern Michigan. In this new article, we break down 10 practical, time-saving ways designers and developers can use AI in real-world projects—especially when working with small businesses. These are real tips of stuff that we actually do with Chat GPT. Read it here: https://lnkd.in/gYT6YpWf Whether you're building new sites, writing copy, or improving search rankings—there’s probably a smarter, faster way to get it done. #WebDesign #AItools #ChatGPT #SmallBusinessMarketing #SEO #TraverseCity #NorthernMichigan #Productivity #WebDevelopment

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"While search engines won’t disappear, the ways people find information will continue to evolve," says Senior Strategy Director Kevin Cotch. "A well-balanced strategy combining traditional SEO and Generative Engine Optimization (GEO) will ensure your brand remains visible and relevant in both today’s search landscape and the AI-driven search experiences of tomorrow." Read Kevin's actionable insights in his recent article for MarTech Cube: https://bit.ly/3XYPooZ #GEO #AIMarketing #MarketingStrategy

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Many companies install HubSpot but fail to maximize it. Learn how Minneapolis brands are using the platform to amplify authentic brand strategy. Read more: https://lnkd.in/g4pwimzC #HubSpot #InboundMarketing #DigitalMarketingMinneapolis #MarketingAgenciesMinneapolis #FellowInc

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Airship launches Branching and Custom Views to help marketers create adaptive, no-code digital experiences that boost engagement, efficiency, and conversions. Read the Latest full News - https://lnkd.in/d2BeVfH4 #MarTechEdge #CustomerExperience #Personalization #NoCode #MarketingTechnology #DigitalMarketing #CustomerJourney #CXInnovation #GrowthMarketing #Airship

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