Ryan Zimmerman

Clearwater, FL Advertising: Top PPC Strategies to Boost Your ROI In today’s fast-changing digital landscape, Pay-Per-Click (PPC) advertising remains a powerful tool for Clearwater businesses looking to attract new customers and grow their brand. However, with ever-evolving algorithms and growing competition, getting the best Return on Investment (ROI) from PPC requires a strategic approach. At Social Ivy Media, we are Clearwater’s digital marketing specialists, and we’re excited to share the top PPC strategies to supercharge your ROI. Read more https://bit.ly/3VwAkO3 #PPC #BusinessGrowth #DigitalMarketing #StPete #StPetersburgFL #ROI #MarketingStrategy #BrandAwareness #CustomerAcquisition #OnlineAdvertising

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The study kicks off a new collection of elite agencies—highlighting record growth, resilient profitability and healthy sales velocity across the industry. See how they grow over the next three years and use their data to roadmap your agency's growth. Get the highlights. https://hubs.la/Q03CCb1M0

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Modern direct mail programs can be tracked through: QR codes Personalized URLs CRM and MAP integrations Teams that connect mail to attribution see clear pipeline impact, not just “brand lift". If you can measure clicks, you can measure mail. Attribution shouldn’t stop at digital channels. #MarketingAttribution #DirectMail #B2BMarketing

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Smarter Strategy. Sharper Targeting. Stronger Results. Here’s how DV360 goes beyond basic display: 📌 Strategy: Custom bidding trained for lead quality, not just clicks 📌 Audience: Hyper-targeted using app behaviors, CRM data, and intent signals 📌 Results: 27% lower CPL, 2.4x better lead quality vs GDN This is what real programmatic efficiency looks like. Display & Video 360 in action. 🔍 Built with insights. Driven by data. #DV360 #ProgrammaticAdvertising #DigitalMarketing #CustomBidding #AudienceTargeting #MarketingStrategy #MediaBuying

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Reaching small business owners requires more than impressions. It requires attention and trust. New Edison research highlights why SiriusXM remains a powerful environment for advertisers targeting SMB decision makers. Key findings include: • 71% listen seven days per week • Nearly 3 hours of daily in-car listening • 78% trust SiriusXM personalities • 53% learn about new products through advertising • 42% research after exposure • 33% show purchase intent The study also shows SiriusXM delivers incremental reach, with more than half of small business owners not consuming podcasts in a typical week. At Simplicity Media, we leverage SiriusXM for its ability to deliver: • Consistent national reach • High-frequency exposure • Lean-in listening environments • Strong downstream response signals When XM exposure is paired with programmatic retargeting and attribution, it becomes a scalable performance channel and not just an awareness play. Follow Simplicity Media for insights like this.

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Kevin MacGillivray, CMO of Pressable, breaks down why agencies remain core to Pressable’s growth, how WordPress.com often becomes the entry point for customers, and why mid-sized businesses with in-house teams are a fast-growing segment. Get insights into product-market fit, agency trust, and how Pressable positions itself in the evolving WordPress ecosystem. Stay tuned for the full podcast episode coming soon! #Pressable #KevinMcGivern #WordPressHosting #Agencies #ManagedWordPress #WPLegends

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🎙️Wade Knopf, Senior Marketing Consultant at Money Mailer, joins us to set the record straight: direct mail still delivers — if you know how to track it. 📞 Call tracking changes the game. 🎧 Listen to the full episode: “Understanding Direct Mail Advertising” — now streaming on the Main Street Marketing Podcast! #Podcast #DirectMail #MarketingTips

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Many agencies don’t have a growth problem. They have a focus problem. When everything feels important, nothing is. In our latest Agent Leader podcast episode, Brent Kelly discusses how elite agencies identify the few high-impact activities that actually drive revenue, profitability, and long-term valuation—and eliminate the distractions that don’t. If your organization is busy but not progressing, it may be time to redefine what truly matters. Listen to the episode and start leading with clarity and intention. #InsuranceLeadership #AgencyGrowth #StrategicFocus #SitkinsistheSolution #InsurancePodcast

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🔍 A leading credit union partnered with Brick Marketing to boost visibility for key services like loans and mortgages, moving beyond reliance on direct traffic alone. 💡 Our SEO and AI-driven strategy focused on high-intent keywords, regional PPC targeting, and educational content that built trust with younger audiences. 🚀 The results spoke for themselves with a 180% jump in organic sessions, a 3x increase in loan inquiries, and a 40% lift in conversions. Read more 👇 https://lnkd.in/guJjwZSH #brickmarketing #bostondigitalmarketing #digitalmarketingagency

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Are consumer preferred communication channels in collections aligned with how your agency is actually reaching consumers today? 📱⚖️ In a new 5 Minute Pitch episode, Rick Lang of Pronto Connects explains why just a compliance first messaging strategy is no longer optional as carriers actively monitor text delivery and filter outreach at scale. The discussion highlights how collections organizations can modernize engagement while managing digital communication risk. As Rick Lang notes, “It’s common knowledge that people don’t answer their phones anymore.” That shift has real implications for agencies still relying on voice-first strategies instead of layered, credibility-driven messaging. The episode explores how building trust in digital collections starts with meeting consumers where they communicate and how MMS, timing, and channel selection can establish credibility before a conversation even begins. What communication channel is delivering the most compliant engagement for your organization right now? ▶️ Listen to the full episode here: https://lnkd.in/dymGUM_W #receivablesmanagement #collectionscompliance #digitalcollections

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Cash flow challenges slow down deals...from vendors hesitating on spend to agents waiting on commission. In our recent Cash Flow Conversations webinar with Campaign Flow, we dug into these challenges and shared practical ways to keep sales momentum strong. ▶️ Watch the recording here: https://lnkd.in/evyavN9i https://lnkd.in/ejjfUEjX

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🚨 Dealers, here’s a quick tip: Always ask your ad agency how they’re measuring your rankings. If they’re relying only on third-party tools like SEMrush or Ahrefs, you may not be getting the full picture. Those tools have their place, but they don’t always show what’s really happening. At BZ Consultants Group, we’ve seen cases where dealers were told they ranked #1, when in reality Google Search Console showed positions like 16th, 41st, or even 72nd. 👉 Don’t settle for misleading reports. Make sure your rankings reflect reality. Dealer eProcess Eliana Raggio

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We built Untitled’s Agency Partner Program for one reason: to help agencies move up-market, increase margins, and own the data layer, not rent it. Stop reselling the same tools everyone else has. Untitled lets agencies: → Provide SaaS revenue alongside their service retainers → Build exclusive audiences for their customers → Activate media more efficiently for their customers → White-label our entire product experience This video breaks down how our Agency Partner Program actually works 👇 🔗 Learn more here: https://lnkd.in/gPaP-kRh

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