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I've worked in on product management for nearly 15 years. I originally joined the…
Articles by Rishi
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Rishi Jobanputra shared thisOur goal is ensuring the conversations on LinkedIn are authentic and relevant. I wanted to share some work the team is doing to create more value.Making LinkedIn Conversations More Relevant and ValuableMaking LinkedIn Conversations More Relevant and Valuable
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Rishi Jobanputra shared thisThe marginal cost of creating content has essentially dropped to zero, and as a result, AI slop is flooding platforms across the internet. LinkedIn isn't immune. We see it too. Wanted to share some updates from Hari on how we're investing to keep the platform authenticRishi Jobanputra shared thisAI slop is a top priority for all of us. We really care about this. People come to LinkedIn to connect with real people and share their real perspectives, ideas and expertise. Here are a few more changes to keep it that way. - We continue to improve and invest in our automation defenses. On comments alone, everyday we are now catching hundreds of thousands of automated comment attempts, and have blocked billions of other automation attempts (posting at scale, slop) in the last couple months alone. - We are ramping up a series of new and improved classifiers that identify if a post is AI-slop or generally low-quality content. This will reduce the amount of AI slop you might see in suggested content and content from outside your network. - We are ramping the ability for members to tell us if they believe a post or comment seems like AI slop. Slop is hard to define and the definition changes; this lets us tune our models and make better feeds. - For anyone who shares content, we will test a way to privately flag, in your analytics dashboard, when members feel your post may have come off as inauthentic or heavy use of AI. This approach is based on two learnings. First, AI and slop are not the same thing; many people refine thoughts with AI, and we believe they want to know when they sound inauthentic. Second, we want members to get feedback from real humans on what sounds authentic - not just have an AI detector review it and get it wrong. - We asked ourselves why do people post with AI anyway? The answer is LinkedIn isn’t a one-word kind of place and they feel more confident running their posts through AI. We’re taking this learning, removing the ‘enhance your post’ feature you see when you write a post or message & replacing with a feature that proofreads your words, but does not change your voice. - Finally, we continue to expand profile & pages verification so members know who they are connecting with and who is writing the content they are reading. You’ll also be able to block any comments from Company pages you no longer want to see. There is more to come. Will do a better job keeping you all updated too.
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Rishi Jobanputra shared thisI wanted to share a quick update on how we’re simplifying the look and feel of the Feed, starting with how people can interact with a post. When you land on the Feed, the first thing you notice should be the content. Over the years the space around a post got busier, with labels, counts, and buttons all competing with the content itself. So we've been simplifying. Cleaner posts with less visual noise. It also reflects how we're thinking about engagement and value. A ‘like’ is an important signal that something resonated, but it's only one of many ways people show a post is valuable. Actually reading the full post, saving it, sending it to a friend, leaving a thoughtful comment and even reposting it… they all signal that you found this post valuable This is a simple change that is part of a larger journey where we put authentic content front and center. More to come, and I'd love your feedback as you notice the changes.
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Rishi Jobanputra shared thisOur team has been working to ensure the discussions in your Feed feel real, authentic and truly insightful. Part of this playing offense, by making sure our ranking systems surface the best discussions to the forefront. The other part is defense and proactively making sure "AI slop" isn't getting amplified. Excited to share some progress. This is just the start. https://lnkd.in/ggSG3RMgLinkedIn Is Fighting Back Against AI Slop — and AI CommentsLinkedIn Is Fighting Back Against AI Slop — and AI Comments
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Rishi Jobanputra shared thisComments welcome on this post from Temi Obaisi :)Rishi Jobanputra shared thisHello LinkedIn friends 👋🏾 👋🏾 What are some features / functionality that you'd like to see for comments? Would love to hear your thoughts whether you're power commenter or a conversations lurker 😆 And yes, the pinned comments comeback is already on the list, do not fear 😆 Tagging Mark Levy because I feel like you have thoughts about this 👀
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Rishi Jobanputra shared thisAuthenticity, Credibility and Trust are top of mind, especially with advancements in AI. Oscar Rodriguez summed it up well on how we're approaching these challenges.Rishi Jobanputra shared thisAdvancements in AI are making it harder to feel confident about what is real and authentic online and trust is the new baseline for how people decide what to engage with. Thanks to Katelyn Chedraoui for the thoughtful story, and for highlighting how we’re approaching this challenge at LinkedIn, by giving our members more information about the people, jobs, companies and content we see every day. We’re investing in clearer signals across the platform, including: - Verifications for people, jobs and companies, so people can see what information has been confirmed. - Content Credentials through Adobe’s Content Authenticity Initiative, which are visible in the feed with verified credentials. - Supporting authentic conversations by removing groups that show signs of using automated comments, helping ensure comments come from real people and spark real conversations. The pace of change isn’t slowing, but the learning is clear: authenticity is becoming the currency of the professional internet and we’re committed to strengthening it across LinkedIn. Read more at https://lnkd.in/gxK9WuuEAI Slop Is Destroying the Internet. These Are the People Fighting to Save ItAI Slop Is Destroying the Internet. These Are the People Fighting to Save It
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Rishi Jobanputra shared thisLast week I answered a question that came in about the best time to post. One posting feature that’s easy to miss, and worth knowing about, is scheduling your post: Did you know you can schedule a post for a later time? It’s simple: Instead of hitting “Post” when you are ready to publish, you hit the small clock symbol next to the “Post” button. The rest is pretty self explanatory and you can even edit your scheduled posts from here. And just to anticipate the next question – no, scheduling a post doesn’t impact distribution. The only thing to be mindful of is not scheduling a significant number of posts back-to-back at the same time (or super close together). For best results, focus on quality and consider spacing out posts to give each breathing room when on very similar topics. Stay tuned for more product tips and insights about the LinkedIn Feed.
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Rishi Jobanputra shared thisLast year I asked for questions from the LinkedIn community. Here's a good one from Eli Igra Serfaty: "Is there an optimal time to post at? Any times work better than others?" Posting when your audience is online can help your content get early momentum. For many members who use LinkedIn, that’s often weekday mornings or early afternoons in their local time zone. But timing isn’t everything. The Feed prioritizes relevance, so strong content can keep showing up and earning engagement for days after it’s posted. The real unlock is paying attention to your audience and testing different times (yes, even weekends) to see what consistently works. What works for you? https://lnkd.in/gUhBSzDA
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Rishi Jobanputra shared thisGreat update from Oscar Rodriguez on the work we're doing collectively to keep engagement authentic on LinkedIn.Rishi Jobanputra shared thisEarlier this fall, I shared an article about how we’re committed to keeping LinkedIn a place for authentic and meaningful conversations. That hasn’t changed and neither has our resolve to tackle behavior that undermines trust and that includes engagement pods - a coordinated set of people who trade likes and comments to artificially boost the virality of their content. Over the last few months, we’ve continued to take significant steps to address this. We’ve removed LinkedIn groups exhibiting signs of engagement pod behaviors. We’ve also reached out to thousands of members whose actions showed signs of participation in engagement pods or use of automated commenting tools, reminding them of our policies and warning of possible account restrictions and removals from LinkedIn programs, including Top Voices. Our work doesn’t stop here. We’ll keep taking action to ensure conversations on LinkedIn remain genuine and valuable for everyone.
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Rishi Jobanputra reacted on thisRishi Jobanputra reacted on thisWhat do we lose when AI makes execution faster?
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Rishi Jobanputra liked thisRishi Jobanputra liked thisSeeing lots of content about Dolly Parton across multiple channels over the last few days and rightfully so. She was an extraordinary human being who touched millions of people in countless ways. I’ve long been interested in helping expand collective wisdom and compassion. Seemingly separately, I’ve also been an admirer of Dolly’s unique approach to her artistry, business and philanthropic efforts. However, it was only after her passing, and seeing so many of these heartfelt and thoughtful testimonies, stories and interviews, that it occurred to me how rarely I’ve seen an individual so profoundly embody both wisdom and compassion. She was a remarkable person who leaves a legacy worth emulating, perhaps now more than ever.
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Rishi Jobanputra reacted on thisRishi Jobanputra reacted on thisChapter 3: Cookie Cutter Life (Coming to America) Last time, I told you how a "Computer Science Lab" and the smell of cardboard boxes accidentally set the direction for the rest of my life. This chapter is where that direction led — and where my story quietly split off from everyone else's. I can safely skip the first part, because almost every single one of you reading this has the same story. Graduated, married, migrated (in some random order), joined a Silicon Valley company on H1B. Need I say more?! I've ridden the ups and downs of the market — the glory and devastating aftermath of the dot-com days in the 2000s, the housing boom and the financial crisis that followed…the cycle contines. But here's where it gets different. 2010 was the darkest year of my life. I was living a beautiful life — a loving family, 2 kids, a starter home — and then life threw a curveball I never saw coming. I still remember the moment a nurse on the phone talked me into keeping a regular checkup I'd already postponed 3 times for work meetings that didn't matter. It changed everything. I was on the table when my doctor found a lump in my left breast. She was concerned but still hopeful it would be nothing, given how young I was. My intuition said otherwise. The next 6 months were the worst 6 months of my life. Ultrasounds, biopsies, a double mastectomy. Hospital rooms, ICUs, complete seclusion at home. A prognosis of a 20% survival rate, an aggressive cancer that had already reached my lymph nodes, and 8 rounds of chemotherapy that nearly took everything with it. Life would never be the same. 🤔 What it taught me: you can do everything "right" — the degree, the career, the family, the house — and life will still hand you a curveball with zero regard for the plan. I didn't learn that lesson gently. But I did learn it, and it's the reason nothing about my life since has looked like anyone else's cookie-cutter version. PS: By this time, we were already living in the digital age, so we must add pictures for authenticity.
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Rishi Jobanputra liked thisRishi Jobanputra liked thisMonday I "joined" Air as CMO. 6 (maybe 7) hours later I "resigned." If you saw either post, you think the story stops there. It doesn't. Here is what happened. Air builds an agent for creative tasks. Nobody reads a PDF about an agent, and nobody watches an executive talk to a camera about one. So we built a mockumentary instead. Five parts, all real creators, none of the reactions staged, and completely improvised (which is much harder than it looks). Charles Hsu, Jaeki Cho, and Timm Chiusano play themselves opposite an exaggerated corporate executive everyone loathes (me), built from executives I've worked with over the years. A botched entrance. A failed campaign meeting, hilarious. An HR meeting, dropping today. The finale, a farewell speech, dropping Friday. People are still arguing whether any of this was real. We expected, predicted, and knew you’d all question the reality we built for you. We counted on you and your reactions as a key part of this campaign. Here is why I did this. The LinkedIn feed deserves more creativity. Too much of what runs here is bland, polished, and robotic. Real people with real personalities get filtered through corporate process until nothing original survives, and what's left sounds like everyone else. People scroll past. None of this is interesting. I wanted to push the mechanics to their limit: the new job notification, the velocity of a resignation, "marketing Asians" s/o Nick Tran Every B2B SaaS launch looks the same: a deck, or a founder talking to camera. Nothing you remember by lunch. We built marketing people want to watch. People are asking how this ends (go to Airs IG). Here's the uncomfortable truth: your CMO, VP of Brand, even the recruiters chasing marketing talent, all ask for breakthrough content. *This* is what it looks like. Before you say breakthrough content, ask if you or your organization have the stomach for the risk. I can tell you it's worth taking. I cannot tell you if you can stomach it. Jonathan Mildenhall once told me to always keep my creative cup full. This is me making that cup runneth over. The best part has been hearing from people who knew me at Airbnb. So many sent the same line: this is Airbnb Toda. Antonio Lucio called and said my voice sounded more charged than he has heard in years. This campaign brought me back. I needed this. Ariel Rubin and the Air team are on a generational marketing run. Nobody is catching them. Honestly most marketers don't even know if they have the freedom to even try. If that's you, join Air, or join me when I announce where I’m going next (for real). Go be free. Go be brave. Thank you to the entire Air team for letting me be their CMO for 6, maybe 7 hours, especially Ariel Rubin, Shane Hegde, and Emmeline Vu. The Inc. Magazine piece on the campaign runs today. Shout out Kamya Marwah for the exclusive. Link in the comments. If your marketing does not unsettle or intrigue anyone, your marketing does nothing at all.
Experience & Education
Publications
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Texture analysis using Gaussian weighted grey level co-occurrence probabilities
Canadian Conference on Computer and Robot Vision
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On Determining Dipole Moments of a Magnetic Torquer Rod
Canadian Aeronautics and Space Journal
Patents
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MANAGING MULTIPLE MESSAGES
US 15/010,765
Machine learning based methods for frequency control of messages.
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SECOND-PASS RANKER FOR PUSH NOTIFICATIONS IN A SOCIAL NETWORK
US 9,413,838
Machine learning based methods and systems for selecting optimal content for push notification from a heterogenous pool of content.
Languages
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English
Native or bilingual proficiency
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French
Limited working proficiency
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Gujarati
Professional working proficiency
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