Nate John-Grose

Erin Everhart talks with Glenn Oyoung, Director, Marketing Divisiom & CMO at Covered California about How Covered California & Stella Rising Built a Smarter Media Mix Model at MediaPost’s Data & Programmatic Insider Summit. #MediaPostInsiderSummits

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Here's a great example of AI-first adtech creating real business value for media companies. Aperiam portco Gray Swan is partnering with Operative to bring AI-powered observability to media companies managing converged linear, streaming, and digital advertising operations. GraySwan's agentic AI layer continuously monitors performance signals across supply, demand, pricing, and delivery. It automatically surfaces anomalies, inventory and pricing optimizations, and incremental revenue opportunities in real time. No more hours spent pulling reports or missing critical signals. As Zeev Neumeier, GraySwan's Founder and CEO, put it: media is now a data-driven business, and the power comes from turning that data into action. Proud to support the team GraySwan as they bring this vision to the world's leading media brands.

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In-store audience measurement firm Venvee releases industry’s first platform aligned with new IAB Future State in-store measurement standards: Venvee says the new platform delivers verified impressions and attribution metrics. Venvee, the provider of privacy-first in-store audience measurement, announced full alignment with the Interactive Advertising Bureau’s new Viable Framework for Maturing In-Store Measurement. The standard establishes how retailers and advertisers should verify exposures, understand audience quality, and attribute outcomes. Venvee is among the first […] #DOOH #digitalbillboards #digitalsignage

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Excited to share that Aperiam has invested in Bedrock Platform. Obvious statement of the century: programmatic advertising has a complexity problem. The infrastructure that was built to give media buyers control has, over time, done the opposite. Burying teams under layers of operational overhead, legacy tooling, and opaque supply chains. Bedrock is built on a simple but powerful thesis: what if you stripped away the bloat and rebuilt the stack around what actually matters... precision, transparency, and speed to execution. Their platform combines AI-driven campaign automation with curated, premium inventory across video, CTV, DOOH, and audio, and aims to be flexible and get smarter over time. Plus, the team (Shane, Austin, Ryan, James) has deep roots in the infrastructure layer of ad tech and understands the plumbing better than almost anyone. We believe the next generation of programmatic will be leaner, faster and AI-first. Bedrock is building that.

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CTV is a driving force for digital ad spend growth, but those of us who have been around since the days of "Ad Network 1.0" know that non-transparent "ad bundles" and fuzzy PMPs with fancy logos and no accountability will burn out the minute that the supply - demand imbalance come into play. With the rise of Amazon Prime Video and the growth of FAST channels reaching saturation overload, we are just about there. Program level transparency and full impression-level accountability across all CTV sources is only a matter of time.

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When APIs first came on the scene, they promised simplicity. Connect, integrate, innovate. Over time, we’ve seen the opposite. Version mismatches, endless updates, and a patchwork of integrations that often consume more resources than they free up. Unified, domain-driven APIs make a real difference. Reducing friction gives developers back the one thing that truly drives innovation...time. Investing in developer experience cultivates trust and loyalty with the very people shaping adoption decisions. #APIs #AdTech #DeveloperExperience

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The tie up enables programmatic in-app ads for advertisers to engage consumers on the go. “Partnering with Lyft and Kevel opens an extraordinary advertising avenue for agencies to engage a mobile, diverse audience,” said Gregory Joseph, VP of Inventory Development at StackAdapt. Shane Dwyer, Head of Sales, Lyft Media said, “Lyft’s partnership with StackAdapt provides a unique way for programmatic buyers to reach consumers at key moments through strategic placements in the rider journey, delivering value for both riders and advertisers.” “Through this collaboration, Lyft is redefining the rider experience by putting tailored, data driven, and relevant opportunities at their fingertips,” said James Avery, CEO at Kevel. https://lnkd.in/g6a9Y8AC

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AI Unlocks a $100B Affiliate & Partnership Market. Introducing VantagePoint™ to Capture Value Beyond the Click. The Machine-Mediated Market is here. AI is fundamentally restructuring digital commerce—and with it, the economics of influence. Traditional content discovery is rapidly giving way to AI-mediated experiences. From search and social to the rise of conversational AI, these journeys are reshaping how consumers make decisions and how value flows through the ecosystem. The core challenge? Capturing the conversion value that happens beyond the click. This transformation is expanding the addressable market for Affiliate and Partnership Marketing dramatically. What is currently a $20B category now has the structural tailwinds to reach $100B over the next three years, driven by the essential shift from direct-response mechanics to comprehensive, influence-based attribution. At Partnerize, we’ve successfully navigated and built for technology transitions before: search, social, mobile. Each wave expanded the addressable market for partnership marketing. AI represents the largest opportunity yet. Today's launch of VantagePoint™ positions us firmly at the center of that shift. It is the first solution designed to measure influence across the full spectrum of AI-mediated journeys, allowing brands to capture value that extends well beyond the traditional click. As attribution continues to evolve, the opportunity is now to also fundamentally reconsider our measurement infrastructure. The companies that can prove value across both click-driven and clickless influence (the core of Answer Engine Optimization) will capture the expanding $100B TAM. That's the market we've built VantagePoint™ to own. A huge congratulations to Erez Nahom, Andy Crossen, and the entire team on the incredible work to make today possible. #VantagePoint #AI #PartnershipMarketing #AffiliateMarketing #Attribution #Partnerize #MachineMediatedMarket

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We’re excited to be one of the very first SSP's to enable CAPI with LiveRamp - and for multiple reasons. First, it represents further expansion of our already deep partnership with LiveRamp. In addition to CAPI, we are integrated with LiveRamp Connect and the LiveRamp Data Store, RampID's help power our identity graph, we support ATS across our global footprint. Buyers can send audiences from LiveRamp directly to our curation platform, OpenXSelect for easy supply side activation. We see more 202 million active RampIDs across our exchange each month - including CTV. I could go on... Second, it demonstrates how OpenX is accelerating the move towards closed loop measurement and outcomes based buying for all of programmatic.  Our people based infrastructure allows for closed loop measurement with LiveRamp's CAPI and directly with marketers and retailers.  Closed loop measurement can be as simple to access as activating a deal id. Lastly, it's a great example of what we mean when we say we have the most advanced and flexible #curation platform on the market.  OpenXSelect is built on a fundamentally different and stronger foundation which allows us to develop more sophisticated solutions on top. It's not just access to the bidstream, it's advanced toolsets that provide Agencies, Publishers, Retailers, Data owners and Curation Houses with unique capabilities to drive better results. Let's connect at Cannes if you want to learn more. Thanks to Michele Kristie, Andrew Dryden, Travis Clinger, Stephen J. Fugedy and team for your partnership.

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Interesting data from Pixalate 🔷 90% of CTV advertising is traded programmatically 🔷 66% is transacted through PMP (Private Marketplace) deals, while 34% goes through Open RTB 🔷 In 2024, global CTV ad spend reached $35.2 billion, and it's expected to surpass $46.3 billion by 2026 🔷 Ad fraud in CTV through Open RTB is estimated to account for 25% of total spend — that’s nearly $3.0 billion lost just in the CTV ecosystem These figures make it crystal clear why the advertising industry must come together to tackle one of its biggest challenges: ad fraud. Partnering with experts like tvads — who truly understand the CTV environment — can help you steer clear of these issues and ensure your investment is well spent. #CTV #Advertising #Streaming #tvadvertising

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The Weather Company’s AI-fueled targeting, now supercharged by #sell‑side decisioning through Index Exchange is a precision engine, not just data for the sake of data. Check out the video and Q&A for details.

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Live ad delivery needs infrastructure built for game speed. In the latest episode of #ThePubWay podcast, Scott Young (Co-Founder and Chief Product Officer at Transmit) joins hosts Tina and Mike to unpack the infrastructure, formats and mindset shifts publishers need to power more dynamic live ad experiences. Listen now: https://lnkd.in/dVxs_GeK #Publishers #AdTech #DigitalAdvertising #ContextualAdvertising Seedtag

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Heading to CES Jan 6–8 energized by the pace of innovation Amazon Ads delivered in 2025. From our authenticated audience graph, now reaching ~90% of U.S. households, to Complete TV, which allows advertisers to plan streaming TV alongside linear TV in a single workflow, the fundamentals of TV buying are evolving quickly. We’ve also rounded out access to premium publishers with our Netflix partnership, complementing Amazon’s own streaming properties and giving advertisers the most high-quality supply in one place. Looking forward to conversations at CES on where TV, data, and AI go next. Learn more about you can expect from us: https://ads.amazon/3YiPWpg #CES2025 #AdTech #CTV #AmazonAds #MarketingInnovation #Programmatic #TVAdvertising

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🖥️✅ Adweek (7/7): “Roku gains more than just demand. The partnership signals its shift away from a proprietary DSP and toward open, scaled collaborations with larger players. The deal also lets Roku keep monetizing its first-party data at scale, without having to shoulder the burden of building and maintaining an end-to-end ad-tech stack. The Amazon-Roku partnership creates a massive addressable pool, dealing a blow to companies that had dedicated resources to building third-party identity solutions. With more addressable inventory and better measurement, the deal opens the door for more DTC / SMB brands to scale into CTV. These brands—particularly those already advertising on Amazon—now have an easier way to reach high-value audiences on a bigger screen. This deal is just the latest signal that scale and direct access to data are becoming non-negotiable advantages in CTV. And by gaining direct access to Roku’s massive footprint, the Amazon just extended its commerce-driven DSP straight into America’s living rooms, an advantage few platforms can match.” ⬇️ #ctv #streaming #ott #tvos #fast #upfronts https://lnkd.in/eVzzjBFJ

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Really interesting piece. We’ve spent years in ad tech chasing sophistication, whether that's smarter targeting, deeper insights, or more automation. Sophistication without connection, however, isn't really progress. In my experience, it's closer to paralysis. The truth is, most teams don’t need more data. They need usable data. They need systems that connect, not compete. When we get that right, marketing becomes less about simply managing platforms and more about making decisions that actually move the business forward. That's the kind of infrastructure that changes everything. It's not the shiny new tech, but the connective tissue underneath it.

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Super excited to announce this expanded partnership between Instacart and The Trade Desk!  Instacart is the first U.S. retail media network to integrate its grocery selection with The Trade Desk platform for streamlined self-service use cases, enabling approved advertisers and agencies to build first-party custom audiences based on specific product criteria for programmatic campaigns. CPG brands can also access real-time sales measurement signals from Instacart directly in The Trade Desk platform. Here we go! https://lnkd.in/eygGcAJr

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We are excited to announce our partnership with Cuebiq to deliver superior targeting and measurement tools. Advertisers can now combine the power of Placer’s True Trade Areas with Cuebiq’s device-level precision to target, activate, and measure campaigns based on real-world customer behavior. By integrating the industry-leading location intelligence of Placer and Cuebiq, you can now: 🔹 Target Real Visitors: Build deterministic audiences based on verified visits within Placer True Trade Areas. 🔹 Activate Everywhere: Reach users across mobile, social, programmatic, and addressable TV. 🔹 Prove ROI: Accurately measure visitation lift to see exactly what is driving foot traffic.

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Upwave partners with MNTN, a leading performance-driven CTV advertising platform, to measure and optimize Brand Outcomes across millions impressions and dozens of campaigns. The findings show how MNTN drives consistent, impact at scale and measurable gains across the brand funnel. This report also includes case studies across two verticals, showcasing how brands can drive lift, reach key audiences, and optimize brand performance. Download the report → https://lnkd.in/gCNxNhyn #brandbuilding #brandoutcomes #brandmeasurement #CTV

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