About
In the last six years, I have overseen the development of our CPA business by engaging…
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Nick Baker shared thisExcited to be returning to Think Tank in a few weeks! If you're at the show or in the Chicago area, i'd love to catch up. See you there!
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Nick Baker shared thisAudrey Jacobs joined us from outside the affiliate world as so many do. The speed at which she not only digested the myriad of intricacies this industry entails, but leveraged those learnings into measurable opportunities was astonishing. For those looking for their next all-start, you found her.Nick Baker shared thisAbout a year ago, I started itching for change. Shortly after, I jumped headfirst into the affiliate world as a Commerce Account Manager at Sovrn. I felt re-inspired reconnecting with my marketing roots from college and loved the challenge of learning a new industry while it was constantly evolving. Unfortunately, after 10 short months, I was impacted by recent layoffs. While this wasn’t the outcome I hoped for, I’m proud of the contributions I made and am grateful for the experience. To the incredible people I had the opportunity to work with, thank you. I’m taking a few days to finally get in some snowboarding (!) before getting back out there. I’m actively exploring roles within the affiliate space—whether on the network, brand, or agency side—and would love to connect. Here’s to new adventures in 2026. ✨✨
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Nick Baker shared thisThis #ASW felt different. Retail Media capital injections, Ai everything, attribution sans the click, and so much more. The gross sum is a a refined affiliate channel that is breaking chains with the last 20 years and finding a home in the middle of the programmatic & affiliate venn diagram. Sovrn has been on this mission for years by operating a world class ad exchange, investing and acquiring product ad units for commerce, and having an Ai first product team. We're so excited to take advantage of this new affiliate ecosystem with our partners in 2026. We'll see you at the next one!
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Nick Baker shared this
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Nick Baker shared thisLinks should do the heavy lifting, and now they can with Sovrn's price comparison pages available to creators! Maximize your audiences potential by ensuring the product they want, they'll get. Killer work team!Nick Baker shared thisA huge boost for creators who want to earn more without doing more. 🚀 Now you can turn any product link into a price comparison page — multiple merchants, one click. A new feature from my team at Sovrn.
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Nick Baker shared thisHuge thanks to steve armenti for the invite to the Denver SaaS Marketers panel. Ai implementation requires constant iteration, communication, and plain old experimentation. It’s critical to hear from other marketers on what’s working. Things like synthetic testing, Ai personas and focus grouping, or how to be an effective coach for your team (and your agent.) Excited to see how these ideas evolve as Ai becomes a more natural part of the marketer’s toolkit. Always appreciate spaces that encourage honest conversation and experimentation. Until next time!
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Nick Baker shared thisWhat an opportunity CJU presents. Timing is everything for a brands investment into the channel, and here in sunny Santa Barbara, hundreds of brilliant marketers talk about a 96 hour period in the heart of winter from Black Friday to Cyber Monday. Where else can you plan & coordinate at this scale with an ample runway to make the most of Q4? Special thanks to everyone who made this a stand-out event! We'll be back 🫡Nick Baker shared thisThe Sovrn Commerce team is on the ground in Santa Barbara at CJU25 this week. Publishers, creators, and brands -- if you're looking to grow, let's connect. Nick Baker Eric Scudder Jakob Olsen Mattia Romano
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Nick Baker reposted thisNick Baker reposted thisDid you know the average data fee is 16% of your media spend? Sovrn is currently offering their proprietary commerce audience data via Always On Deals. There is no data fee when you activate on one of these Deal IDs. If you're looking for a great way to increase win rates or improve ROAS on a currently active campaign Sovrn data via an Always On Deal is the easiest option available to a media buyer!
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Now there’s an idea!
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Thanks Jahnvi!
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Thanks Fernanda!
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Nick Baker reacted on thisNick Baker reacted on thisBig shoutout to SOUNDBOKS, one of the most exciting brands in the consumer speaker space right now. Check out Parker Hall's review of the latest addition to SB's lineup on WIRED: https://lnkd.in/ejrfUVHG AND! Enter for a chance to win the ultimate party setup on instagram @wiredreviewsThis Speaker I Tried From Soundboks Can Handle a Real PartyThis Speaker I Tried From Soundboks Can Handle a Real Party
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Nick Baker reacted on thisNick Baker reacted on thisTwo days from bankruptcy to a $10+ billion valuation... Will Ahmed founded WHOOP his senior year at Harvard. He was captain of the squash team and kept overtraining. He'd get fitter and fitter, then fall off a cliff. No wearable on the market could tell him why. So he read 500 medical papers and wrote his own research paper on how to continuously monitor the human body. That paper became the business plan for WHOOP. He launched in 2012 with no engineering background, no medical degree, and no product experience. For 18 months the company had three months of runway. At one point they were two days from filing for bankruptcy. Then he made a decision that changed everything. Instead of selling to everyday consumers, he went straight to the most elite athletes in the world. LeBron James. Michael Phelps. Cristiano Ronaldo. If the best athletes on the planet trusted WHOOP, everyday consumers would follow. They did. 2.5 million members. $1.1 billion bookings run rate. Cash flow positive in 2025. Yesterday: $575 million Series G at a $10.1 billion valuation. He started because he didn't understand his own body. 14 years later, 2.5 million people trust him to understand theirs.
Experience & Education
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Sovrn
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Volunteer Experience
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painter
Christmas In October
- Present 14 years 7 months
Poverty Alleviation
It is a fantastic way of gaining perspective on poverty and those effected by it. In participation i have come to meet a variety of kind faces and have always been paid back in full by their appreciation.
Languages
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English
Native or bilingual proficiency
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Spanish
Limited working proficiency
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