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I've spent 12 years doing one thing: finding the human truth inside complex ideas and…
Articles by Nadav
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Things I’ve learned from relocating to the US (and what does it have to do with how you use your narrative)
Things I’ve learned from relocating to the US (and what does it have to do with how you use your narrative)
My family and I relocated to the US (Silicon Valley) after my wife’s work about six months ago. Before getting off the…
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No One Cares About Your Product
No One Cares About Your Product
I’ve had the pleasure of reviewing several press releases lately, and there was something in common to all of them:…
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Nadav Avidan reposted thisNadav Avidan reposted thisReddit's share of ChatGPT citations fell off a cliff last week. If you saw the headlines, you know the number. What most people missed is that this isn't the first time it's happened, and that should change how you think about your own AI visibility numbers. In September 2025, Reddit's ChatGPT citation share collapsed by 95 percent in a single month. Then it recovered. Eleven months later, it happened again. Promptwatch clocked the share falling from 3.83 percent to 0.52 percent in a matter of days. Ahrefs, tracking the same platform over roughly the same window, had Reddit at 16.7 percent. Four times apart. Nobody's confirmed why either number moved. Now replace Reddit with your own brand for a second. If the most cited domain on the internet can lose most of its visibility in a single tool's tracking, over a handful of days, for a reason nobody can pin down, what happens to your brand's citation share when you're not watching that closely? You probably don't have three different platforms cross checking your numbers. Most brands have one dashboard and a lot of faith in it. The lesson isn't that Reddit got unlucky. It's that citation share is more volatile and less understood than most of us are treating it. If your whole AI visibility strategy rests on one tool's snapshot of one platform, you won't know the difference between a real decline and a measurement blip until it's already cost you a quarter of decisions made on bad information. Track more than one source. Check more than one platform. And don't panic on day one of a drop you can't explain yet.
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Nadav Avidan shared thisWorking with Dave Zinman is a privilege. Highly recommended.Nadav Avidan shared thisWe’re hiring a Head of Product Growth at Roofr! We’re looking for a strategic, hands-on growth leader to help scale product adoption, activation, expansion, and customer engagement our B2B SaaS CRM. We're at a very exciting stage, with 15,000+ customers, tens of millions in revenue, growing fast, with a customer base that loves us. This is a critical role for someone who thrives in product-led growth (PLG) environments and loves operating at the intersection of product, data, experimentation, and customer behavior. We need someone who can build the strategy and playbook while also rolling up their sleeves to execute alongside Product, Engineering, Marketing, CS, and Revenue teams. As our Head of Product Growth, you will: 📈 Own product growth strategy across the customer lifecycle 🧠 Use customer intelligence, behavioral data, and experimentation to drive adoption and expansion 🛠 Partner cross-functionally to influence roadmap and growth priorities 🚀 Build scalable growth loops and activation frameworks 🔍 Identify friction points, opportunities, and insights that directly impact business growth We’re specifically looking for someone with years of experience in: 💙 B2B SaaS 💙 Product-led growth (PLG) 💙 Growth experimentation and analytics 💙 Activation, retention, and expansion strategy 💙 High-growth startup or scale-up environments 💙 Deep cross-functional partnership with Product and Engineering 👉🏽 Apply here: https://lnkd.in/gNdxpQbd
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Nadav Avidan shared thisWhich one will you take first?Nadav Avidan shared thisBreaking: MIT just dropped 10 free AI courses. Zero cost. Full access. An Ivy League education: People need a structured path to learn AI. This allows you to move from core concepts to putting AI tools and systems into production. MIT just delivered exactly that: 1/ Introduction to Machine Learning: https://lnkd.in/gT5HcRs5 ↳ Master the math and logic behind every AI system. ↳ Stop using black boxes. Start understanding the mechanics. 2/ Artificial Intelligence: https://lnkd.in/ggneRvcZ ↳ How AI systems think, solve problems, and make decisions. ↳ The blueprint for building intelligent software. 3/ Foundation Models and Generative AI: https://lnkd.in/gNwgbtaE ↳ Decode how ChatGPT and similar tools actually work. ↳ Understand the technology reshaping every industry. 4/ Understanding the World Through Data: https://lnkd.in/gVdj_EhG ↳ Transform raw data into business-critical insights. ↳ Move beyond spreadsheets to predictive systems. 5/ AI 101: https://lnkd.in/gyJz7whc ↳ Essential concepts without the academic complexity. ↳ Your launchpad into AI literacy. 6/ Introduction to Deep Learning: https://lnkd.in/gq8PwrnP ↳ Neural networks that power computer vision and language models. ↳ The engine behind AI's biggest breakthroughs. 7/ ML with Python: https://lnkd.in/gUdHfAhx ↳ Build working machine learning models from scratch. ↳ Code your way from data to deployed solutions. 8/ How to AI (Almost) Anything: https://lnkd.in/ghfgKgsx ↳ Apply AI beyond business: music, art, creative projects. ↳ Expand your toolkit past traditional applications. 9/ Artificial Intelligence in K-12 Education: https://lnkd.in/gs9Fesqy ↳ AI's impact on learning systems and educational outcomes. ↳ Understand the future of knowledge transfer. 10/ Introduction to Algorithms: https://lnkd.in/g2P-3ptd ↳ The computational logic that makes AI systems fast. ↳ Efficiency principles that separate good AI from great AI. Which course are you going to explore first? Share below. ♻️ Share with someone who needs to build their AI foundation. ➕ Follow me, Ashley Nicholson, for more tech insights.
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Nadav Avidan reposted thisNadav Avidan reposted thisThis is for the hiring managers who are about to start seeing resumes from Amazonians who received that dreaded notification this week and are suddenly navigating a job search. Titles at Amazon rarely reflect the true scope of the role someone held. A “manager” or “senior manager” may have led global programs, managed a dozen or more direct reports and significant budgets, advised senior executives, and had accountability for decisions with millions of dollars of impact. That kind of scope is not the exception. In many other companies, it would be considered director-level or higher. Amazonians are high performers by design. The bar to get in is high, and the expectations once you are inside are even higher. Please do not let a title that might feel junior in your organization cause you to overlook someone who has already operated at scale and could be your company’s next leader. And for Amazonians now finding themselves unexpectedly job searching, it is okay to add context. Clarify your scope on LinkedIn or your resume. Right-size your title where appropriate. If you were the single-threaded leader for a global program, it is fair to say you were the head of or global lead for that work, even if your formal title did not reflect it. There is extraordinary talent coming into the market right now. I hope hiring leaders take the time to look past titles and see the full picture of impact and potential. If I can be helpful in thinking through how to ensure your actual scope and impact are accurately reflected, please do not hesitate to reach out. #Leadership #Hiring #Careers #Amazon #Talent
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Nadav Avidan posted thisNine months. That's how long I've been searching. Which, coincidentally, is also how long it takes to grow a human being. Except I have nothing to show for it but a really impressive collection of automated rejection emails and one recruiter who ghosted me mid-conversation. I'm not going to dress this up: it's been brutal. The hardest part isn't the rejections. It's applying to roles I'm legitimately built for—where I could walk in and add value from day one—and hearing absolutely nothing back. Not even a "thanks but no thanks." Just silence. Like shouting into a void that doesn't even have the courtesy to echo back. Some days the discipline holds. I sit down, do the work, send applications, network, show up. Other days? I can't. The fear gets too loud. At 3am, it sounds like: "Did I really spend over a decade building expertise in something I'll never get to do again?" It looks like watching the resume gap grow day by day, knowing that the gap itself makes the next job harder to get. It feels like not being able to provide for my family. Like becoming irrelevant in real-time. This job market will tell you that you're worthless while simultaneously demanding you stay confident and positive. It's gaslighting as a business model. But here's the thing I keep coming back to, the thing that makes me write this: Job security is an illusion. If you're employed and feeling safe right now, genuinely—I'm happy for you. But don't mistake luck for immunity. This market is more brutal than any of us realize during the good times. We're all more vulnerable than we think. And none of us are safe from ending up exactly where I am. That's not meant to scare you. It's meant to remind both of us that we're human, that this system is broken, and that our worth isn't determined by whether some ATS algorithm likes our resume. I'm not giving up. Even when discipline fails. Even when every logical part of my brain is screaming that I should. I'm still here. Still a communications professional who knows how to make complex ideas actually land with people. Still someone with value to add. Still fighting, even on the days it feels pointless. So if you have an opportunity that might be relevant, reach out. If you're stuck in your own search and need someone who gets it, my DMs are open. Or if you just want to talk to someone who won't feed you toxic positivity BS—I'm here. Nine months in. Still standing. Barely, some days. But still here. #OpenToWork #CorporateCommunications #JobSearch #BayAreaJobs #PRJobs
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Nadav Avidan posted thisAI’s next chapter isn’t about smarter models. It’s about who controls the stack. Sam Altman and OpenAI are making it clear: 2026 is the year AI stops being “software” and starts behaving like infrastructure — power-hungry data centers, vertical integrations, and partnerships that blur the line between tech company, utility, and nation-state asset. This isn’t an innovation race anymore. It’s a trust, scale, and narrative race. Comms takeaway: When your product becomes infrastructure, your story must shift. Less “look what our tech can do” — more “here’s why the world should be comfortable relying on us.” That means credibility, restraint, and governance aren’t side notes. They’re the brand. #AI #TechSignals #Communications #Trust #Leadership #BrandStrategy
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Nadav Avidan posted thisSecurity isn’t a cost center anymore. It’s a product decision. AI didn’t just enter cybersecurity — it rewired it. Fraud detection, identity, trust signals, threat response… all moving from rules and alerts to prediction and prevention. Companies that still treat security as “IT hygiene” will fall behind the ones using it as a growth lever. Trust is now engineered. And AI is the engineer. If your security story doesn’t show up in your product, your brand, and your revenue narrative — you don’t have one. #AI #CyberSecurity #Trust #TechSignals #Leadership #Comms #BrandStrategy
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Nadav Avidan posted thisA year ago, a Chinese AI lab you’d never heard of crashed Nvidia’s stock by $600 billion in a single day. DeepSeek’s January 2025 release shocked markets by achieving results similar to advanced systems while using less compute . The narrative that China was 9-12 months behind the US? Dead overnight. Now DeepSeek holds 4% of global chatbot market share while ChatGPT dominates at 68%. But here’s what matters more: other Chinese AI firms previously unsure about open source are following DeepSeek’s playbook, and the competition has pushed American firms to open up too . The AI arms race isn’t just about who builds the best model anymore. It’s about who shares it—and what that does to everyone else’s business model. Here’s my take: we’re watching democratization of AI in the long run, but monopolistic capitalism in the short term. The market needs to allow innovation to flow, hand in hand with accountability. 3 Comms Takeaways: 🌏 Geopolitics = your new beat — Every tech story now has a China angle. If your company isn’t addressing where your tech comes from, your competitors are already whispering about it to customers. 🔓 Open source is a strategic weapon — Chinese AI firms’ embrace of open source has earned them goodwill in the global AI community and a long-term trust advantage . Transparency isn’t just ethics—it’s competitive positioning. 💰 Cost efficiency beats raw power — DeepSeek proved you can compete on brains, not just budget. If your narrative is still “we spent the most,” you’re already losing to someone who’ll say “we spent less and won anyway.” The companies winning in 2026 aren’t just the ones with the biggest war chests. They’re the ones willing to share their secrets—while being held accountable for how they use them.
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Nadav Avidan posted thisThe AI race isn’t being won by algorithms anymore. It’s being won by electricity bills. This week alone: $480M for an AI research lab, $300M for deployment infrastructure, $200M for networking systems . Silicon Valley is quietly shifting from “what can AI do?” to “how do we keep the lights on?” Microsoft’s CEO just said energy costs will decide who wins the AI race . Data center electricity consumption is projected to more than double to 945 TWh by 2030 . Translation: AI’s biggest bottleneck isn’t innovation. It’s infrastructure. 3 Comms Takeaways: ⚡ Kill the hype, lead with constraints — Your audience is over AI fantasies. They want to know about costs, limits, and real ROI. 🌍 Energy = your new messaging pillar — If you’re not talking about efficiency and sustainability, you’re already behind. This is competitive positioning now. 📊 Boring is the new sexy — Data centers, chips, networking. The backend is where the story lives. Technical credibility > visionary fluff. The best tech stories in 2026 won’t be about what’s possible. They’ll be about what’s scalable. What’s your take—are we heading for an infrastructure crisis or an infrastructure renaissance?
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Nadav Avidan liked thisNadav Avidan liked thisWe're hiring! I'm searching for a fast-paced, strategic communicator to lead Enterprise Strategic Response for #mycompany, Johnson & Johnson. This critical role will: ✔️ Drive communications strategies and messaging on important and complex issues. ✔️ Serve as a trusted advisor to senior leaders on sensitive matters. ✔️ Help advance key policy priorities through external communications and stakeholder engagement. If you're interested in joining our team and jumping into this dynamic space, please apply here: https://lnkd.in/g4EmKtzf
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Nadav Avidan liked thisNadav Avidan liked thisICYMI: Walmart's Chief Communications Officer Allyson Park is stepping down early 2027 and will transition to an advisory role starting next week, according to a memo. The co is planning an external search for her successor. During her +3 year tenure, she more closely integrated the team w/ other parts of the biz, invested in new hires and incorporated AI. Read more about it on Bloomberg News Elsewhere in Walmart world, the co is finally rolling out Apple Pay (and other contactless payment forms): https://lnkd.in/gedzhyN8 And shares are down after it posted a rare sales miss last week due to pharmacy pricing challenges: https://lnkd.in/gYZjH_3T https://lnkd.in/gy54V_NUWalmart’s Chief Communications Executive to Leave CompanyWalmart’s Chief Communications Executive to Leave Company
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Nadav Avidan reacted on thisNadav Avidan reacted on thisיש אירועים שמסתיימים כשמקפלים את ההפקה, ויש כאלה שנשארים איתך גם אחר כך לפני שבועיים הוצאתי לפועל את אירוע הילדים השנתי של ONE ZERO במוזיאון ארץ ישראל . כשיצאתי לדרך, היה לי חשוב לבנות יום שייתן מענה למשפחות עם ילדים בטווח גילאים רחב, ושכל אחד יוכל למצוא בו משהו שהוא אוהב. בחרתי שתי הצגות של תיאטרון אורנה פורת תיאטרון אורנה פורת לילדים ונוער , ביקרנו בתערוכת הביאנלה המפורסמת, יצרנו מתחם כיפי לקטנטנים, וכמובן דאגנו גם לפינוק הקולינרי עם קייטרינג LA CAROLINA יחד עם קרמבו אטרקציות לאירועים הצלחנו לחבר את כל החלקים לאירוע משפחתי, מושקע ומפנק – כזה שמאפשר לעצור לרגע את השגרה ופשוט ליהנות יחד. לצד כל אלה היה לנו חשוב גם לתת מקום לרגעים אישיים ומרגשים חלוקת מתנות לילדים שעולים לכיתה א׳, ואפילו יצרנו עבור הילדים מצגת מיוחדת שבה הופיעו כדמויות גיבורי על 🦸♂️- מחווה שהפכה לרגע גדול של התרגשות!! ואז הגיעו התגובות שהכי כיף לקרוא: "היה ממש כיף ונראה שהושקעה הרבה מחשבה איך להפוך את היום הזה להכי מהנה לילדים." "מקום מהמם, תכנים מעולים." ואחת הילדות אפילו שאלה בדרך הביתה אם היא באמת צריכה לחכות עכשיו עוד שנה 😊 אירועי משפחות הם הרבה מעבר ל"כיף לעובדים". כשהארגון פוגש גם את המשפחה שמאחורי העובד.ת, ומייצר עבורה חוויה משותפת, נבנה עוד רובד של חיבור ושייכות. וזו מבחינתי אחת המטרות החשובות ביותר בחוויית עובד. 💙 #EmployeeExperience #FamilyDay #ONEZERO
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Nadav Avidan reacted on thisNadav Avidan reacted on this🤔 Hey Mike - you may wanna come get your AI spambot before it gets you arrested for how bad you are at implementing AI tech 🤦🏻♀️ (Free pro tip: always give your AI agents a whole lot of guard rails before you ever use them. Like, ya know, “never try to buy PEOPLE”…) Also, I think maybe we need to chat about the importance of keeping a human in that loop?
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Nadav Avidan liked thisNadav Avidan liked thisPUBLIC RELATIONS PROFESSIONALS: I have MANY jobs on my desk right now so please reach out to me if you or someone you know might be a fit for any of the roles below as I am currently seeking candidates with PR agency Backgrounds for roles in the areas below: 1)Financial Services PR AE's (NYC based hybrid) 2)Financial Services PR SAE's (NYC based hybrid) 3)Financial Services PR Account Supervisors (NYC based hybrid) 4)Financial Services PR Senior Account Supervisors (NYC based hybrid) 5)Financial Services PR Account Directors (NYC based hybrid) 6)Tech-B2B Enterprise Tech and/or Deep Tech PR Directors (NYC Based Hybrid) 7)Tech-B2B Enterprise Tech and/or Deep Tech PR Senior Account Directors (NYC Based Hybrid) 8)Tech-B2B Enterprise Tech and/or Deep Tech PR Account Supervisors (NYC Based Hybrid) 9)Tech-B2B Enterprise Tech and/or Deep Tech PR Directors (SF Based Hybrid) 10)Tech-B2B Enterprise Tech and/or Deep Tech PR Senior Account Directors (SF Based Hybrid) 11)B2B Fintech Account Directors (Remote) #jobs #PR #hiring #NYC #SF #remote #hybrid #recuitment #publicrelations #PR #jobopportunities
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Nadav Avidan liked thisNadav Avidan liked this💫 I’m currently looking to connect with exceptional communications and PR talent with strong agency experience across three areas of opportunity: 1. Private Markets — VP+ Senior communications professionals with experience working with private equity, private credit, and alternative investment managers, ideally with a combination of agency, in-house, and media experience. 2. Insurance / Insurtech — Mid-Level Communications talent with experience across insurance, insurtech, P&C, Travelers, or health insurance. 3. Health — VP/SVP/MD Senior-level communications leaders with expertise across corporate health and healthcare communications. Open to talent across U.S. markets: NYC, Boston, Washington, D.C., and Los Angeles. If this sounds like you—or someone in your network—I’d love to connect. Please DM me! #Hiring #PRJobs #Communications #PublicRelations #AgencyLife #PrivateMarkets #Insurtech #HealthcareCommunications
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Nadav Avidan reacted on thisNadav Avidan reacted on this"Alexa, what's been happening lately?" 🤔 I'm now back working with the outstanding Megan Ormsby but this time on Amazon Devices & Services. What's been keeping us busy lately? Bringing Alexa+, your favourite household assistant now powered by generative AI, to Australia. Alexa+ gets the difference between a flat white and a latte. Knows what an honour it is to go 'straight to the pool room' and that the safe way to settle the Melbourne vs Sydney debate is to throw shade at Adelaide. It was fun to work with so many impressive colleagues in Aus and internationally as well as our partners to bring this major launch to life! Hugest shout out to the DEC PR, Brand etc. and BEA teams Simon McCarthy Sophie Budzevski Sophie Blunt née Callaghan Madeline Waddington (née Kempthorne) Jack Hardwicke-Owen Zoe Noble Rebecca Young Jacob Penfold Nicole Carmichael Michael Henderson Gina Nixon Jana Rothacker Marina Dietz Nicole Carmichael - it wouldn't be as fun without you ♥️
Experience & Education
Licenses & Certifications
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Viral Marketing and How to Craft Contagious Content
Coursera Course Certificates
Volunteer Experience
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Volunteer
San jose animal shelter
- Present 2 years 7 months
Animal Welfare
Volunteering at a dog shelter; dog enrichment, training and adoption counseling
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English
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Hebrew
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Organizations
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Public Relations Society of America (PRSA)
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