Matthew Keiser

AIO Lawsuit from a big publisher -> Penske Media sues Google, says ~20% of Google search results linking to its sites now include AI Overviews, and affiliate link revenue fell 33%+ since late 2024 “Siphoning and discouraging user traffic to PMC’s and other publishers’ websites in this manner will have profoundly harmful effects on the overall quality and quantity of the information accessible on the internet,” the complaint alleges, using the acronym for Penske Media Corp." https://lnkd.in/emDqVEFs

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Agency consolidation is speeding up. And for independent agencies, that may be the biggest opportunity we’ve seen in years. As holding companies merge, automate, and standardize, many mid-market CMOs are starting to feel like…leftovers. Less attention. Less craft. Less differentiation. That “gap” is where well-positioned independent agencies can win—but only if their business development engine is ready. In our latest post, our VP of Sales, Lee McKnight Jr., outlines a readiness checklist we’re seeing smart indie agencies use to: • Stand out against homogenous mega-agencies • Target brands most likely to “jump ship” • Avoid being seen as a smaller version of the same thing The window is opening now, so you'll want to make sure your firm is ready. 👉 Read the full post here: https://lnkd.in/eavydnPg

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Too often, agencies + publishers spread their sales reps thin across verticals. The result? Shallow co-op conversations. But a smarter approach is emerging: specialize in a vertical, know the co-op funds inside-out, and own the pitch. 🚀 👉Read how one agency flipped its co-op strategy and drove national results: https://hubs.la/Q03Hh-l50 #CoopAdvertising #AgencyLeadership #MediaSales #AdvertisingStrategy #MULO #CoopConnect #VerticalFocus

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New from AIVO Standard - Preliminary AVII™ Reliability Framework AI visibility metrics now sit inside audit and disclosure boundaries. The challenge is no longer seeing where your brand appears, but proving that the data is real, reproducible, and verifiable. The AI Visibility Integrity Index (AVII™) defines how. Built on the Data Integrity & Verification Methodology (DIVM v1.0.0), it quantifies four measurable integrity dimensions: 🔹 R — Reproducibility 🔹 T — Traceability 🔹 S — Stability 🔹 V — Verifiability Each dimension is scored and combined into a reliability index (A–E scale) that determines whether AI-mediated visibility data can withstand audit review. AVII™ converts dashboards from observation tools into evidence frameworks. Under Articles 10 & 52 of the EU AI Act, by 2 August 2026, verifiability ceases to be optional. AVII™ provides the control layer enterprises will need to demonstrate compliance and disclosure integrity. 📄 Read the full framework in comments below 👉 Preliminary AVII Reliability Framework (PDF) 🔗 Published in the AIVO Standard — Governance Series DOI: 10.5281/zenodo.17650231 #AIVOStandard #Governance #AIVisibility #Audit #EUAIAct #DataIntegrity #RiskControl #Reproducibility

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Excited to share that Aperiam has invested in Bedrock Platform. Obvious statement of the century: programmatic advertising has a complexity problem. The infrastructure that was built to give media buyers control has, over time, done the opposite. Burying teams under layers of operational overhead, legacy tooling, and opaque supply chains. Bedrock is built on a simple but powerful thesis: what if you stripped away the bloat and rebuilt the stack around what actually matters... precision, transparency, and speed to execution. Their platform combines AI-driven campaign automation with curated, premium inventory across video, CTV, DOOH, and audio, and aims to be flexible and get smarter over time. Plus, the team (Shane, Austin, Ryan, James) has deep roots in the infrastructure layer of ad tech and understands the plumbing better than almost anyone. We believe the next generation of programmatic will be leaner, faster and AI-first. Bedrock is building that.

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Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

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New Tow Center report highlights growing tension in AI-era search: “We’re the providers of information…but Google now wants to be the distributor.” As zero-click answers rise, publishers face renewed pressure to prioritize direct audience relationships. https://lnkd.in/gzxcsgtY

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Impression-level AI is powerful only if the data inputs are clean and the incentives are aligned. Moving intelligence upstream doesn’t eliminate opacity by default. If agentic systems are making micro-decisions in milliseconds, transparency and governance become even more critical especially as AI-driven optimization increasingly determines pricing, prioritization, and access. There’s also a structural implication. When optimization lives at the impression layer, differentiation shifts from bulk inventory to signal quality and predictive modeling. The competitive edge is who can predict value most accurately at the micro level.

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🚨 Google's new AI-driven search isn’t just a headline: it’s changing the rules of SEO *right now*. Traditional keyword rankings? Old news. Today, Google’s AI generates answers and cites sources instead of showing the typical top 10 links, and that means your content strategy needs a MAJOR upgrade. Why does this matter for your business? 👉 The AI summarizes answers from across the web: if your site isn’t cited, you’re invisible. 👉 Click-through rates from #1 positions dropped by 30-60% virtually overnight. 👉 Authority, expertise & in-depth content are MORE IMPORTANT than ever. It’s time to future-proof your site. Want to stay ahead? Get a FREE consult with our SEO experts to boost your visibility in the new AI search era! Let’s grow your online presence together! 🚀 #SEO #GoogleAI #DigitalMarketing #GrowthHacking #BusinessGrowth #MarketingTips #SEOStrategy #SmallBusiness #DigitalTrafficFactory

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In Scaling Innovation, we introduce three 'Leadership Failure Archetypes': The Disruptor: Focuses only on customer acquisition, giving away too much, leading to high churn and low margins. The Money Maker: Obsessed with squeezing every dollar from existing customers, which limits new customer appeal and risks alienation. The Community Builder: Prioritizes loyalty at all costs, undercharging and neglecting new markets. The goal isn't to be one of these, but to become a 'Profitable Growth Architect'—a leader who dominates both market share and wallet share. They embrace the best qualities of the Disruptor, the Money Maker and the Community Builder. Which archetype have you encountered most often? Learn how to avoid these traps and become an architect of profitable growth. Pre-order Scaling Innovation today: https://a.co/d/iOaXXxN

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