Karen Barragan

Telemundo has appointed Adrian D. Santucho as Senior Vice President of Unscripted Content. He was previously CEO and Chief Creative Officer at 360-POWOW and before that an EVP at Univision Studios, where he led current programming and non-scripted productions, including reality shows such as La Banda, Mira Quién Baila, and Pequeños Gigantes USA, as well as major award shows including Premio Juventud and Premio Lo Nuestro. https://lnkd.in/ex-KcGeh

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Javier Pons Appointed Chief Content Officer & Head of Telemundo Studios NBCUniversal Telemundo Enterprises has promoted Javier Pons to Chief Content Officer & Head of Telemundo Studios. Pons, who joined as EVP of Telemundo Studios last year, will now oversee the network's entertainment division while continuing to lead fiction content development and production. With over 30 years of experience, Pons has held leadership roles at Globomedia and The Mediapro Studio, contributing to hit productions for platforms like Netflix, Amazon, and Movistar. Click here to view the Development & Production Projects of Telemundo Studios: https://lnkd.in/dGFZbAzw For more updates on industry developments, follow Vitrina A.I. https://vitrina.ai/ and the Vitrina Business Network. #Telemundo #NBCUniversal #Entertainment #SpanishMedia #Streaming #Television #ContentProduction #TVSeries #FilmIndustry #Leadership #Media #BusinessNews #Vitrina #VBN

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TelevisaUnivision, in partnership with Alofoke Media Group, introduces ‘Planeta Alofoke: El Preview’, an exclusive special offering a first look at a new reality format designed for today’s multiplatform audience. Premiering April 12 across Univision and YouTube, the special reflects our continued commitment to innovative, culturally relevant content at scale. Read more: https://lnkd.in/ebaMpkHk #TelevisaUnivision #PlanetaAlofoke #Multiplatform #MediaInnovation

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Spanish Radio: The Beating Heart of Latino Los Angeles It happened again Saturday Night at the Pico Rivera Sports Arena in the heart of Latino Los Angeles. The crowd was buzzing for the headliner, but when the radio host stepped out to introduce the act, thousands of fans leapt to their feet, screaming and chanting—not yet for the star, but for the familiar voice of the radio personality they hear every day. That moment says everything about the place Spanish radio holds in Latino life. It’s not just a medium—it’s a companion. Families tune in at home in the kitchen or around a backyard barbecue. It’s there in the car, guiding the commute. It’s the soundtrack of the agricultural fields and the construction sites. Spanish radio is woven into the rhythm of daily life in a way no algorithm can replace. The roots run deep. In rural Mexico and much of Central America—where so many Latino immigrants trace their origins—as recently as 20 years ago, many communities had sparse TV access and relied primarily on radio for news, music, and companionship.... whole towns turned to radio as their lifeline. That habit crossed the border with them. That’s why Spanish radio is thriving in 2025, even as other forms of audio splinter under digital pressure. Some media planners assume Latinos consume digital content just like they do—Spotify, Pandora, TikTok replacing traditional formats. But the data tells a different story with respect to Spanish Radio. Nielsen has repeatedly shown high weekly reach among Hispanic listeners and strong loyalty to radio personalities and formats, even as streaming grows. And while Latinos are among the heaviest streamers, they overwhelmingly stream their favorite Radio Stations. Virtually, every major Spanish-language concert promoter puts the bulk of their ad budgets into radio. Car dealers and retailers rely on Spanish radio because, when used properly.... it delivers a real steady flow of customers. Local retail ad spend remains strong on Spanish Radio, even as national buys have dropped nearly 40% at times during this Summer. When it comes to moving product, nothing works better than a steady schedule of 24–30 spots a week—as long as the creative is strong. On the other hand, a weak spot is a wasted investment--a great reason to hire advertising professionals who understand the culture. Too often, some media buyers assume that the general market media strategies that work in English are directly transferable to a Spanish strategy. They just don’t. Having a true cultural specialist on your side is the difference between reaching an audience—or missing them entirely. Since my dad purchased KWKW in 1962, I’ve seen firsthand, time and time again, that Spanish radio is a cultural institution with a deeply rooted, heartfelt connection to its listeners. So if you want to reach Latino consumers today, just turn up the radio dial.

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Disney Entertainment and TelevisaUnivision on May 21 announced a new multi-region distribution partnership. As part of the deal, TelevisaUnivision’s U.S. Networks, including Univision, UniMás, TUDN and Galavisión, will launch on the Hulu + Live TV core channel line-up on June 3, in time for the highly anticipated FIFA Club World Cup and Concacaf Gold Cup. Additionally, TelevisaUnivision channels including N+FORO, TLNovelas, Bandamax, De Película, De Película Clásico, Telehit and Telehit Música will later be added to the Español add-on for Hulu + Live TV subscribers. https://lnkd.in/eNhWX9Ad

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Hispanic Lifestyle Update | Episode 11- April 3, 2025 In this edition of Hispanic Lifestyle Update, we take a closer look at economic uncertainty, Latin music industry reaches a milestone, and revisit our interview with actress Eva Longoria. Text and Links @ https://bit.ly/3FPlRI5 #Hispaniclifestyle #HispaniclifestyleUpdate #Latinmusic #economy 

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Disney signed an unconventional new distribution deal with TelevisaUnivision. The agreement brings Spanish-language TelevisaUnivision content to Hulu + Live TV. More: As well, Disney+ will now be #bundled alongside TelevisaUnivision's ViX streamer in Mexico. Content from the Univision, UniMás, TUDN, and Galavisión networks will stream on Hulu + Live TV, considerably expanding their Spanish-language offerings. #SpanishLanguage

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Hispanic audiences are not a niche. They’re a growth engine. Proud to share that Nueva Network has launched the Hispanic Audience Accelerator with AdGrid—built to bring cultural intelligence and performance together, at scale. This isn’t about checking a multicultural box. It’s about solving a real planning gap Hispanic consumers drive a $4T+ U.S. economy, yet remain underserved in data, targeting, and measurement. What this unlocks for brands and agencies: • First-party Latino data rooted in trusted audio, podcasts, streaming, and social • Culturally nuanced segments (bilingual Gen Z, Latina wellness, Hispanic sports & auto fans) • Scalable activation across digital audio, video, and CTV—on-site and off-site • Seamless buying through existing DSPs with full-funnel measurement When data meets cultura, performance finally matches representation. This is how Hispanic investment moves from reach to results. #HispanicMarketing #AudioFirst #DigitalAudio #Programmatic #MulticulturalMarketing #GrowthEngine #NuevaNetwork

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🔹 NBCUniversal Telemundo Enterprises has appointed Joaquin Duro as EVP, Sports and Head of Streaming. In addition to leading Telemundo Deportes, the network’s award-winning sports division, Duro will expand his role to oversee the company’s overall streaming business.   In this expanded role, he will be responsible for the strategy, development, and monetization of Telemundo’s full streaming portfolio, which includes YouTube, FAST channels, Peacock , and the Telemundo app.   🔗  More details: https://bit.ly/46XaeZl

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This year’s Día de los Muertos campaign was one of the most meaningful projects I’ve ever had the opportunity to create at TelevisaUnivision Univision 14 KDTV. Over the past month, our team worked closely with Santa Clara University and the Mexican Consulate to bring the community together and highlight the cultural significance of this tradition through the voices of local artists, educators, entrepreneurs, and leaders. I’m incredibly proud to have been the content creator responsible for capturing these stories; from Sister Pineda’s beautiful reflections on remembrance, to Fernando Escartiz’s artistry, to José Landín’s perspective as a local entrepreneur. These stories remind us why cultural storytelling matters and how deeply it resonates with our audience. Last week, our sales manager Efren Padilla shared a recap with the regional team that highlighted the impact of this work, and I want to share two numbers that speak for themselves: ✨ $62.5K in incremental revenue generated across linear + digital ✨ +50% YoY increase in event attendance Impact like this doesn’t happen by accident, it happens through collaboration, creativity, and community trust. This is the kind of work that reminds me why I love what I do, using creative storytelling to amplify culture, strengthen community, and create meaningful impact. 📽️ Here’s a taste of the creative leading to “Camino de los Muertos: Life, Culture & Community.”

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TelevisaUnivision raked in $1.32 billion during the fourth quarter of the year as the Spanish-language broadcaster dealt with a two-month dispute involving YouTube TV and ongoing pressure in the U.S. and Mexican advertising sectors. https://lnkd.in/ggAjFiPK

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Telemundo Academy spoke to Claudia Santoni Franklin, SVP of Publicity and Communications at NBCUniversal Telemundo Enterprises, about what it takes to succeed in the field. She emphasized the importance of mastering storytelling and building strong relationships to make an impact in publicity and communications. Through conversations like this, Telemundo Academy provides students and early career professionals with the insights and guidance they need to succeed in their own career journeys. #TelemundoAcademy #ElPoderEnTi

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Michael MacMillan, CEO of Blue Ant Media, discusses the company's recent acquisition of Thunderbird Entertainment, a production, distribution, and rights management company. This strategic move aims to enhance Blue Ant Media's capabilities and expand its portfolio in the media landscape. https://lnkd.in/gFTWfpr3

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Hulu Live TV subscribers are set to gain access to more Spanish-language content thanks to a new deal between Disney and TelevisaUnivision. https://lnkd.in/eBN7vdwu 

EDO and TelevisaUnivision team up to measure ad impact on ViX, showing Spanish-language TV drives 31% more engagement than English-language campaigns. Read the Latest full News - https://lnkd.in/gXP6bGnu #AdTechEdge #CTVAdvertising #SpanishLanguageMedia #AdMeasurement #ViX 

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TelevisaUnivision & Disney Entertainment Ink New Distribution Deal The inclusion of TelevisaUnivision’s U.S. networks in the Hulu + Live TV offering and the Mexican launch of a Disney+ and ViX bundle are part of a new distribution deal between the Spanish-language content giant and Disney Entertainment. https://lnkd.in/ew_dHysg