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I'm a results-driven digital advertising executive with 15+ years of experience building…
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Esra Bacher shared thisI had the pleasure of joining a great panel at #CIMM Easr on the future of TV and measurement with an excellent group of industry leaders Matt Barnes Matt McLeggon Matt Clark Liam K. organized by Jon Watts and his stellar team at Coalition for Innovative Media Measurement (CIMM) One unexpected highlight: out of a panel of five, three were named Matt. Not one, not two… three Matts. Different companies, different perspectives, same strong CTV expertise. At one point it felt less like a panel and more like a highly specialized Matt summit for advanced TV 😁 #GoogleAdManager #CTV #CIMM
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Esra Bacher shared thisExcited to join the conversation on the future of Programmatic TV with my fellow co-panelists ! 📺 A huge thank you to Jon Watts and the Coalition for Innovative Media Measurement (CIMM) for the invitation to moderate such a timely discussion. If you’re working in streaming, adtech, or media strategy, I’d love to see you there! 📍 Where: The Whitebox at Paramount, New York 🗓️ When: March 31, 2026 You can register or find more details here: CIMM East Registration #CIMM #ProgrammaticTV #CTV #AdTech #MediaInnovation #Google #MeasurementEsra Bacher shared thisAt the Coalition for Innovative Media Measurement (CIMM)'s CIMM East, in NYC on March 31st, we'll be going deep into the future of the programmatic TV ecosystem. As programmatic expands deeper into premium TV and streaming, the industry is entering a new structural phase. The traditional separation between the buy-side and sell-side is beginning to erode, reshaping how inventory is accessed, priced, measured and governed. Some platforms are pursuing direct publisher integrations and full-stack strategies, while others are building tools that allow buyers and sellers to transact more directly. Many industry participants believe that more and more brands will go direct in a programmatically-enabled marketplace, leveraging increasingly sophisticated tools to disintermediate agencies. The result is a programmatic supply chain that may become shorter, more consolidated, and potentially more opaque if governance does not evolve alongside technology. At CIMM East, we'll explore what these changes mean for the future of the programmatic TV ecosystem and for the core economic and measurement frameworks that underpin the market. I’m delighted to moderate a senior panel bringing together leaders from across the demand and supply landscape, including: Esra Bacher, CTV Lead, Agency Exchange Partnerships at Google. Lauren Bernard, Head of Omnichannel Solutions at Amazon Ads. Matt Clark, VP of Strategy and Partnerships at FreeWheel. Sean Buckley, President of Revenue at Magnite. Andrea Guerra, Group Director of Programmatic Strategy and Activation at WPP Media. We'll explore how the rise of unified advertising platforms and supply-path optimization could influence the evolution of TV measurement and currency design, trading dynamics and pricing power in premium video, expectations around performance, attribution and effectiveness, the growing role of AI, and the future of brand building in increasingly data-led media investment. Programmatic TV is no longer simply a workflow innovation. It is becoming a market-structuring force redefining relationships between buyers, sellers, technology intermediaries and content owners. So, if you're working in advanced TV, streaming, adtech infrastructure, measurement, identity, or media investment strategy, you know where you need to be: March 31, 2026, The Whitebox at Paramount, New York. Best of all, CIMM members get free tickets to CIMM East as part of their membership. You can register here: https://lnkd.in/e4zHzYVt. We also have a limited number of tickets available for non-members, at the same link. #CIMM #ProgrammaticTV #CTV #AdTech #Measurement #SupplyPathOptimization #MediaInnovation #FutureOfTV #BrandBuilding
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Esra Bacher shared thisSharing with my UK network 👇 Broadlab is doing fascinating work in AI-driven TV. If you want to work for one of the most visionary leaders in the space, don't miss this opportunity!Esra Bacher shared thisWe’re hiring an Operations Campaign Manager at Broadlab! If you love optimising campaigns, diving into data, and getting the most out of programmatic platforms — this one’s for you. What you’ll do: - Run end-to-end CTV & programmatic campaigns across top DSPs (DV360, Buyer Cloud, Amazon & more) - Own campaign setup, trafficking, and QA to ensure flawless delivery across our Global campaigns - Optimise in-flight campaigns to exceed our KPIs — audiences, bids, creatives, pacing, the lot - Turn performance data into actionable insights that move the needle Collaborate with Client Success & Analytics to deliver measurable impact for advertisers - Troubleshoot, test, and continuously improve campaign performance Spec and utilise slick reports that tell the story behind the numbers - Help shape best practices and processes as we scale fast We’re looking for someone who’s data-driven, detail-obsessed, and hungry to grow in a team that’s redefining Addressable TV. 📍 Based in Covent Garden| 🧠 Hands-on with DSPs |��💥 Impact from Day 1 #CTV #AdOps #Operations #Outcomes #Performance #Global
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Esra Bacher shared thisIncredible two days at Google Partner Leadership Summit in NYC with our agency, publisher and monetization partners! The message is clear: the New Era of Innovation is fully powered by AI ! Thank you to our valuable partners sharing their wisdom and insights at the stage with us! Special thanks to Jounce Media and Chris Kane for presenting how a clean supply-chain looks from a marketer perspective. Ritu Trivedi Wayne Blodwell Jack Koch Kim Dolan Justin Fromm Sabrina Mohsenin Darline Jean Michelle (Huntsman) Andrea Griffin Dingley Jeff Cezo James Solomito Seryna Meisel Christian Iordanou Jim Kensicki Karen Chan #PLS2025 #GoogleAdManager
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Esra Bacher shared thisLooking forward to attending and speaking at CIMM Summit 2025! Delivering live sports programmatically has captured a lot of attention lately, and we'll be unpacking the importance of solid technological capabilities to enable planning and buying live events programmatically and the major opportunities for brands. Google #Google Ad Manager Coalition for Innovative Media Measurement (CIMM) Jon Watts Tameka Kee Mariel Estrada Gregory Sherrill Tyeler Shumanov
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Esra Bacher shared thisAlways a pleasure welcoming our valuable agency partners and streaming publishers to our annual #GoogleAdManager Video Advisory Summit. It's clear we're all integral to shaping the future of streaming, with creativity, collaboration, and transparency serving as our north stars for technological advancement. Looking forward to turning today's conversations into tomorrow's innovations. Ryan Kelly Maikel O'Hanlon Kevin Weigand Anthony Menna, MBA Michelle (Huntsman) Andrea Inderpreet Sandhu Genevieve Lupton Christopher White Shane Peros Peentoo Patel #GoogleAdManager #CTV #Digitaltransformation #Streaming #AI #Livesports
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Esra Bacher shared thisI couldn't be more excited about this upcoming panel at #DMSbyLuma with such an impressive group of experts!Esra Bacher shared thisIf you’re attending #DMSbyLUMA tomorrow, don’t miss the “Innovation in CTV” session at 11:00am. Our CEO Ron Gutman will join Esra Bacher (Google), Sean B. (Magnite), and Arthur ✌️ Querou (Vibe.co) for a discussion moderated by Alan Wolk (TVREV). The group will explore how the digital nature of CTV is creating new opportunities for the medium, helping to expand the base of potential advertisers, enabling more effective workflows and allowing for more engaging and interactive ad formats.
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Esra Bacher shared thisThis collaboration with #Roblox is revolutionizing how brands connect with Gens Alpha and Z—a demographic with fleeting attention spans but massive influence! No more fighting for attention; instead build meaningful brand advocacy within the digital worlds #Roblox #GoogleAdManager #AuthorizedBuyersEsra Bacher shared thisExciting news for Roblox Brands & Creators! Today at #Playfronts we announced our partnership with Google and new Rewarded Video ads that brands and agencies can easily buy via Google Ad Manager soon. The ability brands have to tell stories in an immersive environment is so much greater than just a few second scroll. Our new Rewarded Video ads are a win-win-win for brands, creators, and users, and we’ve been excited by the early results of our tests which have proven this out with completion rates of 90%+ and very positive user feedback. We’re very excited to be turning the page on this next chapter together with our partners Google. The combination of Roblox's super engaged audience combined with Google's tech and partnership to quickly scale Rewarded Video and other immersive ad formats to brands and agencies, where they buy their media will be magic! Read more about our news in our blogpost: https://lnkd.in/gx5cMYBT Huge thank you to all the full dream team that made this happen! Annie Ndumele, Byron White, Derek Butcher, Zachary K., Yilun (Walt) Gao, Christina Wootton, Enrico D'Angelo, Louqman Parampath, Behnam A. Rezaei, Richard Sim, Matt Ellinwood, Scott K., Ashley McCollum, Ben Fox, Justin Heo, Allison McDuffee Nick McLachlan, Irene Jun, Irina Efremova, Katie Jaros, Kimya Hoffmann and so many more! #playfronts #videoads #rewardedvideo #immersiveads #roblox #googleadsRoblox Launches Rewarded Video Ads, Partners With Google to Scale Immersive Advertising | RobloxRoblox Launches Rewarded Video Ads, Partners With Google to Scale Immersive Advertising | Roblox
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Esra Bacher shared thisSharing with my network- if you are looking for an opportunity to work with a stellar leader at Assembly, don't miss this one! Wayne Blodwell is one of smartest and slickest operators in the industryEsra Bacher shared this*I'm hiring* I'm obsessed by the new murial that greets guests when they arrive at the Assembly Global NYC office! Company values aren't just pithy nice to haves, they're the most important aspect of any business to align behaviors. I'm now in week 6 and there hasn't been a day gone by where someone hasn't mentioned one of our three values in a meeting. They are truly lived every day. If you like to show up, make change and win well then I have an open role (Head of Supply) in my global team to lead our approach to programmatic supply. We are building the best programmatic product in the world and partnering closely with publishers & SSPs (across all programmatically enabled media) to create value & execute in a modernised way is a massive part of delivering on that. The role is based in New York - if you or someone you know could be interested drop me a message and I can share more details.
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Esra Bacher reacted on thisEsra Bacher reacted on thisCounting down to POSSIBLE in Miami in just a few weeks 🌴✨ I’ll be there with the dream team from SeenThis—Thomas Houge, John Osborn, Ben Riley—ready to make some noise. If you are going, let's meet up!! Looking forward to a very productive event.
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Esra Bacher reacted on thisEsra Bacher reacted on thisJust got back from Vail and it’s hard to put into words how special this trip was. From a few days of focused quarterly planning with our exec team, aligning on where we’re going and how we’re going to get there, to some unforgettable time with publishers and partners, it was the perfect balance of strategy and connection. There’s something different about getting out of the day-to-day and having real, honest conversations. No decks, no noise, just people who care deeply about building great businesses and long-term partnerships. And of course… it wouldn’t be Vail without the the infamous Freestar private chef dinner and happy hour. The kind where conversations carry on a little longer, ideas flow a little easier, and relationships get a whole lot stronger. Grateful for the team, the partners, and the chance to spend time together in a place like that. This is the only industry I know of where competitors are truly friends and the door is open to our events because it's really all about people. Special thanks to Leon G. and The Media Trust for partnering on the events. #PublisherFirst
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Esra Bacher reacted on thisSharing the stage with these legends! SPO hasn't been discussed a great deal lately as AI has taken centre stage, but we reminded ourselves that it is certainly still relevant and important. At Google Ad Manager, we believe providing transparency to agencies, DSPs and brands to build trust is critical to the sustainability of programmatic advertising and funding content creation. In recent years Google Ad Manager has also delivered solutions to help buyers find the users and inventory they are looking for and optimise for outcomes.Esra Bacher reacted on thisSupply Path Optimization in focus at the Brand & AI Safety Summit Asia. As the ecosystem evolves, transparency and efficiency across the programmatic supply chain remain central to how buyers and platforms work together. Perspectives from across brands, agencies, and platforms on how SPO is evolving — and where greater clarity and transparency are still needed. Featuring: Asha Gourinath (Grab) Alex Phillips (Google) Louis Yeo (OMD APAC) Oliver Lau (WPP Media) Sachin Dsouza (Publicis Media)
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Esra Bacher reacted on thisEsra Bacher reacted on thisI’ve recently wrapped up my time with Omnicom PR Group. It was a pleasure working with such talented colleagues, and I continue to be impressed by the breadth of what modern PR organizations deliver — “full service” genuinely means something. So, with a typically British reluctance to self-promote, I’m starting to look at what’s next and would value the support of my network. My experience, in brief: CFO roles across organizations from 300 to 35,000 people — single market to global, $30m to $5bn revenue, within businesses up to $55bn turnover (Advertising, Media, Tech). COO roles in organizations of 5,000–35,000 people — global and functional leadership, operational oversight, and digital capability development. I’m naturally curious, enjoy understanding how teams really operate, and focus on helping create the conditions for their success. My work spans normal CFO, COO responsibilities including restructuring and realignment of teams, consolidations and offshoring, process standardization, quality improvement. Open to full-time and advisory/consulting opportunities. On the latter, some areas that may be relevant are: agency engagement, internal incentive models, agency/media/ad tech contract structures, specialist function delivery within client teams. If something comes to mind, I’d welcome a conversation. Colin
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Esra Bacher reacted on thisEsra Bacher reacted on thisI’m grateful to be featured in MSN’s list of ”Top 10 Leading Men in 2026.” Thank you to MSN and Pressiqa for this recognizition and making this possible. This feature comes at a pivotal time as I put the finishing touches on my upcoming book The Disciplined Executive. The premise of the book is simple: An athlete’s approach to leadership transforms it from a job description into a high-performance discipline of character and capability. Excited to share the book soon! You can read the full MSN feature in the first comment 👇 #MSNLeadingMen #MSN #Pressiqa #TheDisciplinedExecutive #HighPerformance
Experience & Education
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Google
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Licenses & Certifications
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Certificate in Digital Marketing
IDM
Issued -
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Languages
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English
Full professional proficiency
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German
Full professional proficiency
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Turkish
Native or bilingual proficiency
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Spanish
Limited working proficiency
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