Darren Magarro

CMO’s and agencies are so enamored with bottom-funnel targeting tactics that they totally lost the ability to move people effectively—their judgement is out of balance with real needs today. The targeting down funnel ‘disease’ gives marketers a feeling that they aren’t being wasteful but so much is showing they aren’t being effective either. “This ….reveals …a fundamental mismatch. Respondents are applying bottom-of-funnel tactics to what they've identified as top-of-funnel brand building objectives.”

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Why One-Off Ads Fail at the Shore. Single moments don’t align with Shore behavior. People are distracted, relaxed, and moving. One impression rarely sticks. Consistency does. Are you chasing moments or building patterns? Learn more about ‘The Brands That Tell You You’re at the Jersey Shore’: https://lnkd.in/eK-9fJ8f #totalreachmedia #trm #advertising #jerseyshore #jerseyshoreadvertising

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Please read Obvious but not the talk track of the so called ‘modern’ agencies/marketers. It’s time to return to what we know really works and stop looking for the easy way out. Consumers Haven't Lost Attention - Advertisers Just Have To Earn It, Study Says —Creative That Feels Human Still Wins —AI Can Help, But Shouldn’t Write Whole Script —Humor, Nostalgia Beat Celebrity Power —Context Matters More Than Personalization —Attention Is Still Available. It Just Has Standards

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The First Question Every Jersey Shore Advertiser Should Ask Before asking “what should I advertise on,” Shore businesses should ask “how long do I need someone to see my message before they remember it?” Beach environments are relaxed, distracted, and visual. Ads that rely on a quick glance often underperform compared to formats that allow for longer viewing and repetition. That single question changes how you evaluate every advertising option. Read the full Shore strategy guide: https://lnkd.in/eK-9fJ8f

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41% of users say they trust Generative AI more than paid search results. In an AI-first search world, trust has become the new click. That means your content, reviews, and brand authority matter more than ever. At Highway 9, we work with industrial B2B clients to build strategies that help them show up where it counts: in AI search, in AI Overviews, and in front of decision-makers. 👉 Find out how AI is rewriting the rules: https://hubs.ly/Q03M7XlK0 #AI #Search #MarketingStrategy #Highway9 #B2BMarketing

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[NEW EPISODE] Most people hear “marketing” and immediately think “advertising.” On the Turn One Studio, Inc. Podcast, I sat down with John Frame of Walter F. Cameron Advertising, a Long Island agency heading into its 50th year, to break down the difference and what strong agency partnerships actually look like. We talk about why the best starting point is never “we need social” or “we need ads” it’s the real objective: more leads, more awareness, more growth. We also get into AI, creative-led problem solving, and what’s working across industries like automotive, healthcare, and credit unions. Tune in now! https://lnkd.in/esKytQ5r #MarketingStrategy #Advertising #BrandAwareness #SmallBusiness #LongIslandBusiness

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Here's a lesson shared by Mike Womack at NJMEP during our podcast interview: Trade shows should not be a scan and pray exercise. They redesigned their approach so buyers could say yes right at the booth. The goal was not more scans. The goal was more conversions while the energy was high. Here is the simple checklist I took from Mike’s story: ✅ One clear call to action for the whole campaign ✅ An offer that can be accepted on the spot ✅ A sit down area for real buying conversations ✅ A simple price sheet and terms ready to go ✅ A fast decision path who signs and what you need ✅ Follow up still matters, but capture momentum now If you work events, try this at your next show and measure the lift. How do you turn event energy into revenue? -Ryan

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Appreciate the Association of National Advertisers for helping spotlight a model I’ve spent decades building—and protecting. Principal-Based Buying (PBB) isn’t new. It was invented through corporate trade more than 30 years ago as a financial model built on risk, independence, and auditability. When done right, it delivers media value with the checks and balances every brand should want. When misused, it creates confusion and erodes trust. This research confirms what many of us have known: not all PBB is created equal—and it’s important we start drawing clearer distinctions. 👉 https://lnkd.in/gX2jfq-J

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Jon Watts from AdExchanger “There’s this promise in the industry of completely accurate, deterministic data that matches sophisticated and vast advertising targets and attributes onto individuals and households,” Watts said. “This leads marketers to believe that when they buy against a particular target, they’re reaching that target – and, unsurprisingly, the truth is much more complicated than that.” This why Eaglecom talks more about economic media buying approach than precise targeting for nonprofits when it comes to to driving giving demand. https://lnkd.in/ewcJA37t

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🎙️ Nick Stamoulis & the Brick Marketing team joined the American Marketing Association (AMA) Boston podcast to talk data, AI, & building marketing strategies that actually drive revenue. 🔥 From evaluating AI tools to the future of marketing measurement, check out the podcast: https://lnkd.in/e_CeNCtH​​​​​​​​​​​​​​​​ #brickmarketing #amaboston #bostonama #bostonmarketing

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FOR IMMEDIATE RELEASE Ivee and OOH Connect, LLC Announce Strategic Partnership to Expand Premium In-Vehicle Advertising New York, NY — August 4, 2025 Ivee, a leading provider of connected in-vehicle media and experiences, today announced a strategic partnership with OOH Connect to scale national advertising opportunities across Ivee’s rapidly growing rideshare media network. Under this partnership, OOH Connect will serve as the sales representative for Ivee’s in-vehicle media inventory, connecting national brands and agencies with riders through contextually relevant, data-driven campaigns. This collaboration enables scalable, high-impact advertising at moments of high consumer intent—while in transit. “We’re excited to partner with OOH Connect to accelerate the monetization of our platform,” said Alex Giannikoulis, CEO of Ivee. “Their deep expertise in DOOH, corporate strategy and media sales makes them the ideal partner to help us bring premium, in-ride experiences to advertisers at scale.” OOH Connect will integrate Ivee’s rideshare inventory into its broader portfolio, leveraging its market expertise to drive campaign performance and cross-channel visibility. “Ivee is redefining what in-car engagement looks like—blending content, utility, and brand messaging in a way that’s both impactful and brand-safe,” said Hector Gonzalez, Founder and CEO of OOH Connect. “We’re proud to help expand their reach while unlocking new revenue channels and targeting opportunities for advertisers.” The partnership is effective immediately. About Ivee Ivee delivers personalized content and advertising experiences in rideshare vehicles, transforming travel time into immersive engagement. Using real-time data and contextual intelligence, Ivee helps brands connect with passengers at meaningful, high-attention moments. About OOH Connect OOH Connect is a full-service media and technology company specializing in out-of-home and digital out-of-home innovation. With deep experience in corporate strategy, sales, and programmatic infrastructure, OOH Connect empowers media owners and advertisers to unlock value and scale across the OOH ecosystem. Jon Safier, Zack Danielson, Jeff Powers

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Community-first doesn’t mean soft metrics. With the Queens Chamber of Commerce, brands can design activations tied to education, resources, and economic development, while still capturing leads and engagement data that matter. Purpose and performance can coexist. Want an activation that delivers both impact and insight? Let’s design it intentionally.

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As brands and agencies brace for economic volatility, proactive steps are essential for ensuring media investments remain effective. From scenario planning and prioritizing transparency to competitive intelligence, it’s vital to prepare for varying economic conditions. Historical insights show that brands maintaining advertising spending fare better and recover faster. Marketing leaders must keep tone sensitivity in mind as consumers become more deliberate about spending. Adaptation is key. #MarketingStrategy #EconomicUncertainty #Advertising #BrandGrowth #MediaInvestments #Leadership #ScenarioPlanning

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Strategy under pressure (primary gravity page) This week’s Interline signals converged around a specific kind of content: Decision frameworks — especially the kind you read when a competitor is pushing, a market is tightening, or a response needs discipline. This piece pulled repeat entry for a reason: 👉 https://bit.ly/3K080xE #BusinessStrategy #CompetitiveStrategy #AudienceSignals

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