Articles by Corey
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Undertone Hiring!
Undertone Hiring!
We have a great opportunity for a data architect - reach out if you have ideas! https://www.linkedin.
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Corey Ferengul reposted thisCorey Ferengul reposted thisWrapping up Episode 40.... Here's exactly what I'd do first. Find any group with 3 or 4 people doing the same job. Walk in and ask one question: what can we automate? Not "who can we cut." Not "how fast can we deploy AI." Start by understanding what your people are already doing well, then figure out how to get AI doing that same work as well or better. You can't build an AI strategy on top of a team you just gutted. You need the humans first. The map comes before the automation. #AI #Leadership #Automation #AIStrategy #FutureOfWork #BusinessStrategy #ExecutiveLeadership #ArtificialIntelligence
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Corey Ferengul shared thisOn the Aperiam podcast this week, Joe Zawadzki and I talk with Filippo Gramigna, co-CEO of Onetag, to unpack how one of ad tech's most underappreciated infrastructure companies has stayed bootstrapped and profitable for a decade while consistently anticipating market shifts. https://lnkd.in/gtk_A-6E #AdTech #ProgrammaticAdvertising #Curation #OpenInternet #SupplySideStrategy #DigitalAdvertising #OneTag
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Corey Ferengul shared thisA good role has opened up!Corey Ferengul shared thisEmotion has always driven consumer behavior. Measurement finally caught up. Dumbstruck is hiring a Head of Sales. Not to inherit a machine. To build one. https://lnkd.in/g2K-84DK
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Corey Ferengul shared thisExciting to see the idea of bringing an angel investing model to the Phoenix area really grow and take off. Excited to help the group continue to grow!Corey Ferengul shared thisAnnouncing PHX Angels We are thrilled to officially launch PHX Angels, a high-velocity angel investor network built to fuel the next generation of software giants. We are integrating Spark Angels into PHX Angels, we’ve consolidated our capital, mentorship, and reach into a single, unified powerhouse. PHX Angels is a core partner of PHX FWD helping make Phoenix a top software city by 2035. The integration of Spark Angels into PHX Angels marks a powerful consolidation of resources and expertise within the Valley’s tech ecosystem. Aaron Favreau continues to lead the charge as Executive Director of the unified network, ensuring a seamless transition and a high-velocity approach to deal flow. The original Spark Angels co-founders, Jessica Pacheco, Corey Ferengul and Marc Kiven, will remain deeply involved, carrying their wealth of experience into the new group as advisors and Venture Partners. In addition, Clate Mask will join PHX Angels as an Entrepreneur in Residence. This continuity ensures that the foundational mentorship and strategic oversight that defined Spark will now be amplified by the full strength of the PHX FWD community. The Perfect Match: Capital Meets Community PHX Angels is a core partner of PHX FWD—the premier network for software builders in the Phoenix. This isn’t just a partnership; it’s a closed-loop system focused on driving top-tier investment returns for our members while helping software companies win. When you link the Valley’s best software community with a dedicated capital engine, everyone wins: -- Exclusive Deal Flow: Through the PHX FWD programs and Fast FWD Accelerator, our members get a front-row seat to the most promising early-stage companies before the rest of the market even knows they exist. -- Built-in Success Infrastructure: We don’t just write checks and hope. Our portfolio companies are backed by PHX FWD’s top tier programming—from elite masterminds to go-to-market workshops—ensuring they have the roadmap to scale. -- The Power of 1,000+ Builders: We surround every investment with a massive network of local engineers, operators, and advisors who can help solve technical hurdles in real-time. We’re de-risking investments by providing the talent to back them up. Our mission is bold: We are here to help our members achieve outsized returns and make Phoenix a top software city by 2035. This is only the beginning. We are just getting started—we will be rolling out more specific details and deep dives into the PHX Angels model throughout this week. Stay tuned. Are you ready to accelerate the new way of investing in PHX? Time to build.
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Corey Ferengul shared thisOn the latest episode of The Aperiam Podcast, we sit down with Jake Vachal of The Raine Group to talk about the M&A landscape in ad tech and what founders need to understand right now. The regulatory environment has shifted, PE firms are hungry for liquidity, and AI just compressed a two-to-three-year market cycle into three months. If you're building a company and thinking about your next move, the window of what's possible is changing fast. Jake's take: companies are bought, not sold. If you don't already have a champion inside a strategic, your process is starting from behind. Worth a listen for any founder or operator in the space. https://lnkd.in/gB_36ccy #AdTech #MergersAndAcquisitions #StartupStrategy #PrivateEquity #DigitalAdvertising #AperiamPodcast #Founders #GrowthMarketing #MediaTech
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Corey Ferengul shared thisI was excited to have Ann Perry on Momentum Mode. She has a wealth of experience in M&A and there is so much to learn!Corey Ferengul shared thisWrapping up Episode 38 of Momentum Mode 🎙️ One of the most surprising realities in M&A: sometimes companies actually pay someone to take a business off their hands. Ann Perry breaks down why that happens. When liabilities, operational costs, or long-term obligations outweigh the value of a business, shutting it down can actually cost more than selling it, even if that means paying the buyer to take it. It’s a fascinating look into the side of deals most people never see. Trust us, you’re not going to want to miss this one. #Podcast #BusinessStrategy #ProfessionalGrowth #ResearchDriven #Leadership
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Corey Ferengul shared thisGEO - or Generative Engine Optimization - is one of the newest buzzwords and we dig into it. In the latest Aperiam Podcast we talk with Todd Sawicki, founder and CEO of Gumshoe.ai, to explore one of the most consequential and least understood shifts in marketing today: how AI search is changing the way brands are discovered, recommended, and perceived. In the episode we: - Break down why the concept of "ranking" is obsolete in an LLM world. - Discuss what it actually means for an AI to have brand preferences. - Explain why the brands that win will be the ones that treat AI like a digital sales rep they need to train. We also dig into why growth marketers — not search teams — are the ones best positioned to capitalize on this. Gumshoe surfaces what AI really thinks about your brand in 20 minutes. Join us! https://lnkd.in/g7ZnG2H5 #AdTech #GEO #StartupStrategy #search #SEO #DigitalAdvertising #AperiamPodcast #Founders #GrowthMarketing #MediaTech
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Corey Ferengul reposted thisCorey Ferengul reposted this🎙 Wrapping up our latest episode with Anthony Knierim! Anthony shares how taking initiative and digging deep, like analyzing a multi-billion dollar payroll provider’s strategy over five years, can set you apart in high-stakes deals. It’s all about understanding the business, positioning your value, and going beyond the surface. If you want to see what relentless research and strategic thinking look like in action, this clip and podcast are a must-watch. 🚀 #Podcast #BusinessStrategy #ProfessionalGrowth #ResearchDriven #Leadership
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Corey Ferengul posted thisGet to know Raghu Kodige, CEO of Anoki AI on the latest episode of the Aperiam podcast. We talk CTV and what's needed to trigger even more growth. CTV is no longer just a distribution pipe. It's becoming an intelligence layer, and the brands that figure that out first are going to have a serious competitive advantage. Link below or where ever you get Podcasts #CTV #StreamingTV #ContextualTargeting #ConnectedTV #AdTech #MarketingStrategy #AperiamPodcast #BrandSafety #AIMarketing
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Corey Ferengul liked thisCorey Ferengul liked thisToday on Open Market, Viant Technology co-founders Tim Vanderhook and Chris Vanderhook join Eric Franchi and me to break down the SaaSpocalypse. SaaS stocks are getting hit. The narrative is: If companies can vibe-code their own tools, why pay for expensive enterprise software? But adtech isn’t SaaS in the traditional sense. In the episode, we break down: + What’s driving the SaaSpocalypse narrative + Whether adtech is exposed to the same risks as SaaS + How investors should think about adtech vs. SaaS right now + What entrepreneurs need to do to drive AI innovation instead of being disrupted by it. Listen on Spotify, Apple, or wherever you get your pods.
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Corey Ferengul liked thisCorey Ferengul liked thisI got to Guest Lecture for Chris McGowan's PE Lab Class all about the evolution of PE Ops over the years on Monday night this week. It was a total joy to get to share my perspective! I ended my talk by sharing 6 things I've learned from being on the ops side for nearly 6 years. Here's what I said: 1. People who haven’t worked at or closely with a PE firm prior to taking an ops role take *AT LEAST* a year to learn the political ropes, and some never do. It's a really tough role to navigate/influence across in the lower middle market, and people don't give that enough credit. 2. Talent *needs to* live at the company, not be transient. This is the most critical way to add value and the best ROI, in my opinion. You can't just plug a hole at a portfolio company by doing the work for them; that muscle needs to live in great people who work at the company itself. 3. You can’t force a metrics mindset on someone. If you want to build KPIs that mean something, start together with a blank page. 4. Even if you are a "functional expert", you shouldn't box yourself into just that category alone when it comes to adding value. Learn how to be effective and add value outside of your "box". 5. You may be a lone wolf, but you are not alone. There are more people in these weird little PE Ops roles than ever before and there is enough pie for everyone to share - building and leaning on a community >>> having a scarcity mindset and going it alone. 6. Sometimes you need to create your own luck. If you want to do something, stop waiting for other people to start. You can figure it out.
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Corey Ferengul liked thisCorey Ferengul liked thisLooking forward to meeting you all in sunny Miami and to talk about the huge benefits, efficiencies and savings with Autonomous Advertising, Content Orchestration and everything Agentic AI! Link to schedule a meeting: https://lnkd.in/eQiBCFf3
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Corey Ferengul liked thisCorey Ferengul liked thisI'm excited to see our customers and partners this week at the ANA Media Conference in Nashville. If you're there, let's sync! Association of National Advertisers
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Corey Ferengul liked thisCorey Ferengul liked thisVery excited to share one of the most important roles we'll be hiring into the U.S. DoubleVerify team this year. As the market continues to evolve at a frenetic pace, Agencies continue to play a critically important role and we're committed to both partner and innovate on this journey together!
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Corey Ferengul liked thisCorey Ferengul liked thisExcited to share that I’m joining Sharp Pen Media as an advisor. I’m doing this because I believe in what they’re building, and they believe I can help. I bring operating experience as a founder, investor perspective across 80+ adtech companies, and industry visibility I’ve built along the way. That’s a natural fit for what Sharp Pen needs to grow to the next level. When Joe and I started Open Market, I introduced him to companies like tvScientific, Scope3, and Viant. I saw firsthand how Sharp Pen thinks about communications, and the results they drove. One conviction I have: in an AI-accelerated world, marketing and distribution are the new strategic advantages. Product differentiation compresses fast. The companies that break out will own their narrative. Joe and the team help make that happen, fast. If you’re an adtech founder or exec looking to build your voice, happy to make an introduction. And if you’re interested in joining the team: they’re hiring.
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Corey Ferengul liked thisCorey Ferengul liked thisWe're heading to POSSIBLE! ☕️🚀🌴 The Newton Research team will be there hosting breakfast meetings and live demo sessions and we'd love to see you. Join us to: ✅ Explore how Newton is helping teams with unlimited analytics and insights ✅ See an end-to-end agentic media buying demo ✅ Connect over breakfast and great conversation Spots are filling up fast! Book your time with our team via the link in the comments! Who else is attending POSSIBLE? Let us know in the comments, we'd love to connect! 👇
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Corey Ferengul liked thisCorey Ferengul liked thisI'm excited to attend #POSSIBLE2026, the must-attend marketing & technology event of the year. Can't wait for meaningful conversations and bold ideas driving the future of media and marketing intelligence. If you're going, Doug Pollack and I would love to connect with you in Miami. #MeetMeAtPOSSIBLE2026
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Corey Ferengul reacted on thisMy co-founder Keri Denise Richardson just made BizBash’s 40 Under 40 Class of 2026. I am not surprised. Keri has spent her career doing the hard work that most people only see from the outside; Super Bowl activations, ESSENCE Festival, NBA All-Star. The kind of work you feel in the room. The kind you can’t manufacture, and her words about it say everything: “We turn ideas into living art, work that can’t be prompt-engineered.” That is exactly why we started CrowdAxis. Because this industry has operated on instinct and PDFs for too long. What Keri and every great experiential producer has always known to be true deserves to be proven. The handshake should have the same credibility as the click. Building with the best. Congratulations, co-founder. We’re just getting started. #ExperientialMarketing #CrowdAxis #ExperientialPowerIndex #BizBash4040 #FounderLife #WomenInBusinessCorey Ferengul reacted on thisClass of 2026. Grateful as always. I’m honored to be amongst a group of risk takers and forward thinkers, steering the ship for experiential. We turn ideas into living art - work that can’t be prompt-engineered. And now, CrowdAxis is measuring what the industry has felt but never quantified. We’re giving the handshake the same credibility as the click. Thank you always to my support system for pushing me forward. And to my younger self: Bet on yourself sooner. Raise your hand before you feel ready. The path doesn’t have to be linear to lead somewhere meaningful. Thank you, BizBash. We’re just getting started. Read all about it here - https://lnkd.in/eqKkEmAk
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