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With over 24 years of expertise in digital media and advertising, I am a dynamic and…
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Tim Barber shared this⚽ YouTube and FIFA have partnered to make YouTube a preferred platform for the 2026 World Cup, unlocking unprecedented fan access, creator-led storytelling, and new monetisation opportunities for media partners globally 👏 Pixability enables brands to tap into massive fan demand through advanced targeting, AI-driven optimisation, and proven YouTube expertise - Message me to learn more! https://lnkd.in/ezwc34DC
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Tim Barber shared this🎬 The Oscars may still air on TV, but the audience has already moved to YouTube - where Oscars-related content generated 12.4B views in 2025, nearly 650x broadcast viewership!Tim Barber shared thisThe #Oscars are coming up, and they aren’t just a TV moment anymore. From red carpet tidbits to creator commentary and viral celeb clips, YouTube has become THE platform where cultural conversation around Hollywood’s biggest night actually unfolds. And with the Oscars officially and exclusively moving to YouTube in 2029, this shift is only is accelerating. If you’re a brand or advertiser, this raises an important question: Are you planning for YouTube like it’s the new TV yet? If not, here's why you should be 👉 🎥 https://lnkd.in/evVvqXVV YouTube for Business
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Tim Barber shared this📈 ☕ Together with Mediaplus UK, we helped De'Longhi brew up incremental reach and outperform benchmarks on YouTube. See how it came together ⬇️Tim Barber shared thisSmarter reach....with a side of Brad Pitt? We're in! See how we partnered with Mediaplus UK to brew up incremental reach and benchmark-beating success on YouTube for De'Longhi! ☕ 👇 https://lnkd.in/en4epFdi YouTube for Business
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Tim Barber shared this▶️ As more YouTube vendors flood the market, one thing is clear: 83% of UK agency teams say it’s critical their third-party YouTube partner is part of an official YouTube program - like the YouTube Measurement Program Certification isn’t a badge It’s a trust signalTim Barber shared thisThink partner certifications like Google's YouTube Measurement Program (YTMP) don't matter to advertisers? Think again... #YouTubeMeasurement #Certified #YTMP YouTube Advertisers
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Tim Barber shared this☕ “Working with Pixability really helps us move beyond standard targeting; their AI gives us the precision to reach coffee lovers at scale while ensuring our brand was always in exactly the right environment. Given our large TV investment, everything else needs to work as well” : Sally West Performance Marketing Lead, De'Longhi Thanks for the amazing partnership Sally West & the brilliant Mediaplus UK team, Michael Hannan Ruby Hann Samuel Benzie Jack Gill Max Purchase Matt Renshaw Oma Onerhime 👏 https://lnkd.in/eqRCxkJqBrewing Smarter Reach: Pixability Helps De’Longhi Drive Incremental Reach Across YouTube | PixabilityBrewing Smarter Reach: Pixability Helps De’Longhi Drive Incremental Reach Across YouTube | Pixability
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Tim Barber shared this💡 Content takeovers on YouTube empower brands to combine creator-led storytelling with paid amplification to drive credible, native engagement at scale - delivering stronger contextual alignment, higher performance, and measurable lift during high-impact campaign moments!Tim Barber shared thisIn today's digital advertising landscape, integrated storytelling wins. "Content takeovers" are how brands turn YouTube into a performance engine -beyond just ad placements, or one-off creator sponsorships. Read “Content Takeovers, Explained” for everything advertisers need to know 👉 https://lnkd.in/d5KJuTpp #Content #VideoAdvertising #Creators YouTube Advertisers
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Tim Barber reposted thisTim Barber reposted this"Expectation vs. Reality": Media Agency Edition. As we all know, AI-generated content is everywhere nowadays. YouTube is no exception. But what does this mean for advertisers thinking of running campaigns on this content? Check out what our media agency partners had to say on the subject 👇 #AI #YouTube #DigitalAdvertising #Video
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Tim Barber shared this💡 Views are just the start - real YouTube performance is measured by conversion rate, where aligning creative, targeting, context, and user experience turns attention into measurable business impact. #YouTubeAds #DigitalAdvertising #PaidMedia #ConversionRate #PerformanceMarketing #AdTech #YouTubeMarketingTim Barber shared thisIf your campaigns are still optimized for views versus action, this one's for you. YouTube advertising is no longer just about view-chasing. It's about measuring how attention turns into ACTUAL conversions. If you're still looking at views alone, you’re missing the "business" part of video advertising. Our latest guide breaks down what "good" conversion rates actually look like on YouTube. Including info like benchmarks across formats, how to calculate conversion rates, why they matter, and how to improve them 👉 https://lnkd.in/e5-pQ8Y5 #YouTubeMarketing #VideoAds #PerformanceMarketing #DigitalStrategy YouTube Advertisers
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Tim Barber reposted thisTim Barber reposted thisWhen defining performance measurement for a product or a business, most teams start with dashboards. I prefer to start at the other end, with decisions. Before you pick KPIs, write down the decisions leadership actually needs to make each month. As verbs, things like: 💸 What do we fund next quarter? ⛔ What do we stop? ♻️ What do we re-sequence? 😨 Where are we likely to miss delivery? ⚖️ What speed, quality and risk trade-offs are we making? Once those are clear, work backwards to the smallest set of metrics that let you make those calls with confidence. That usually gives you a “metric spine” like: 💅 Delivery confidence and release readiness 🧱 Dependency health 💖 Quality signals (things users feel) 📊 Capacity burn vs plan 📈 Impact and adoption (leading to ARR/Revenue) Every KPI then needs a definition, an owner, a source of truth and a cadence. Otherwise you spend half your time arguing about whose numbers are right! Metrics are not there to remove judgement. They’re there to make judgement better. ——— I’m Jody - a senior ops leader with a product heart, currently looking for my next role and open to chats.
Tim Barber commented on a post
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Wow! Huge congratulations - an incredible achievement! 👏 Your work truly deserves the recognition, and it’s inspiring to see your talent celebrated on such a global stage! Wishing you the very best of luck in the awards! 🤞
Tim Barber commented on a post
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Amazing innings Ben Rooke 👏 Best of luck on your new adventures and thanks for all the help and partnership over the years. Enjoy!
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Tim Barber reacted on thisTim Barber reacted on thisSo excited to share that my images have been shortlisted for the World Food Photography Awards 2026 ✨ I’m incredibly happy and honoured to be part of this, alongside so many talented photographers whose work has inspired me over the years. The level of creativity and talent is truly amazing. Do head over to their website to explore the work of all the incredible photographers from around the world. It honestly feels like a dream come true to have my images selected and recognised among such inspiring work. https://lnkd.in/eS6bza5M
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Tim Barber liked thisLooking forward to discussing TV measurement for the outcomes era with VideoWeekTim Barber liked thisWe’re happy to announce that Liz Duff, Head of Commercial & Operations, Mediaplus UK will be speaking at New Video Frontiers 2026. This two-day conference will bring together senior leaders from across the video and CTV ecosystem to explore the key industry trends, emerging technologies and strategic shifts shaping the future of video and CTV advertising. 15–16 April 2026 Kings Place, London Secure your ticket here: https://lnkd.in/eTXFgcR #NVF2026 #NewVideoFrontiers #Video #CTV #Advertising
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Tim Barber reacted on thisTim Barber reacted on thisA drink photographed well should make you want to reach through the screen and pick it up. One of my favourite things to shoot.
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Tim Barber liked thisTim Barber liked this🚨 Last call NYC 🚨 Tomorrow leaders from Google, Pixability, Good Apple dentsu, Creator Vision, USIM, and Mediaplus Group will unpack what it means for brands to win on YouTube through a 360 approach. Excited to see this incredible lineup: Andres D. Gary Hoffman Hyun L. Leah Malone Kevin Weigand David George Jasmine Presson Jamie Gutfreund Melissa Sierra Matthew Duffy We’ll be diving into: ▶️ YouTube TV & big screen strategies ▶️ Shorts + full-funnel impact ▶️ Creator solutions & where the ecosystem is headed 📍 Google NYC (St. John’s Terminal) 🗓️ Tomorrow Spots are limited, so request yours today! 👉 https://lnkd.in/e7TZbGJj
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Tim Barber reacted on thisTim Barber reacted on thisMost “high performance” advice feels like it was written by someone with no kids and a lot of free time. So I thought I'd share what I’ve figured out between school runs, work, and trying not to fall asleep at 9pm it's also worth saying, I didn’t think about any of this when I was younger. Because you don’t need to, life gives you structure through exams, promotions, pay rises and other milestones. You always know if you’re “doing well”. But then one day that disappears and you realise it’s on you to set the standard. And for me, that’s become a bit more internal: How do I get the best out of myself consistently? There's 3 parts to this for me, and I try to anchor each one in: why am I actually doing this? 1. Fitness Why: I want to be the dad who says yes. Yes to football training in the garden. Yes to snowboarding. Yes to random physical challenges/adventures that come up. So I mix strength and cardio, train early and I try to train hard. 5-6am, 5 days a week. And this isn't because I love mornings... it's just because it’s the only time no one needs anything from me. I got into Hyrox this past year which has been great and I highly recommend, it gives you structure and something to train hard for. And I also bought an ice bath with a chiller unit. I can't lie it’s mostly horrible, but you find pleasure in the pain! But I keep getting in because its a micro achievement every day. 2. Nutrition Why: because training hard and eating badly is just wasted effort. I’ve tried to out-train a bad diet. It doesn't work. So now it’s pretty simple: Creatine. ~50g protein with every meal. Track calories occasionally just to reset portion sizes and snacking. Nothing extreme, but we prep our family meals at the weekend and stick them in the fridge/freezer. Because midweek, when work is busy and the kids are tired, decision-making disappears. 3. Productivity Why: I want to feel on top at work and be present when I’m with my family. So I’ve massively cut down drinking. I even tried going fully sober a few times… but my wife says I become insufferably boring. So now it’s more occasional and less of a “default”. Inbox to zero (or close enough). This sounds simple but is HARD and a great discipline to build. Kids uniforms washed on Friday when they get in from school, which is one of those small things that saves disproportionate stress later that weekend. And I try to get all life admin done on Saturday, so that Sunday is actually a day off. None of this is by any means groundbreaking. It’s just a system that works for me because the small things stack up and I think that’s the game.
Experience & Education
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Pixability
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Google Ads Video Certification
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YouTube Channel Growth
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Honors & Awards
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Member of IAB Video Council
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