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Am the Co-founder and CEO at DataWeave. At DataWeave, we solve hard data problems. We are…
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Karthik Bettadapura reposted thisKarthik Bettadapura reposted thisWho's Liable, Who's Buying, and Who's Hovering: Amazon Loses to Perplexity, Influencers Get Your SP Spend, and Walmart's Drones Hit 150 Stores - Your Weekly Ecommerce Review is ready! I've got some spicy takes this week including why this Perplexity ruling is so fascinating, why I think Influencers getting SP spend is actually a really good thing, and why maybe the WER should have been called the WEAD. Plus more than 20 new podcast episodes with guests from Newell, Danone, Brooklinen, Udora, Sam's Club Connect and many more. Zero fluff, high quality stuff. Let's go!! 👇 🧠 And let's give it up for ChatGPT for this week's headline image! This is the first time it's given me photo-realistic imagery rather than just cartoons. So cool!Who's Liable, Who's Buying, and Who's Hovering: Amazon Loses to Perplexity, Influencers Get Your SP Spend, and Walmart's Drones Hit 150 StoresWho's Liable, Who's Buying, and Who's Hovering: Amazon Loses to Perplexity, Influencers Get Your SP Spend, and Walmart's Drones Hit 150 Stores
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Karthik Bettadapura shared thisHad a great time kicking off The Executive Briefing series with Don “eCommerce” Brett on The CPG View. We covered a lot of ground: from how brands and retailers should think about commerce data and competitive volatility, to separating signal from noise, closing the loop between measurement and action, and what it really takes to build AI-driven decisioning in commerce. One theme kept coming back: the models get a lot of the attention, but the durable advantage comes from the data foundation underneath them. If the data isn’t reliable, harmonized and grounded in the right context, AI can simply give you faster, more confident wrong answers. A big thank you to Don for the opportunity, and for a thoughtful conversation on where commerce intelligence is headed. Looking forward to continuing the series. Check out our conversation here:Karthik Bettadapura shared this🚀 Out Now: Commerce Intelligence & AI: Turning Data Into Competitive Advantage on The CPG View, featuring Karthik Bettadapura, Co-Founder & CEO of DataWeave. As commerce grows more complex, the companies that win won't be the ones with the most data—they'll be the ones that turn it into smarter decisions. In this episode, Karthik shares why visibility alone isn't enough, how AI is transforming commerce intelligence and what leading brands are doing to stay ahead. If you're looking to build a stronger competitive advantage in today's rapidly changing commerce landscape, you won't want to miss this episode. 🎧🔥 Catch us on Apple, Spotify, Google, YouTube, and more! 📲🔗 https://lnkd.in/eFXdeTUc We're honored to launch this series alongside an outstanding Founding Council: • John LeBaron, Pattern • Sherry Smith, Criteo • Melissa Burdick, Pacvue • Glory Linsley, DoorDash • Bryan Gildenberg, Confluence Commerce • Kim Cox, NielsenIQ • Simon Angove, Syndigo • Karthik Bettadapura, DataWeave • Jehan Hamedi, Vizit #TheExecutiveBriefing #TheCPGView #ecommerce #digital #omnichannel #strategy #leadership #retailecommerceclub #cpg #retailmedia #AI #marketplaces #ceo #cro #cmo #cdo
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Karthik Bettadapura shared thisThe Digital Shelf Institute's Digital Shelf Summit is next week, and I’m looking forward to being in Atlanta with leaders who are grappling with the question I hear most often right now: We can see what’s happening on the shelf. We can’t prove what it’s worth. Content scores are improving. Share of search is climbing. Availability is recovering. But when the Monday meeting asks “how much revenue did any of that actually produce?", most teams still don’t have a confident answer. The gap isn’t data. Brands have more shelf data than ever. The gap is translation - connecting what changed on the shelf to what it was worth in dollars, fast enough to act on it this week, not next quarter. The conversations I’m most looking forward to at the Summit are around exactly this. How do brands move from tracking shelf KPIs to proving shelf ROI? How do you turn availability, content, search, pricing, and media into a revenue conversation that Finance actually trusts? That’s the problem we’re working on at DataWeave, and I’d love to compare notes with anyone thinking about it. If you’ll be at Digital Shelf Summit, DM me or book time here: https://hubs.li/Q04d_tc40 See you in Atlanta. #DSS2026
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Karthik Bettadapura shared thisAI shopping is clearly where commerce is heading. But getting from recommendation to transaction is a much harder leap than many expected. Recent developments and media coverage make that increasingly clear. The issue is not just whether AI can help people discover products. It’s whether it can act on product data with enough accuracy and consistency to make commerce work reliably. That’s where things get difficult. Product data across the retail ecosystem is still fragmented, inconsistent, and highly dynamic. Prices change. Availability shifts. Attributes are incomplete. Taxonomies vary. And once an AI system moves from suggesting to acting, those gaps stop being minor issues and start becoming failure points. In my view, this is the real bottleneck to scaling agentic commerce. The next phase of AI commerce will not be won by model intelligence alone. It will depend on the ability to transform messy retail signals into structured, comparable, decision-ready product truth at scale. In this article, I’ve shared a deeper perspective on why this normalization layer matters, and why it may be the most important infrastructure challenge in AI commerce right now. https://hubs.li/Q048hQM90AI Shopping Can’t Scale Until Product Data Stops Being a MessAI Shopping Can’t Scale Until Product Data Stops Being a Mess
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Karthik Bettadapura shared thisHeading to Shoptalk Spring 2026, March 24-26. Always a great time to connect with retailers and brands rethinking how they stay competitive. We're bringing some exciting new AI-powered capabilities around digital shelf impact modeling. Come find Team DataWeave at Booth #3519, Mandalay Bay. DM me if you'd like to set up time to connect.
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Karthik Bettadapura reposted thisKarthik Bettadapura reposted this☕ Our third #GCC breakfast roundtable in Bengaluru brought together GCC leaders for a morning of sharp, honest conversation on what it takes to build an AI-ready digital shelf. The discussions ranged from designing scalable data foundations to rethinking impact modeling through AI. One thread that really got the room going: how agentic systems are redefining product discovery and purchase journeys - and why large enterprises are challenged with aligning data, teams, and decision rights to make these systems truly actionable at scale. It was our pleasure to host a panel discussion on Enterprise AI in Commerce: Moving from Exploration to Enterprise Readiness, featuring Anand Tripathi, Nitin Srivastava, and Ranan Bhattacharya. Thank you to everyone who joined and made this such a rich morning of ideas: Sneha Undale, Vishal Nagpal, Rahul Kumbhat, Sudhakara Narasegowda CAITL™, Shamally Chopra, Raji R Nair, Amrutash Nanda, Shiksha Surana, Vindhya Arora, Animesh Kumar Companies represented: 7-Eleven, Best Buy™ India, Diageo, Dr. Martens plc, J C Pennys, Shell, Target, Unilever, Hy-Vee India From Team DataWeave: Karthik Bettadapura | S. Krishnan "Krish" Thyagarajan | Sanket Patil | Edward Salas | Prashant Dixit | Shailendra Nagarajan | Aditi Mahamrik
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Karthik Bettadapura shared thisJust wrapped up #NRF2026. A few reflections that continue to stand out: → AI is everywhere, but clarity is not. Nearly every conversation referenced AI, yet there’s still limited alignment between vendors and retailers on where AI truly adds value. Too often, basic automation is being positioned as AI, which only adds to the noise. → The fundamentals haven’t changed. Retail success still comes down to delivering a great customer experience, offering value at the right price, and presenting a relevant, compelling assortment. What has changed is how efficiently these fundamentals can be executed with AI as an enabler, not the strategy itself. → Data remains the biggest constraint. Poor-quality, unreliable, and inconsistent data continues to hold organizations back. In many ways, this challenge has intensified as pressure mounts to show quick wins with AI. Without strong data foundations, progress remains limited. → Nothing replaces face time. The depth of learning and relationship-building that happens over three days with retailers, brands, and ecosystem leaders at NRF far exceeds what’s possible through weeks of digital interactions. → People and culture matter deeply. Spending time with the DataWeave team was a highlight. Their energy, thoughtfulness, and engagement elevate every customer conversation and make the work we do together even more meaningful. Grateful for the conversations, the perspectives shared, and the opportunity to keep learning.
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Karthik Bettadapura commented on a post
1w
Thanks for sharing this, Danny Silverman!
Karthik Bettadapura commented on a post
1mo
Don “eCommerce” Brett, this maps to what we see in the data daily. The same retail media campaign can swing 2-3x on shelf conditions alone: availability, price position, optimal content at the moment of impression. Media performance and shelf health have merged into a single problem, and most org charts are still catching up. If retail media is becoming a connective layer of commerce, digital shelf data and performance is its nervous system.
Karthik Bettadapura commented on a post
2mo
Hey Sucheth, 12 years is a long time and you have given it your all. You didn’t just work at DataWeave, but helped build it to what it is today. It’s been a privilege to watch you grow. Thanks for everything you have put in. All the very best for your future endeavors. Stay close!
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Karthik Bettadapura liked thisKarthik Bettadapura liked thisWho's Liable, Who's Buying, and Who's Hovering: Amazon Loses to Perplexity, Influencers Get Your SP Spend, and Walmart's Drones Hit 150 Stores - Your Weekly Ecommerce Review is ready! I've got some spicy takes this week including why this Perplexity ruling is so fascinating, why I think Influencers getting SP spend is actually a really good thing, and why maybe the WER should have been called the WEAD. Plus more than 20 new podcast episodes with guests from Newell, Danone, Brooklinen, Udora, Sam's Club Connect and many more. Zero fluff, high quality stuff. Let's go!! 👇 🧠 And let's give it up for ChatGPT for this week's headline image! This is the first time it's given me photo-realistic imagery rather than just cartoons. So cool!Who's Liable, Who's Buying, and Who's Hovering: Amazon Loses to Perplexity, Influencers Get Your SP Spend, and Walmart's Drones Hit 150 StoresWho's Liable, Who's Buying, and Who's Hovering: Amazon Loses to Perplexity, Influencers Get Your SP Spend, and Walmart's Drones Hit 150 Stores
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Karthik Bettadapura liked thisKarthik Bettadapura liked this🚀 Out Now: Commerce Intelligence & AI: Turning Data Into Competitive Advantage on The CPG View, featuring Karthik Bettadapura, Co-Founder & CEO of DataWeave. As commerce grows more complex, the companies that win won't be the ones with the most data—they'll be the ones that turn it into smarter decisions. In this episode, Karthik shares why visibility alone isn't enough, how AI is transforming commerce intelligence and what leading brands are doing to stay ahead. If you're looking to build a stronger competitive advantage in today's rapidly changing commerce landscape, you won't want to miss this episode. 🎧🔥 Catch us on Apple, Spotify, Google, YouTube, and more! 📲🔗 https://lnkd.in/eFXdeTUc We're honored to launch this series alongside an outstanding Founding Council: • John LeBaron, Pattern • Sherry Smith, Criteo • Melissa Burdick, Pacvue • Glory Linsley, DoorDash • Bryan Gildenberg, Confluence Commerce • Kim Cox, NielsenIQ • Simon Angove, Syndigo • Karthik Bettadapura, DataWeave • Jehan Hamedi, Vizit #TheExecutiveBriefing #TheCPGView #ecommerce #digital #omnichannel #strategy #leadership #retailecommerceclub #cpg #retailmedia #AI #marketplaces #ceo #cro #cmo #cdo
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Karthik Bettadapura liked thisKarthik Bettadapura liked thisReally excited to share my first Executive Briefing on the The CPG View ! Did you know the average $100M brand loses about $231,000 in sales every single week? And here's the kicker: it's not because a competitor has a better product or a lower price. They're losing because of their content. I call it trapped revenue, and most leaders don't know it's on their P&L. I joined Don “eCommerce” Brett in an executive conversation on why visual content has quietly become the most important performance variable on the digital shelf, and why the brands treating it as a creative deliverable are about to get left behind. What every commerce leader needs to hear: → 93% of purchase decisions come down to what a shopper sees → Every dollar in AI search and retail media is wasted if your PDP can't close → Your shopper is the one person never invited to the content review → "We can make 100 images by Friday" isn't an advantage anymore → In 2026, unmeasured content is lost revenue Curious how other leaders are thinking about this. Link to the podcast is in the comments below. Tune in for the other great leaders on the Executive Briefing series too. Lots more coming soon! John LeBaron Sherry Smith Melissa Burdick Glory Linsley Bryan Gildenberg Kim Cox Simon Angove Karthik Bettadapura P.S. big thanks to Don for using a photo where I still have brown hair! 🤣
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Karthik Bettadapura liked thisKarthik Bettadapura liked thisRetail media has a bit of a job description problem. Not because it's getting smaller, it isn't. Rather, because it's quietly becoming much bigger than most organizations were designed for. A retail media campaign no longer succeeds on media execution alone. Product content, data quality, measurement, inventory, pricing, and AI all influence the outcome. That's changing what retail media leaders need to own and who they need to work with. Several industry leaders are featured in this week's newsletter, which further accentuates the point -- this is about multiple disciplines coming together as retail media moves in it's grown up phase. The newsletter poses an interesting question for us: Has retail media outgrown its original job description? That's what I explore in this week's edition of The Retail Media View, including why I believe retail media is evolving from a marketing channel into one of the connective layers of modern commerce. I'd love to hear how your organization is thinking about it. Maybe we will do a webinar open to anyone who would like to join, with select members of The Executive Briefing's Founding Council. What do you think? • John LeBaron, Pattern • Sherry Smith, Criteo • Melissa Burdick, Pacvue • Glory Linsley, DoorDash • Bryan Gildenberg, Confluence Commerce • Kim Cox, NielsenIQ • Simon Angove, Syndigo • Karthik Bettadapura, DataWeave • Jehan Hamedi, Vizit Check out the newsletter below. 👇 Have a great week! #RetailMedia #CommerceMedia #CPG #eCommerce #Commerce #AI
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