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Atlanta, Georgia, United States
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Articles by Don “eCommerce”
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Top 10 most aggressive brands in Retail Media
Top 10 most aggressive brands in Retail Media
Built for the doers. Not the talkers (iykyk 👏).
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8 Comments -
AI isn’t optimizing Retail Media. In many ways, it’s ReWrItiNg it.Mar 23, 2026
AI isn’t optimizing Retail Media. In many ways, it’s ReWrItiNg it.
Retail media didn’t become important because it was new, although not incredibly new at this point (just take a look at…
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10 Comments -
More Entertaining Than a Coldplay Concert. Retail Media’s Next Era Is Here.Mar 15, 2026
More Entertaining Than a Coldplay Concert. Retail Media’s Next Era Is Here.
Retail media has grown quickly. And it’s continuing to outgrow last year’s clothes 😂.
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Retail Media Is Expanding Beyond Performance -- do you understand the new rules (yes..you CPG exec reading this 👁️)?Mar 8, 2026
Retail Media Is Expanding Beyond Performance -- do you understand the new rules (yes..you CPG exec reading this 👁️)?
Something interesting is happening in retail media right now. For years, it lived mostly at the bottom of the funnel.
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If AI Agents control discovery… what happens to Retail Media?Mar 1, 2026
If AI Agents control discovery… what happens to Retail Media?
Last week, we asked: "Is Retail Media eating Trade Marketing?" -- no really..
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Is Retail Media eating Trade Marketing?Feb 23, 2026
Is Retail Media eating Trade Marketing?
Retail Media isn’t new money, but it is ReWiRiNg the P&L. Retail media did not become powerful because marketers…
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6 Comments -
Retail media is having "a moment", but... it’s not the one many expected.Feb 2, 2026
Retail media is having "a moment", but... it’s not the one many expected.
Budgets are growing and consumer acceptance is rising. However, brands are quietly pulling back on how many retail…
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As Retail Grows Up, the Gap is Getting LoudJan 26, 2026
As Retail Grows Up, the Gap is Getting Loud
Retail didn’t hit an innovation ceiling, but it did (and is currently) hitting an operating one (cough/cough -- need…
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6 Comments -
The Measurement Problem Every Large CPG Is Now Forced to Solve.Jan 19, 2026
The Measurement Problem Every Large CPG Is Now Forced to Solve.
The Retail Media View This Week. Retail Media Measurement Is Now a Brand Operating Decision Retail media isn’t broken.
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No data - No dollars. The New Reality of Retail MediaJan 12, 2026
No data - No dollars. The New Reality of Retail Media
If we want to go fast, we go alone. If we want to go far, we go together.
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9 Comments
Activity
44K followers
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Don “eCommerce” Brett shared thiseCommerce is growing again, but not the way most people think. The Big Question: Is your brand actually growing… or just riding market tailwinds? By the Numbers: 🔥 $404B → Global eCommerce revenue (March 2026) 🔥 +13.3% → YoY growth (March 2026 vs. 2025) 🔥 +16.8% → China growth (fastest major market) 🔥 +13.0% → Fashion growth 🔥 +16.3% → Care products growth 🔥 2.7% → Conversion rate 🔥 $151 → Average order value Why It Matters: 1️⃣ Growth is back…but it’s concentrated, not broad-based 2️⃣ Essentials and repeat categories are outperforming discretionary 3️⃣ Marketplaces continue to take share, consolidating control of demand This is a shift from “everything grows” to “the right things grow.” This changes how you operate. What I Would Do If I Were a Brand Leader: → Get precise on where growth is actually coming from, by geography, category, and channel → Reallocate investment toward what is already working, not what you hope will work → Pressure test your marketplace strategy. That’s where demand is consolidating → Use Pattern® to identify where growth is real vs. assumed, and execute across marketplaces, retailers, and regions Final Thought: The market didn’t stop growing. It just stopped covering up weak execution (read this part again 😉). Source: ECDB #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin
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Don “eCommerce” Brett shared this“Everyone is growing… except the market?” The Big Question: If leaders are outperforming, new channels are scaling, and DTC is accelerating… why is total US eCommerce growth slowing to just 5%? By the Numbers: 🔥 42% – Peak growth in 2020 (pandemic spike) 🔥 ~15% – Typical growth rate for the decade pre-2020 🔥 17% – 2021 normalization still above trend 🔥 9% – 2023 growth 🔥 7% – 2024 growth 🔥 5% – 2025 growth (lowest since 2008) What’s Actually Happening: 1️⃣ Share shift > market growth Amazon, Walmart, and scaled players are taking share. That creates winners without expanding the total pie. 2️⃣ New channels are fragmenting demand TikTok Shop, Whatnot, Temu, Shein. Growth is real, but it’s redistributed, not purely incremental. 3️⃣ DTC ≠ total market proxy Shopify merchants growing 20–30% tells you independents are scaling, not that the whole system is accelerating. 4️⃣ Post-COVID normalization is real 2020 pulled forward multiple years of demand. What we’re seeing now is a reversion to a more mature curve. 5️⃣ Growth rates are slowing, but eCommerce penetration continues to rise. This is more about maturity, not decline. Why It Matters: 1️⃣ Growth is no longer given tailwind. 2️⃣ Share gains matter more than category expansion 3️⃣ Efficiency, not just scale, is becoming the scoreboard (CAC, contribution margin, EBITDA) What I Would Do If I Were a CPG or Retail Exec: → Reframe growth targets around share capture, not market lift → Double down on conversion, pricing, and availability → Treat marketplaces, retail media, and DTC as one system, not silos → Invest in channels where demand is shifting, not where it used to be → Use Pattern® (eCommerce accelerator) to pressure-test where growth is real vs. assumed, and execute across marketplaces, retail media, and global expansion Final Thought: The market didn’t stop growing.... it just stopped covering up weak execution (read this part again 😉). Ways to Reach Us: Pattern® (eCommerce accelerator) The CPG View (podcast) The Retail eCommerce Club (community) The Retail Media View (newsletter) Subscribe to The Retail Media View 👇🏼 https://lnkd.in/etsfcm-S Source: U.S. Census Bureau, Juozas Kaziukėnas #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin
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Don “eCommerce” Brett shared thisMost teams track ROAS (a piece), but the best operators track ROIC (the whole).. The Big Question: Do you know which levers actually drive your P&L… or are you optimizing “hunches”? Great visual by the team at McKinsey & Company (Christoph Schmitz). By the Numbers: 🔥 2 core drivers → Margin + Invested Capital 🔥 3 revenue levers → Customer mix, sales productivity, pricing power 🔥 3 cost levers → Product, operations, overhead 🔥 4 capital levers → Inventory, AR, AP, fixed assets Why It Matters: 1️⃣ Growth without returns destroys value. Revenue alone is not the scoreboard 2️⃣ Most teams over-focus on top-line and under-manage capital efficiency 3️⃣ The highest-performing operators manage margin and capital with equal intensity Breaking down ROIC forces simplicity: • Margin = Revenue quality minus cost discipline • Invested capital = How much cash is tied up to generate that margin What I Would Do If I Were a Brand or CPG Leader: → Reframe your scorecard. Move from ROAS to ROIC as the north star → Audit customer mix. Not all revenue is created equal → Reduce working capital drag. Inventory and receivables quietly kill returns → Pressure test cost structure. Especially fulfillment and operations → Use Pattern to connect demand, conversion, and operations into one performance system Final Thoughts: 1. Revenue is vanity. 2. ROIC is reality. The best operators don’t just grow, they grow efficiently and in a sustainable and profitable manner. Ways to Reach Us: Pattern® (eCommerce accelerator) The Retail eCommerce Club (community) The CPG View (podcast) The Retail Media View (newsletter) Subscribe to The Retail Media View 👇🏼 https://lnkd.in/etsfcm-S #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin
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Don “eCommerce” Brett shared thisMost companies don’t have an AI problem. They have an operating model problem. Across Deloitte, Boston Consulting Group (BCG), McKinsey & Company, and Anthropic, the signal is rather consistent: “AI is no longer the constraint, but the execution is.” The Big Question: Is your organization actually built to absorb AI, or are you layering it on top of a legacy model? By the Numbers: 🔥 9 → Major AI reports in the last quarter 🔥 4 → Top firms pointing to org design as the bottleneck 🔥 3 → Consistent shifts showing up across every report Why It Matters: 1️⃣ AI is now a redesign conversation This is not about copilots or incremental productivity. It is about rewiring how decisions get made, how teams operate, and where work lives. 2️⃣ The constraint has moved downstream Data quality, governance, security, and decision rights are now the gating factors, not use cases. 3️⃣ The workforce shift is real, but uneven Jobs are not disappearing overnight. Work is being restructured into human + AI systems, slower and more complex than headlines suggest. If you’re shaping an AI strategy, start here: How organizations are changing: • Deloitte – State of AI in the Enterprise https://lnkd.in/ehy_aCnF • BCG – AI Radar 2026 https://lnkd.in/ePxzcau5 • McKinsey & Company – State of Organizations https://lnkd.in/eQFdwPuP Future of work: • Anthropic – Labor market impacts Trust and security: • McKinsey & Company – AI trust model • IBM + Palo Alto Networks – Securing AI How AI is reshaping functions: • BCG – Strategy in an AI-first world • Accenture – Agentic deal • IBM – Agentic commerce What I Would Do If I Were a CEO / CDO Today: → Audit decision-making. Where does AI actually change speed or quality? → Redesign roles around workflows, not functions → Invest in governance early, not after scale → Tie AI initiatives directly to P&L impact, not experimentation → Partner with Pattern® (eCommerce accelerator) to operationalize AI across marketplaces, retail media, and digital shelf execution at scale Final Thought: This is not a technology shift, it is a more holistic system shift. Most companies are still in “add AI” mode, but the winners will be in “rebuild around AI” mode. Where do you actually sit? Ways to Reach Us: Pattern® (eCommerce accelerator) The CPG View (podcast) The Retail eCommerce Club (community) The eFramework (commerce MBA for operators) Subscribe to The Retail Media View (newsletter):👇🏼 https://lnkd.in/etsfcm-S Image: Clare Kitching #ai #strategy #leadership #digital #futureofwork #cdo #ceo #operatingmodel #privateequity #retailecommerceclub
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Don “eCommerce” Brett shared thisRetail media didn’t become a $140B market, it became a "winner-take-most game". The Big Question: If retail media is growing 20%+ a year…why are most brands not gaining share? Spoiler alert -- many are playing the wrong game (yes, I said it). Most teams are optimizing ROAS (wrong move). The best teams are buying the shelf (optimizing organic 1st followed by paid). This week’s Retail Media View breaks it down using new Pentaleap data. Across beauty, electronics, and more: The same pattern shows up. A small group of brands is scaling visibility aggressively. Everyone else is trying to be efficient, but that gap is widening. What’s actually happening: • Impressions are concentrating at the top • Visibility is becoming harder to win late • Efficiency thinking is capping growth • Retail media is behaving like physical shelf space always has (finite, highly competitive and uneven). The shift: Retail media is no longer a performance channel. It’s the front door to conversion and it compounds (easy visual below): Impressions → visibility Visibility → conversion Conversion → rank Rank → more visibility If you’re still treating this like paid media optimization… You’re already behind (don't worry, you can get back in the game 🙏🏼)...reach out if you have any questions. Subscribe to The Retail Media View: https://lnkd.in/e78VpkMY Ways to Reach Us: Pattern® (eCommerce accelerator) The Retail eCommerce Club (community) The CPG View (podcast) The Retail Media View (newsletter) #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowinTop 10 most aggressive brands in Retail MediaTop 10 most aggressive brands in Retail MediaDon “eCommerce” Brett
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Don “eCommerce” Brett shared thisMost brand leaders think they need more tactics, but…… They actually need “better perspective”. The Big Question: When was the last time you stepped outside your own business to see it clearly? By the Numbers: 🔥 2 days → Time spent at Park City EAF 🔥 1 clear outcome → Sharper marketplace + D2C strategy 🔥 Multiple gaps identified → Amazon, fulfillment, and channel mix 🔥 0 sales pitches → Pure operator-to-operator learning Why It Matters: 1️⃣ Most brands operate too close to the problem. Internal bias clouds decision-making 2️⃣ External perspective surfaces blind spots faster than internal iteration 3️⃣ The best operators don’t just execute. They step back, reassess, and refocus Jessica Schneider from Evereden put it simply: • The value wasn’t in tactics • It was in seeing the business differently From Amazon gaps to fulfillment inefficiencies, the biggest unlock came from clarity, not complexity (never about selling…all about solving). What I Would Do If I Were a Brand Leader: → Pressure test your marketplace strategy with an external lens → Audit your channel mix. Amazon, D2C, retail should not operate in silos → Identify 1–2 structural gaps in fulfillment or operations and fix those first → Surround yourself with operators who challenge your thinking, not vendors selling services → Work with Pattern to connect marketplace, retail media, and operations into one system Final Thought: The fastest way to grow is not doing more…it’s seeing better. Ways to Reach Us: Pattern® (eCommerce accelerator) The Retail eCommerce Club (community) The CPG View (podcast) The Retail Media View (newsletter) Subscribe to The Retail Media View 👇🏼 https://lnkd.in/etsfcm-S #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin
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Don “eCommerce” Brett shared thisAmazon is still #1, but the model is shifting. The Big Question: Is Amazon still winning… or are marketplaces like TikTok Shop changing the rules of engagement? By the Numbers: 🔥 69% → Share of GMV held by top 10 marketplaces in 2025 (up from 66%) 🔥 14% → Amazon’s share of global top 100 marketplace GMV (down from 16%) 🔥 14% → Buyer growth CAGR for Amazon challengers vs. 4% for Amazon 🔥 23x → Annual purchases per shopper on challengers vs. 13x on Amazon 🔥 $578 → GMV per buyer for both Amazon and challengers, but challengers growing faster Why It Matters: 1️⃣ The top marketplaces are pulling further ahead and the landscape is moving. 2️⃣ Higher frequency and faster buyer growth show something deeper than price. It’s a bit of behavior change (avg user on TikTok for 2.5 hrs per day). 3️⃣ Many challengers are mobile-native platforms. They’re built for discovery, not just for search. What I Would Do If I Were a Brand Leader: → Diversify beyond Amazon. Not as a hedge, but as a growth play → Build platform-specific strategies. TikTok ≠ Amazon ≠ Temu → Prioritize frequency and engagement, not just conversion → Invest in creator + social commerce infrastructure early → Use Pattern® (eCommerce accelerator) to scale across marketplaces (ie - TikTok, Amazon, Walmart, Coupang, etc.) globally with a unified operating model Final Thought: Amazon won the first era of eCommerce (search, logistics, and scale). The next era is being won on a modified playbook by the likes of TikTok, Amazon and others (engagement, frequency, and discovery). Ways to Reach Us: Pattern® (eCommerce accelerator) The Retail eCommerce Club (community) The CPG View (podcast) The Retail Media View (newsletter) Subscribe to The Retail Media View 👇🏼 https://lnkd.in/etsfcm-S Source: ECDB Link to more about ECDB: 👇🏼 https://lnkd.in/ewPJH_ZG #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin
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Don “eCommerce” Brett shared thisMost brands think social commerce is about content, but it’s not….it’s about conversion and is a part of the broader flyhweel. The Big Question: Are you treating social like a media channel or a revenue engine? By the Numbers: 🔥 88% → Paid advertising drives sales 🔥 87% → Exclusive offers and discounts convert 🔥 82% → User-generated content influences purchase 🔥 81% → Product demos and how-to content drive intent 🔥 80% → Shoppable posts accelerate conversion 🔥 78% → Q&A engagement builds trust 🔥 71% → Influencer partnerships drive outcomes 🔥 63% → Live shopping events close sales Why It Matters: 1️⃣ Social is no longer top-of-funnel only, it is full-funnel commerce 2️⃣ Conversion is driven by proof, urgency, and clarity, not just reach 3️⃣ The brands winning are operationalizing content into transactions What I Would Do If I Were a CPG or Retail Exec: → Treat paid + organic as one system tied to conversion → Turn creators into a scaled content engine, not one-off campaigns → Build always-on offer strategy, not episodic promos → Invest in shoppable infrastructure across TikTok Shop, Amazon, and retail media → Use Pattern® to connect content, marketplace execution, and retail media into one operating model Final Thought: Social commerce is not about going viral. It’s about removing friction between discovery and purchase. Ways to Reach Us: Pattern® (eCommerce accelerator) The CPG View (podcast) The Retail eCommerce Club (community) The Retail Media View (newsletter) Subscribe to The Retail Media View 👇🏼 https://lnkd.in/etsfcm-S #ecommerce #socialcommerce #retailmedia #digital #omnichannel #cpg #marketing #growth #strategy #leadership #retailecommerceclub #playtowin
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Don “eCommerce” Brett shared thisGlobal beauty is growing, but the channel mix is shifting even faster. Great visual by the team at Playbook of Beauty. The Big Question: Are you still allocating budget based on where beauty was sold… or where it’s going? By the Numbers: $583B → Global beauty market by 2027 26% → eCommerce share (up from 20% in 2021) 20% → Specialty retail holding strong 15% → Grocery declining as a beauty destination 13% → Duty free stabilizing post-travel rebound 9% → Pharmacies flattening 8% → Department stores continuing to compress Why It Matters: 1. eCommerce is not just growing, it’s becoming the primary battleground for discovery, conversion, and loyalty 2. Physical retail is fragmenting. Specialty wins, legacy formats lose relevance 3. Channel strategy is no longer distribution. It’s brand positioning, media strategy, and margin structure What I Would Do If I Were a Beauty Brand Leader: • Rebalance investment toward digital-first growth channels, not legacy shelf assumptions • Build a full-funnel eCommerce engine across Amazon, TikTok Shop, and owned DTC • Treat retail media as a core growth lever, not a trade add-on • Double down on specialty retail where brand storytelling and experience matter most • Partner with Pattern® to scale across marketplaces, optimize digital shelf, and connect media to conversion globally Final Thought: Beauty isn’t just shifting channels, it’s shifting control. From retailer-led distribution to brand-led ecosystems built on data, content, and commerce. The brands that win will operate like media companies with a supply chain attached. Ways to Reach Us: Pattern® (global eCommerce accelerator) The CPG View (podcast) The Retail eCommerce Club (community) The eFramework (commerce MBA for operators) Subscribe to The Retail Media View 👇🏼 https://lnkd.in/etsfcm-S #ecommerce #beauty #retailmedia #digital #omnichannel #strategy #cpg #leadership #growth #retailecommerceclub
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Back in Atlanta for an energizing few days at the Total RetailTech Conference! I had the privilege of joining a powerhouse panel "Building High-Impact Teams Through Modern Organizational Design" alongside: Karen Etzkorn CIO, QVC Group Sneha Narahalli, VP, Head of Product & UX, Sephora Jefferson Haddox, CTO, Omni Retail Enterprises Together, we explored how evolving organizational design can unlock performance, foster innovation, and drive cross-functional alignment. One of the most compelling takeaways came from Sneha’s insights into SEPHORA’s “pod” structure—dedicated, cross-functional teams that own the full product lifecycle. This model has driven clarity, accountability, and innovation. At Patagonia, we’ve adopted a similar approach, though we’ve faced challenges when pods are stretched across multiple initiatives. It was a valuable reminder that focus and resource alignment are critical to success. Karen shared her experience building a hybrid centralized/decentralized model across QVC’s global, multi-brand portfolio. Her perspective on balancing storytelling, content, and commerce—especially with the added complexity of live broadcasting—was incredibly relevant to the work we do at Patagonia. Karen also shared that building effectiveness through major change requires time and true connection between teams. Which was a topic Jeff empathized in his discussion about building a strong team centered around trust and genuine connection, especially in fast-paced, high-growth environments. His people-first approach resonated deeply with me, as I’ve seen firsthand how strong culture fuels agility, innovation heathly team dynamics. I shared how my team & I continually refining our processes and team structures to stay nimble in a rapidly evolving digital landscape. There’s no one-size-fits-all framework—what worked previously may not work in the near future. The key is to stay curious, adaptable, and aligned to customer needs. A big thank you to Dr. Janet Sherlock, Founder & CEO of Org.Works, with her wealth of Retail experience for moderating with such thought-provoking questions, and to Total Retail and Women in Retail Leadership Circle for creating a space for meaningful dialogue and connection. If you haven’t attended this event, I highly recommend it. The conversations were intimate, insightful, and incredibly relevant for today’s retail leaders. Total Retail #highimpacteams #Digitalleadership #Patagonia #Agileteam #centersofexcellence
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Melissa Burdick
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Walmart’s Q2 results are drawing mixed headlines, but they show acceleration across the areas that matter most to advertisers. Signals from this quarter: - Ad revenue +31% in the U.S., +46% globally (including Vizio) Walmart’s acquisition of VIZIO is now flowing into results, linking CTV with closed-loop attribution. Brands can plan top-of-funnel video and lower-funnel search in one ecosystem, measured directly against sales. This quarter, the numbers show advertisers clearly leaning in. - Same-day delivery volumes up ~50% Store-fulfilled delivery is up nearly 50%, and one-third of digital orders arrive within three hours. That fulfillment velocity creates new high-intent ad moments (shoppers checking their app for pickup readiness, adjusting baskets, planning quick replenishment orders). Lots of opportunity to align retail media with these moments and influence purchase decisions in real-time. - Global e-commerce +25% YoY E-commerce outside the U.S. grew +22%, while international advertising rose +15% (led by Flipkart). Walmart’s retail media flywheel is scaling internationally – and it's a chance for advertisers to test, learn, and replicate strategies across regions, with Walmart as a unifying partner. - Sam's Club e-commerce +26% Between Walmart, Sam’s Club, and Flipkart, Walmart has built a multi-faceted and international network that reaches diverse shopper segments. More places to activate retail media, more audiences to engage, and more opportunities to coordinate strategies across platforms. I think Q2 underscores the breadth of Walmart’s ecosystem and the pace at which it’s evolving. For advertisers, the challenge lies in tapping into that while staying agile to shopper and market dynamics.
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Jason Goldberg
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Retailer-owned brands have been outpacing national brands for years—and that growth isn’t just a response to today’s economic pressures. What’s often overlooked is how much these products have evolved. Early retailer products, like A&P’s in the 1900s, were generic and low quality. By the 1980s, they were called “private label”—usually just cheaper versions of national brands. But today’s “owned brands” are something else entirely. These are unique, differentiated products that consumers actively prefer. Costco’s Kirkland, Target’s Good & Gather, Walmart’s BetterGoods, and Kroger’s Simple Truth aren’t just matching national brands—they’re beating them. Some have even become so successful they’re sold beyond their parent retailers or in international markets. Gartner recently predicted that by 2029, 50% of sales will be retailer owned brands.
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Tariffs. Margin pressure. Shifting consumer behavior. Retail media isn’t getting easier—but your strategy 𝙘𝙖𝙣 get sharper. As budgets tighten, retail media becomes more critical than ever. That’s why our experts built this quick-hit audit checklist to help you zero in on what matters most right now: ✅ Shift spend to key moments—𝙙𝙤𝙣’𝙩 𝙨𝙚𝙩 𝙖𝙣𝙙 𝙛𝙤𝙧𝙜𝙚𝙩. ✅ 𝙊𝙬𝙣 𝙘𝙖𝙩𝙚𝙜𝙤𝙧𝙮 𝙩𝙚𝙧𝙢𝙨 where shoppers start their search. ✅ Capture 𝙣𝙚𝙬-𝙩𝙤-𝙗𝙧𝙖𝙣𝙙 𝙨𝙖𝙡𝙚𝙨 to drive incrementality. ✅ Tight margins? Use 𝙗𝙞𝙙 𝙖𝙪𝙩𝙤𝙢𝙖𝙩𝙞𝙤𝙣 to keep CPCs down. ✅ 𝙏𝙚𝙨𝙩 𝙋𝘿𝙋𝙨 & 𝙘𝙧𝙚𝙖𝙩𝙞𝙫𝙚 shifts while tracking total sales impact. ✅ 𝘿𝙤𝙣’𝙩 𝙥𝙖𝙣𝙞𝙘—ride out volatility with a steady hand. Use this checklist to stress-test your plan—and shift where it counts. Need backup? Learn more about our retail media services: https://bit.ly/4lMOTsr
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Smitha Dave MBA
Quanta Global • 3K followers
The Ulta–Target breakup says a lot about the future of retail partnerships. After creating more than 600 shop-in-shops together, Ulta and Target will end their partnership in August 2026. On the surface, it’s about sales declines, cluttered stores, and shifting consumer demand. But if you look closer, it reveals something deeper: This was never just a retail partnership—it was a brand identity test. For Ulta, the risks of being tied to Target’s recent struggles outweighed the benefits. With international growth on the horizon and a new digital marketplace under the “Ulta Beauty Unleashed” strategy, Ulta sees more value in independence and data control than in shared shelf space. For Target, the beauty aisle remains critical. But the road ahead looks different. Without Ulta, Target may lean harder into private-label skincare, mass beauty, and affordable wellness crossovers. Beauty becomes less about prestige and more about traffic, affordability, and loyalty plays. The split also mirrors a broader retail reality: collaborations only last if both sides keep evolving. When one brand feels pulled backward, the partnership clock starts ticking. So here’s the real question: --> Are beauty and retail partnerships still the future, or are we entering an era where independence and direct-to-consumer ecosystems win out? --> What do you think ? will Ulta thrive more without Target, or will Target prove it can reimagine beauty on its own? PS: If you’re looking for a sale, it might be the perfect time to check out Ulta. I am 😉
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Karsten Weide
W Media Research • 5K followers
Here are product announcements three and four of the ten announcements @TheTradeDesk''s CEO Jeff Green promised: Number three: @Instacart and The Trade Desk team up for data! CPG brands can now use Instacart’s retail-purchase data to build custom, intent-driven audiences and track ROAS in real time—seamlessly across CTV, display & more. Cool retail media integration. Number four: EDO and The Trade Desk are teaming up to bring predictive mid-funnel CTV outcome data—like brand searches & site visits—into programmatic buys. Brands can now optimize across digital + TV in one platform using outcome-driven signals. The previous announcements: One, the launch of OpenSincera. https://lnkd.in/gCUjPYBt Two, introducing the Deal Desk feature in Kokai. https://lnkd.in/gzzD-Vdq Add to that Kokai's second birthday. https://lnkd.in/gh-A3vbx
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Eric Savitch
EnsembleIQ • 9K followers
The Path to Purchase Institute delves into CVS Media Exchange (CMX)'s collaboration with Reddit, Inc. exploring why the RMN chose to partner with the platform. The partnership aims to assist brands in engaging with shoppers in a meaningful and contextually relevant manner. Parbinder Dhariwal Cyndi Loza check out the story at https://lnkd.in/ePmkZ-FN
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Regaldi.ai
228 followers
Chipotle’s new strategy highlights an emerging economic divide. The brand plans to increase prices but expects little backlash from its core consumer base earning over $100K annually. It’s a telling move that underscores how brands are tailoring strategies for the top end of the K‑shaped economy. 🍴💼 #Chipotle #BusinessStrategy #Economy #Pricing https://lnkd.in/eEawyvDx
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First Insight, Inc.
14K followers
Inaction on tariffs isn’t a neutral decision. It’s a choice that puts trust, loyalty, and competitive edge at risk. Every price point shapes perception—and ignoring tariff pressure could cost more than margin. See how leading retail and CPG executives are staying ahead of external pricing pressure. 🔗 https://bit.ly/3HH6mCP
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Rob Shannon
11K followers
📈 Levi Strauss & Co.’s Earnings Call Highlights the Rise of Intelligent Retail: DTC Growth, Supply Chain Agility & Data-Driven Product Strategy Earlier this week, Levi Strauss & Co. released its Q1 2025 earnings report and a review of the conference call transcript reads like a blueprint for the modern, data-driven organization. Here’s what caught our attention at the Intelligent Enterprise Leaders Alliance 👇 🔍 Direct-to-Consumer (DTC) Intelligence Levi’s is now generating 52% of its revenue from DTC channels, up from 50% last year. But what’s more compelling is how the company has used data to get there: improving product assortment, reducing promotions, increasing AURs, and using advanced content analytics to boost e-commerce conversion and customer satisfaction scores. 📊 Inventory & Supply Chain Optimization In response to global tariffs and geopolitical uncertainty, Levi’s outlined a sophisticated, data-informed supply chain strategy—citing vendor flexibility, agile sourcing from 28 countries, and real-time inventory planning as key strengths. These are the kinds of capabilities Intelligent Enterprises need in a VUCA world. 🧠 Product Fit Analytics & Consumer Insights From launching viral TikTok products to expanding women’s apparel through detailed customer segmentation, Levi’s has turned consumer behavior data into both innovation fuel and margin upside. Its success in winning with younger demographics shows how combining digital signals with cultural relevance can drive long-term value. 💡 What’s the IELA Takeaway? Smart data usage isn't just for SaaS companies. Every organization—regardless of industry—can create competitive advantage by integrating analytics into their go-to-market strategies, operations, and customer experiences. Levi’s story is a reminder that intelligent transformation isn’t theoretical—it’s practical, measurable, and already happening. 👉 Are you making similar moves in your organization? 👉 Which lessons from Levi’s are relevant to your work in data, strategy, or operations? #CustomerAnalytics #IntelligentEnterprise #SupplyChain #DataDrivenRetail #DigitalTransformation #RetailAnalytics #ProcessIntelligence #ContentAnalytics #CSAT #SupplyChainOptimization #ConsumerInsights Michelle Gass Harmit Singh Laurent Vasilescu Dana Telsey Matt Boss Jay Sole #DataDriven
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Yogi
4K followers
📉 As tariffs make their way through the media, CPG brands are feeling the pressure to either raise prices or reduce product size and quality. But both moves risk damaging the consumer’s sense of value—and that’s a fast track to declining loyalty. At Yogi, we analyzed over 1.1M consumer feedback records and found: 🔹 Mentions of price/value concerns in personal care rose 5.2% YoY 🔹 In snacks, those mentions jumped 11.3% 🔹 For electronics, a massive 56.3% spike—even before the latest tariffs hit Real-time feedback is now a strategic asset. The brands that track price-to-value perception early—and respond precisely—will be the ones that retain trust, market share, and relevance. 📰 This analysis was just featured in Consumer Goods Technology. Check out the full piece here: https://lnkd.in/e9pr9atS #CPG #Tariffs #ConsumerInsights #PricingStrategy #YogiInsights #RetailTrends #CGT
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