Bence Gazdag
San Francisco, California, United States
2K followers
500+ connections
2K followers
500+ connections
Activity
2K followers
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Bence Gazdag shared thisthis is what we've been up to! game changer for enterprise! #Rise_of_the_Autonomous_EnterpriseBence Gazdag shared this#Rise_of_the_Autonomous_Enterprise For decades, enterprise systems were built to record what happened. They captured transactions, enforced policy, and stored history. But they never moved work forward on their own. That model is now changing. We are entering a new phase where enterprise systems reason, decide, and act to continuously advance the business. This is the foundation of the autonomous enterprise. At Oracle, this shift is showing up in a new class of software: agentic applications. Instead of workflows waiting on people, agents operate with context, expertise, and clear goals: • Understand process and policy • Reason across signals and constraints • Take action inside the system • Continuously move work forward This is not automation layered on top. It is an architectural shift #Systems_of_Record_to_Systems_of_Outcomes Today, we announced 22 Fusion Agentic Applications at Oracle AI World London. Built natively into Oracle Fusion Applications, these applications use coordinated teams of agents to execute work across finance, HR, supply chain, and customer experience. Examples include: • Workforce Operations to improve scheduling and reduce payroll issues • Design-to-Source to lower supplier costs and cycle time • Cross-Sell Program Workspace to drive expansion revenue • Collections Workspace to accelerate cash flow These applications operate inside the system of record with full context, security, and governance. They don’t just assist. They execute. This is how we solve the last mile of AI. Execution inside real business processes. We are moving from systems that track work to systems that perform it. If you mention #Rise_of_the_Autonomous_Enterprise in the comments, I’ll share the full whitepaper. https://lnkd.in/gvhR7x9N
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Bence Gazdag shared thisThis is a real game changer for B2B Marketing and Sales. The best technology and use of AI for this space I've seen so far! AI analyzes, plans and creates scenarios to optimize targeting and content in minutes that used to take months for human experts. #The_future_of_CX_is_agenticBence Gazdag shared thisCustomer experience is entering a new era. #The_future_of_CX_is_agentic. Today we announced a new set of delivered Oracle AI Agents embedded directly inside Oracle Fusion Cloud CX, helping organizations transform marketing, sales, and service into intelligent, proactive systems that drive growth and strengthen customer relationships. These are not assistants sitting on the side. These are embedded agents operating directly within core CX workflows, continuously analyzing unified data, automating processes, and helping teams act faster with confidence. #built_in_not_bolted_on! This marks a fundamental shift. CX systems are evolving from systems that track interactions to systems that actively help grow customer relationships and lifetime value agentically. Here is what makes these agents powerful: • They operate directly inside Fusion CX workflows with full access to customer, sales, service, and operational context • They automate campaign planning, quote generation, territory analysis, service scheduling, and customer support • They continuously analyze customer signals to identify risks, expansion opportunities, and next best actions • They help organizations scale personalized customer engagement while improving productivity Examples of delivered value include: • Marketing agents that plan programs, analyze audiences, generate campaign content, and optimize targeting • Sales agents that generate quotes, monitor renewals, analyze territories, and guide seller priorities • Service agents that schedule work orders, prepare technicians, resolve customer issues faster, and enable intelligent self-service Most importantly, this platform enables something entirely new: verticalized CX through agent extensibility. Using Oracle AI Agent Studio, customers and partners can build and extend agents tailored to their industry, processes, and customer models. This allows organizations to create differentiated, intelligent CX experiences that reflect how their business actually operates. This is how CX becomes truly intelligent. This is how customer relationships are strengthened continuously. Read the full announcement: https://lnkd.in/g6MEWD_J #Oracle #AI #CustomerExperience #CX #AIagents #FusionApplications #AgenticApplications #Sales #Marketing #ServiceOracle AI Agents Help Marketing, Sales, and Service Leaders Enhance Customer ExperiencesOracle AI Agents Help Marketing, Sales, and Service Leaders Enhance Customer Experiences
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Bence Gazdag reposted thisBence Gazdag reposted thisLast week, Oracle Unity was named a leader Gartner® Magic Quadrant™ for Customer Data Platforms. We are extremely proud of the recognition. The dots have been discussed plenty over the past week... I don't have any hot takes to add. For me, the most interesting part of the MQ is found at the very end, where market trends and direction are recapped. As customers operationalize around AI, agents, and a fundamentally new approach to applications and CX execution... the CDPs' place and purpose in the larger data ecosystem is changing as well. Context is king -- and your CDP should be play a major role (if not THE role) in owning that enterprise customer context. AI has already accelerated expectations for how go-to-market teams should operate. We're quickly moving from CX apps that surface isolated moments of intelligence (a well-timed next step, a next best offer recommendation, a helpful interpretation) to systems of agentic processes that understand your goals, move processes forward and feel more like a team than a tool. This shift requires something fundamentally different from a traditional CDP. It requires a platform that can unify customer, account, and operational data — and make that context immediately usable by humans and AI. As a group, we've worked extremely hard in driving our product, market vision, and execution with our customers forward (as well as our own internal marketing, sales and service teams leveraging Unity at Oracle). A huge thank you to our customers, internal users and partners who have challenged us, shared candid feedback, and pushed us to build a product worthy of recognition. David Hibbs Stephen Streich Matthew Westover Sarah Gaade Bence Gazdag Srishti Sofat Katrina Gosek Adam T. Kayleigh Halko Rick Shimko Graham McInnes Rob Pinkerton Brandon Ray Mandy Tsui Michelle Brusyo Nicole Coté Andy Holmes https://lnkd.in/guH4M5up
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Bence Gazdag reposted thisBence Gazdag reposted thisWe're hiring! I'm excited to announce an open role on my AI COE team for a Fusion Applications AI Agent Adoption Consultant. This role will work directly with customers to design, build, and deploy transformative AI agent solutions within Fusion AI Agent Studio. Looking for someone with a strong consulting background and deep expertise in at least one of the Fusion Cloud product domains (HCM, CX, ERP, and SCM). If you're passionate about AI and want to shape how organizations work in the era of intelligent agents, I encourage you to apply! https://lnkd.in/gjtq6A86
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Bence Gazdag reposted thisBence Gazdag reposted thisIf you are looking for best in class B2B marketers -- look no further than Sarah Gaade and Bence Gazdag. At #OracleAIWorld, How Oracle Marketing Uses AI to Automate Lead Gen and Bring Better Opportunities [THR2839] takes you behind the scenes of how Oracle’s own marketing organization uses AI and automation to: ✅ Unify data across back and front office organizations ✅ Automate lead generation ✅ Deliver sales-ready opportunities faster See what happens when data, automation, and AI actually work together. https://lnkd.in/g9AaZfR7
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Bence Gazdag shared thisAgents like this are digital employees. They don’t just help, they take action. #OracleAI #FusionAI #AIStudioBence Gazdag shared thisAI Agent Studio Inspiration Series Next up: transforming B2B commerce with an end-to-end SmartQuote Navigator agent, built using Oracle Fusion AI Agent Studio. Always Built in, Not Bolted on! Today’s B2B buyers expect a fast, intuitive, self-service experience yet complex product configurations, pricing rules, and manual approvals often slow the process to a crawl. This agent changes that. What it does: - Smart Config Validation Buyers submit custom product needs, and the agent instantly validates configuration feasibility. - Real-Time Pricing + Margin Checks Instantly retrieves pricing via CPQ and validates margin thresholds. - Automated Quote Generation Delivers a CPQ-backed quote within seconds with no human intervention required. - AI-Driven Approvals Compliant quotes auto-approve; edge cases are escalated to managers as needed. - Order Conversion + Sync Seamlessly converts approved quotes into sales orders in Fusion, with real-time updates sent to the buyer’s dashboard. This is a real AI Agent working across Oracle Commerce, CPQ, and Fusion Sales delivering a fully autonomous quote-to-order experience. Built by these Hackathon Champions!: Ramesh Vangala Yashwanth Reddy Vikas Jain This is how AI can elevate customer experience while removing manual bottlenecks from the sales cycle. #OracleAI #FusionAI #CX #AIStudio #AIAgentStudio #SmartQuote #CPQ #QuoteToOrder #GenAI #AIInspiration #CustomerExperience
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Bence Gazdag shared thisBence Gazdag shared this🚀 Kicking Off the AI Agent Studio Inspiration Series Earlier this year, we hosted our first-ever Development Hackathon with one goal: raise the AI IQ of Oracle Development and push the boundaries of what’s possible using Fusion Apps AI Agent Studio. The mission? Build real, agentic workflows that work inside our apps—not prototypes, but functioning AI Agents ready to run in Finance, HR, Supply Chain, and CX. And the response was massive: 📍 703 Agents submitted (crazy!) 📍 Agents were created across every pillar 📍 94 finalists selected by engineering leaders 📍 Nearly 7,000 employees cast over 15,000 votes 📍 12 top teams recognized on Demo Day Over the next few weeks, I’ll be showcasing some of the standout entries—not just to celebrate the work, but to spark ideas for what you can build today using Oracle’s AI Agent Studio. These are real examples of how business users and developers are building the next generation of enterprise experiences. Let’s raise the bar together. Get ready to innovate!!! #OracleAI #FusionAI #AIStudio #AIHackathon #EnterpriseAI #AIAgents #GenAI
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Bence Gazdag reposted thisBence Gazdag reposted thisIt's been really rewarding to see the excitement from our customers, partners, and the press to our new Digital Buying Experience functionality - which we unveiled this week at Oracle CloudWorld. Here's a piece from CIO that references our richer Assisted- and Full- service capabilities as part of our broader data-enabled suite: https://lnkd.in/gSueVYq9Oracle updates Fusion Cloud CX with CDP, B2B buying featuresOracle updates Fusion Cloud CX with CDP, B2B buying features
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Bence Gazdag reposted thisBence Gazdag reposted thisOracle's Unity CDP got a major upgrade, giving you a single source of truth for all your customer data. This means more personalized campaigns, streamlined sales cycles, and happier customers. Oracle SVP Rob Pinkerton weighs in on how Oracle is making B2B buying easier than ever. Check out the full article from Kim Davis https://lnkd.in/eUE3kFcf #marketing #marketingoperations #Oracle
Bence Gazdag commented on a post
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Stephen Streich Trailblazer, pioneer and one of the very few visionaries in b2b martech! We've worked together in many different configurations - lol. The best was most recently when I had the chance to work for you in your leadership team! I am confident and hopeful our paths will cross again! All the best and take some well deserved rest and play time!! We miss you already!
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Bence Gazdag liked thisWhat Dave said 👇 https://lnkd.in/eJ2g9p9M If I can help, let me knowBence Gazdag liked thisTo everyone impacted at Oracle - I know it was a rough week. If you're figuring out what's next, reach out. I'm happy to make intros, chat and act as a sounding board. I'll make time. Also don't let a layoff define your narrative. The operators who know how to build pipelines, operate with rigor and discipline, close enterprise deals, and deliver at scale? That skillset is scarce and it's in demand. We are in one of the most consequential moments this industry has seen. AI-native companies are being built right now - fast - and they need people who've actually done the work, not just people who can talk about it. Some of the best career moves I've ever seen came out of moments exactly like this one.
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Bence Gazdag reacted on thisBence Gazdag reacted on thisIt’s been a tough few weeks across Oracle, with many talented people impacted by recent changes. As part of these changes, my organization was asked to make some difficult trade-offs. In that context, I felt it was the right time to step aside and create space for what comes next, for the team and for myself. I’m grateful for the exceptional people I’ve worked with across teams, customers, and partners, and proud of what we built together. It’s a tightly knit community and I know those relationships will continue. Over the past few years, we have been pushing into a genuinely new frontier by building agentic marketing capabilities on top of a unified data platform and application suite. That kind of shift is never easy inside a large enterprise, but the progress and potential are very real, and I’m excited to see where the team takes it. As for me, I’m taking a short pause and starting to explore what’s next.
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Bence Gazdag liked thisBence Gazdag liked thisToday I woke up to the news that I am no longer an employee of the company I worked for, for 25 yrs. Oracle is doing what other major high tech enterprise companies are doing, which is, replace people to make room for their AI investment. Reduction in force seems like a phrase that is straining to be politically correct, but in actuality is brutal. It strives to justify a cause devoid of emotion but reality speaks directly to the bank account. 30,000 people (or so it’s rumored) have to suddenly deal with questions like - how am I going to pay the mortgage now? Will I be able to go see a doctor again? How will I pay up the debt I built putting kids through college? And so many others. Along with this comes the impact it has on family. Wife, kids having to suddenly deal with the fact that the only earning member of the family is now no longer bringing home the bacon. So what now? Even as I’m sure every closed door opens 10 others, and that we will all land on our feet somehow, and in about 12 months look back at this moment and thank God for the salvation, it must be acknowledged that these moments have an earth shattering effect, even if it is briefly so. To all those impacted- Stay Strong! Mental strength is important at these times. Think positive. Know you will be in a better place soon. Take this time to reconnect with lost friends and family. Cherish this moment of freedom to focus on yourself and your family. Walk the dog, go to the gym, have coffee dates with people you haven’t seen in ages. This is what I intend to do. Coffee anybody?
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Bence Gazdag liked thisBence Gazdag liked this#Rise_of_the_Autonomous_Enterprise For decades, enterprise systems were built to record what happened. They captured transactions, enforced policy, and stored history. But they never moved work forward on their own. That model is now changing. We are entering a new phase where enterprise systems reason, decide, and act to continuously advance the business. This is the foundation of the autonomous enterprise. At Oracle, this shift is showing up in a new class of software: agentic applications. Instead of workflows waiting on people, agents operate with context, expertise, and clear goals: • Understand process and policy • Reason across signals and constraints • Take action inside the system • Continuously move work forward This is not automation layered on top. It is an architectural shift #Systems_of_Record_to_Systems_of_Outcomes Today, we announced 22 Fusion Agentic Applications at Oracle AI World London. Built natively into Oracle Fusion Applications, these applications use coordinated teams of agents to execute work across finance, HR, supply chain, and customer experience. Examples include: • Workforce Operations to improve scheduling and reduce payroll issues • Design-to-Source to lower supplier costs and cycle time • Cross-Sell Program Workspace to drive expansion revenue • Collections Workspace to accelerate cash flow These applications operate inside the system of record with full context, security, and governance. They don’t just assist. They execute. This is how we solve the last mile of AI. Execution inside real business processes. We are moving from systems that track work to systems that perform it. If you mention #Rise_of_the_Autonomous_Enterprise in the comments, I’ll share the full whitepaper. https://lnkd.in/gvhR7x9N
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Bence Gazdag reacted on thisBence Gazdag reacted on thisA major #NEW capability is coming to Oracle AI Agent Studio for Fusion Applications: #Content_Intelligence. This is a huge addition to the system because AI agents are only as powerful as the knowledge they can reason over. #Content_Intelligence introduces a unified enterprise knowledge store for agentic applications, giving AI agents the full context needed to analyze, decide, and execute work across the business. It brings together enterprise knowledge from across the organization, including: • structured enterprise data • unstructured documents and policies • generated AI content • transactional application data • external knowledge sources like SharePoint, Box, Slack, Jira, and more Agents no longer operate on isolated prompts or disconnected documents. They operate with shared enterprise context. #Content_Intelligence also introduces hybrid information retrieval, combining: • semantic search for understanding intent • lexical search for precise entity matching • graph search for navigating relationships across enterprise knowledge This allows agents to retrieve more precise, grounded information, enabling better decisions and more reliable execution. Content Intelligence transforms AI Agent Studio from a tool for building agents into a knowledge-driven platform for agentic applications. Because the future of enterprise software is not just AI answering questions. It is AI agents executing work with full enterprise context. If you want to see it in action, join us at #AI_World_London on March 24th where we will be demonstrating #Content_Intelligence and the latest innovations in Oracle AI Agent Studio for Fusion Applications.
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Bence Gazdag reacted on thisBence Gazdag reacted on thisProud moment for our team: Oracle Fusion Unity has been named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms—and it’s the first time we’ve reached this position. I’m incredibly grateful to the Unity product, engineering, and customer teams who have been building with rigor and urgency, and to our customers who keep pushing us to solve real problems at enterprise scale. What I’m happiest to see reflected is our strategy: unify customer and account data with back-office and commercial context so companies can move from “data in dashboards” to “data driving action” across revenue workflows. And as enterprises shift from experimentation to execution with AI, having governed, connected data is what makes AI decisioning—and the next generation of AI agents and agentic applications—actually work in production.
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Abhinav Anand Srivastava
Abhinav Anand Srivastava
I am a technical product marketing leader with a background in engineering and business. I've led GTM strategy and execution at large and small companies with high-impact product messaging & positioning, product launches, field enablement, product roadmap presentations, campaigns, competitive intelligence, partner product marketing, outbound product communications, etc.
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