IAB's Project Eidos: Industry-Wide Data Standardization

Measurement is only as strong as the standards behind it. And honestly, it’s only getting more complex. That’s why initiatives like #ProjectEidos matter — getting the industry aligned on how we actually evaluate marketing impact. At Canvas Worldwide, this is the work we care about — turning measurement into decisions that move the business. Data storytelling is only as strong as what it’s built on. Good to be part of this work IAB

Meet the RFD26 Plenary speaker...... Sharing insights from the other side of the world...... The Research and Development Forum is delighted to announce that Pamela Blaikie will be joining "Plenary 3 - Streamling Study Setup" at RDF26 to present the session: "Accelerating Research Start-Up: Lessons from Australia's Regulatory Framework (St Vincent's Hospital Sydney)." This presentation explores how national coordination, consistent governance frameworks and digital platforms have transformed Australia's regulatory environment, and considers what lessons may be transferable to the UK context and regulatory landscape. Participants will be invited to identify potential areas for simplification, digital integration, and performance reporting within their own systems. Using live polling and facilitated discussion, attendees will explore practical applications of Australia's approach to strengthen research start-up efficiency in the UK. Find out more about the RDF26 sessions here: https://lnkd.in/eTQzzmb8 RDF26 Conference Committee: Carolyn Maloney CMgr MCMI, Angela Topping, Helen Riding, Mark Brandon-Grove, Philippa Brice #HealthcareResearch #UKHealthcare #RDF26

Grateful to be part of this conversation with the HC2 Strategies and IHI teams. 30 years at the intersection of healthcare policy and on-the-ground delivery has taught me that lasting change rests on three ideas in sequence. 1) Analog before digital. Get the human systems right before layering technology on top. Workflow, consent, staff buy-in, MCP relationships — these come first. Technology on top of broken human systems just fails faster. 2) Technology enables. Relationships transform. Once the foundation is sound, technology amplifies it. But the transformation still happens between people. 3) Orchestration over digitization. The goal isn’t to digitize each touchpoint. It’s to connect the whole ecosystem so the pieces move together. Every tool we discussed in the Deep Dive session fits somewhere in that arc. The providers on this call are doing some of the most important work in California right now — and the data infrastructure to support them is finally catching up. The neworkss like PointClickCare, SACVALLEY MEDSHARE, and Manifest MedEx , the DHCS closed-loop referral mandate now in effect, the California Health Care Foundation data exchange roadmap published this month — the connective tissue is being built in real time. Thank you to Lauran Hardin, Rick Rawson, Dora Barilla, and Christine Pickering, MBA, APR for building the collaborative infrastructure that makes work like this possible — and to Seth Fritsch, Maddie L.-Ghose, and especially Marilyn Wakefield for the Hope Center story that grounded everything in what this work is actually for. Slides and recording in the post below — worth the time if you’re an ECM or Community Supports provider navigating this landscape. #CalAIM #ECM #CommunitySupports #MedicaidTransformation

Really enjoyed attending the “Local Roots, National Reach: Capabilities Through Community-Centered Networks” session at #HIMSS26. The panel brought together: ▫️ Moderator Laura McCrary Ed.D., President & CEO KONZA Health ▫️ John Helvey, CEO, SacValley MedShare ▫️ Jennifer Searls, MHA, Executive Director, Connie ▫️ Melissa (Rutala) Kotrys, CEO, Contexture One theme came through clearly: national interoperability frameworks like TEFCA are important, but they don’t replace local connectivity. A few points that really stood out: 🔹 Local HIEs do the hard work of making data usable. Normalizing data, managing identity matching, and improving data quality before it ever moves across broader networks. 🔹 Trust and governance happen locally. Consent models, legal requirements, and community governance structures vary widely and require local stewardship. 🔹 National frameworks depend on strong regional infrastructure. TEFCA can connect networks, but local organizations are still responsible for making sure the data is accurate, trusted, and meaningful. 🔹 The “last mile” is where interoperability succeeds or fails. Patient matching, behavioral health integration, consent management, and state policy differences still require local expertise. One analogy from the session stuck with me: local HIEs act as the coastline managing the flow, quality, and trust of health data before it reaches the national ocean. A great reminder that national interoperability only works when strong local infrastructure exists underneath it. #HIE #LastMileInteroperability #TEFCA #HealthIT

At Digital Health Week NZ 2025 Doug Healey highlighted the urgent need for collaboration, data interoperability, and co-design to improve oral health outcomes across the country. How do we bring together fragmented systems, support a mobile and diverse population, and ensure all communities are included in #digitalhealth solutions? What does true #interoperability in oral health look like, and how can collaborative governance drive meaningful change? Watch on Talking HealthTech today - in collaboration with HiNZ https://lnkd.in/eeXgqs9D Peter Birch Rebecca McBeth Jasmine Reynolds Riki Kyle Jenna Jacobsen Toeono

If you are interested in #xShare-related activities, you should check this! 🟡 Remember that xShare project works towards sharing the individuals’ health data across countries for better diagnosis and continuity of care in the context of #healthcare.

The xShare project works towards sharing the individuals’ health data across countries for better diagnosis and continuity of care in the context of #healthcare 🟡 🗓️ Check this workshop on Monday 16th!

🚀OUT NOW! 🚀 Stay ahead in the tech industry with the April edition of Connector Magazine! Inside this edition: ✅ From Lucky Country to Smart Country: A message from the CEO ✅ 2026 European Delegation - EOI's now open ✅ New National Clinical Governance Committee for Digital Health ✅ iAward winners revolutionise underwater net repairs and gain global edge ✅ plus more 📖 Read it now via the link in comments #ConnectorMagazine #TechNews #iAwards2026 #AIIA #KeepConnected

The most interesting thing this week: ⚡ a public utility model to unlock RWE at scale - treat RWD like electricity or water 💧 Go deeper: (1) 🌐 RWD must be governed as essential public infrastructure, shifting from today’s fragmented, voluntary systems toward enforceable, utility‑style models that guarantee interoperability, accountability, and public benefit. (2) 🤝 A federated, community‑owned data utility - balancing patient rights, transparent governance, and sustainable economic incentives—would accelerate evidence generation, strengthen public health, and unlock high‑value use cases across research, care delivery, and innovation. (3) ⚖️ Regulatory reform is essential: HIPAA‑expanding federal privacy law, clearer rules for research use, API enforcement, and risk‑mitigating secure data environments to safely enable multimodal RWD integration at national scale. https://lnkd.in/ePxMNBMN

We keep seeing RWE as a major trend, but this is a great and fresh perspective on how to bring RWE and RWD to the next level beyond a trend! Also, a key enabler to truly accelerate access to innovation!