About
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5K followers
Publications
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State of the Industry
AdRoll
See publicationThe past, present and future of retargeting according to 1,000 marketers.
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The Retargeting Playbook
Wiley
The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large,…
The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated brands and agencies don’t have a strong grasp of this evolving channel, and there are few good neutral sources on the topic. Meanwhile, retargeting is the cornerstone of any holistic digital advertising strategy since it improves the results of every other channel if implemented correctly.
Other authorsSee publication -
Attribution: How To Break The Holding Pattern
AdExchanger
See publicationA real-world look at the catch-22 that inhibits the adoption of better attribution methods.
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Facebook Exchange News Feed By the Numbers
AdRoll
In-Depth Report of 547 Advertisers and over 1 Billion Impressions Provides the Most Detailed Look at Facebook News Feed Retargeting to Date
Other authorsSee publication -
Service: A Dirty Word in Ad Tech?
AdExchanger
See publicationAn exploration of why ad technology companies hate to admit they offer service.
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