Is this really about local news… or something else entirely? In this week’s Week in Review, Alan Wolk unpacks why the NAB, Fox and Sinclair are urging the FCC to slow the migration of live sports to streaming… framing it as a fight to protect local news. But here’s the real question: 👉 Is local news the priority—or the leverage? 📺 Read Alan Wolk’s latest Week in Review for the full breakdown.
TVREV
Market Research
Los Angeles, CA 3,225 followers
Analyst group covering changes in TV and media with exclusive reports, analysis and insights.
About us
TVREV is an analyst group comprised of veteran journalists and top executives from the TV and advertising industries. We help world-class agencies, networks, marketers, start-ups and established companies take advantage of the rapidly changing media landscape. We produce thorough reports on a trending topic facing the TV Industrial Complex, such as OTT, blockchain, esports, addressable advertising, ACR and more. In order to research the reports, our team will reach out to our deep list of contacts at agencies, TV networks, MVPDs and brands. We also accelerate businesses in this space, offering special reports for companies digging into more focused topics. TVREV offers educational bootcamps, and will walk through your sales pitch with you, putting a critical eye on everything from decks to sales materials to your website to ensure that you’re telling your audiences what they want to hear. We’ll also introduce you to both potential customers and potential investors. For all of our special reports visit https://www.tvrev.com/special-reports
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https://www.tvrev.com
External link for TVREV
- Industry
- Market Research
- Company size
- 2-10 employees
- Headquarters
- Los Angeles, CA
- Type
- Privately Held
- Founded
- 2015
- Specialties
- analyst, consulting, television, data, advertising, entertainment, marketing, reports, analysis, tv, publishing, media, content strategy, white paper, agencies, networks, and content
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Los Angeles, CA 90291, US
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New York, NY 10012, US
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Updates
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National broadcast. Local voices. That used to be a contradiction. Now it’s a strategy. In this week’s Proximity, Tim Hanlon breaks down how NBC’s new approach to baseball isn’t just a production tweak—it’s a signal: The future of sports TV is hybrid by design. 🔗 👇
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TVREV reposted this
The NFL wants to hit $25 billion in revenue. While traditional TV's spending limitations once looked like a significant hurdle toward that, the league has jumped right over it by weaponizing streaming. I wrote more about it on TVREV: https://lnkd.in/gHz6V8J4
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Europe didn’t fragment. Your strategy assumed it did. In the latest Marconi column, Marion Ranchet uses RTL data to show Europeans are still watching TV together—not alone. Which raises a bigger question: Are you optimizing for behavior that doesn’t exist?
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TVREV reposted this
TiVo is joining StreamTV Show Europe in Lisbon for a must‑see fireside chat: Beyond Inventory: Why TiVo Ads. Why Now. Tuesday, April 14 at 2:25–2:45 PM Featuring: • Geir R. Skaaden, Chief Products and Services Officer, Xperi Inc. • Alan Wolk, Co‑Founder & Lead Analyst, TVREV TiVo changed how people watch TV—and now we're bringing that same innovative perspective to advertising. Geir Skaaden and Alan Wolk will unpack what TiVo Ads has been building behind the scenes, and why it could reshape how advertisers think about reach, data, and the TV screen itself. If you’ll be at StreamTV Europe, add this session to your agenda! https://lnkd.in/g3x8WMD4 #StreamTVEurope #TiVo #TiVoAds #CTV #AdvertisingInnovation #Streaming
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TVREV reposted this
Lisbon in April x power players in streaming = pure joy. Smile on my face wider than the Atlantic. StreamTV Show Europe in my home country. Proud. Straight up. The lineup is loaded. Real operators. No theory. And yeah, this industry is in a moment. Call it turmoil. Call it a reset. Everyone feels it. Which is exactly why rooms like this matter. In a place that understands culture and innovation. With conversations led by Evan Shapīro. Alan Wolk. Marion Ranchet. Three different angles on the same reset. This is where the next wave forms. And let’s be honest… we need a big one to course correct. Who’s coming? April 13–15. Code PORTUGAL for 20% off. Vamos / Let’s Go!
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OpenAI kills Sora. NewFronts go full performance. In this week’s Week in Review, Alan Wolk connects the dots: 💡 Why OpenAI pulled the plug on Sora (hint: it’s not about the tech) 💡 What that says about where AI video actually fits in the ecosystem 💡 And why the 2026 NewFronts felt less like TV—and more like a performance marketing summit
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Nexstar won Washington. Now comes the hard part. In his latest Proximity column, Tim Hanlon breaks down what happens after the Nexstar–Tegna deal closes. Read Tim Hanlon’s latest Proximity 👇 for the full breakdown.
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In this week's Marconi, Annie Krukowska introduces the concept of “liquid content”—where it’s not the show itself, but the format that enables ideas to flow seamlessly across platforms, geographies and business models. In an era of Feudal Media, where distribution is fragmented and platforms guard their kingdoms, formats offer something rare: portability, scalability and control. Read Annie's latest for TVREV 👇
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Doomsday post-merger #localmedia predictions from naysayers: newsrooms closing, reporting consolidation… “But that’s already happening,” says Madhive president Jim Wilson. So, less of a doomsday prediction and more a description of the last 10 years. Hear more from Jim and The Vertere Group, LLC’s Tim Hanlon on this week’s #NexstarTEGNA -focused #IntheVicinity #podcast Link to the full podcast in the comments 👇