TiVo

Too much spend is concentrated in a few ecosystems, creating the illusion of scale while reaching the same households again and again. Meanwhile, millions of highly engaged viewers remain underexposed. The challenge isn’t just fragmentation—it’s access. The opportunity? Rethink the journey. The home screen is where discovery happens and decisions are made, yet most advertising shows up too late. Growth won’t come from more impressions, but from reaching the audiences you haven’t reached yet. 👉Watch our TiVo Ads presentation from this year’s IAB NewFronts: https://lnkd.in/g8d9KJCT

A few weeks ago at Convergent TV World, Craig Chinn shared insights from our latest research on the evolving role of the CTV home screen. TV Viewers aren’t just tuning in anymore. They’re browsing, navigating, and deciding what to watch in real time. That makes the home screen a high-attention moment where influence happens before content even begins. It’s a shift from interruption to decision-making and a real opportunity for brands to drive impact across the full funnel. 👉 Watch the full session here: https://lnkd.in/gquxtucX 👉 Download the research: https://lnkd.in/gjdqwyVz

At #NewVideoFrontiers (by VideoWeek) this April, TiVo Ads joins industry leaders to unpack the growing role of the #CTV operating system in shaping how audiences discover content and how advertisers reach them. As fragmentation increases, the OS layer is becoming a powerful point of control, influencing visibility, access to audiences, and campaign performance. Join the conversation: Chris Kleinschmidt, TiVo Ads Melinda Clow, Omnicom Media Tim Cross-Kovoor, VideoWeek (Moderator) Learn more: https://lnkd.in/gi7nd6d2

We’re heading to POSSIBLE Miami in April. In a world of endless choice, attention isn’t guaranteed — it’s earned. At TiVo Ads, we help brands understand not just what audiences watch, but how they navigate today’s fragmented TV landscapet, and where real opportunities to connect still exist. Because in many cases, it’s not about reaching more people — it’s about reaching the right audiences others are missing. If you’re thinking about incremental reach, unexposed audiences, or how TV and streaming are evolving — let’s connect in Miami. Schedule a meeting here: https://lnkd.in/gAfrd-rj

👉 Visit TiVo at Booth #212 for a live demo of TiVo Managed IPTV Service! 🎤 And join our breakout session tomorrow: Why the Video Bundle Still Matters in a Broadband‑First World 📅 Wednesday | 🕦 11:30–12:00 With Stéphan Côté and Michael Hawkes See you there! #IPTV #TiVo #CanWISP #BroadbandTV

TiVo is joining StreamTV Show Europe in Lisbon for a must‑see fireside chat: Beyond Inventory: Why TiVo Ads. Why Now. Tuesday, April 14 at  2:25–2:45 PM Featuring: • Geir R. Skaaden, Chief Products and Services Officer, Xperi Inc. • Alan Wolk, Co‑Founder & Lead Analyst, TVREV TiVo changed how people watch TV—and now we're bringing that same innovative perspective to advertising. Geir Skaaden and Alan Wolk will unpack what TiVo Ads has been building behind the scenes, and why it could reshape how advertisers think about reach, data, and the TV screen itself. If you’ll be at StreamTV Europe, add this session to your agenda! https://lnkd.in/g3x8WMD4 #StreamTVEurope #TiVo #TiVoAds #CTV #AdvertisingInnovation #Streaming

We’re just a few days away from Coalition for Innovative Media Measurement (CIMM) Summit East 2026 and are excited to be part of the conversation shaping the future of #TV #measurement. Join TiVo Ads on March 31 for the panel, “Managing and Measuring Reach and Frequency: New Approaches,” from 1:45–2:15 PM ET. Featuring: • Fariba Zamaniyan, SVP, Global Data Monetization, TiVo Ads • Daniel Aversano, CEO, datafuelX • Lily Tong, Director of Measurement, Amazon Ads • Mariel Estrada, Head of Video Currency, Omnicom • Joanna Drews, CEO & Cofounder, HyphaMetrics Moderated by Colleen Fahey Rush Learn more: https://lnkd.in/gJgaUcxY

Great discussion at Advertising Week Europe on the evolving role of CTV by Joanna Burton (moderator), Chris Kleinschmidt (TiVo Ads), Deej Duggal (UKTV), and Freddie Anderson (Publicis Media). A few key takeaways from the panel: 1. #CTV is still often treated as app-first. Many plans default to in-stream video, but the ecosystem includes a wider range of formats and experiences across the TV environment. 2. The journey doesn’t start in the app. It starts when the TV turns on at the home screen, the first entry point into content. 3. The home screen is a powerful moment. It’s where viewers are actively deciding what to watch, with attention fully focused. 4. There is more signal and targeting capability available, but TV remains a shared, household experience, not purely one-to-one. CTV shouldn’t be planned in silos—it needs to connect across platforms, devices, and the full media journey. #CTV #ConnectedTV #AdvertisingWeekEurope #Media #Streaming

Yesterday at #IABNewFronts, on the IAB stage, presenting sponsors tackled everything from measurement and media fragmentation to creator-led storytelling, retail media, and the evolving role of AI. Across sessions, one theme stood out: simplifying complexity while driving real, measurable outcomes. Thank you to all of our partners for pushing the industry forward with thoughtful insights and practical innovation! A special shoutout to today's sponsors: Comcast Advertising, A+E Global Media, Albertsons Media Collective, Anoki AI, Cadent, Channel Factory, Entrepreneur Media, Fawesome, HappyKids, Future Today Inc, Infillion, Intuit SMB MediaLabs, LatiNation, Offscript Worldwide, TiVo Ads, Tripadvisor, Xumo, DoubleVerify, Teads, Upwave, and VDX.tv, as well as our media partners Beet.TV & The Drum!

Amid the clichés and buzzwords that filled the IAB Mainstage on Wednesday, one word cut through for advertisers: simplicity. Day 3 of the 2026 IAB NewFronts brought agency teams, brand marketers, and media buyers a packed slate of pitches across the ad-partner landscape, with roughly 20 companies outlining new ways to reach today’s digital consumers including Comcast Advertising, Xumo, TiVo Ads, Albertsons Media Collective, OffScript.et, Cadent, and DoubleVerify. With all those presentations in mind, here are three takeaways from this year’s IAB Mainstage. 👇