Tinuiti

When YouTube and Tinuiti get in a room together, great things happen. 

Is your retail media plan missing something your customers listen to daily? Digital audio keeps getting treated like a nice-to-have. But with nearly 240 million U.S. listeners in 2026 and audio still underrepresented in most ad budgets, that gap is an opportunity. Our own Elizabeth Marsten breaks it down in MarTech: https://lnkd.in/g24T6cSY → Why commutes + podcast growth = prime ears-open time for brands → How to buy audio programmatically through your existing DSP → What full-funnel measurement actually looks like for audio → Why creative matters more than most buyers realize The channel isn't flashy. But it's steady, measurable, and underpriced.

We’ve all been there: an ad for a makeup brand follows you across Instagram and Facebook for a year until you finally "crack" and buy it. 🙋♀️ But here’s the kicker: you never actually searched for it. The discovery came to you. As Michelle Merklin explains in this video, the traditional "search-first" journey is evolving. If your marketing strategy starts and ends with a search bar, you’re missing the bigger picture. Diversifying your marketing mix is the only way to meet today’s consumers where they actually live. Ready to dive deeper? Check out Tinuiti’s latest Beauty Marketing Study: https://lnkd.in/gZqU2Bn5

The playbook for SEO just changed. 📖📉 For years, winning in search was simple: publish helpful content on your website and wait for Google to find it. But as Traci Ruether explains, that’s no longer enough. In 2026, AI models aren't just looking at your website, they’re sourcing material from across the entire web, including:  • Reddit threads  • YouTube videos  • LinkedIn articles  • User-generated content If you want your brand to be cited by AI, you need a strong social media strategy to fuel your AI SEO strategy. Check out the Q1 AI Citation Trends Report for the full breakdown: https://lnkd.in/gs6MbpxF

Amazon is controlling which AI platforms can crawl its store. Our latest research reveals how this is impacting the e-commerce giant's visibility in AI-generated answers, and where Walmart is pulling ahead. It's worth a read if you sell on Amazon (or compete with it).

Voting is now open! Proud to have partnered with E.L.F. BEAUTY on Color e.l.f.nalysis, now a Shorty Awards finalist. This was a true brand + performance story—turning a cultural insight around “color season analysis” into a full-funnel experience built for how people discover and shop today. From a selfie-powered tool to personalized Pinterest boards with shoppable products, the campaign seamlessly connected inspiration to action. https://lnkd.in/eCFE7mVg

Cheers to Andrea Cruz for ranking #30 in the Top 50 Most Influential PPC Experts for 2026! 🥂 Such a prestigious list, and an even more impressive professional. Well deserved, Andrea! 🙌 P.S. If you aren’t already following Andrea, consider this your sign to start! 🔍 View the entire 2026 Top 50 at the link here: https://lnkd.in/eqasketb

Always great to see Shasta Cafarelli leading the conversation! 🚀 She recently joined Roku Advertising to dive into how Tinuiti is maximizing outcomes and cutting through the noise in the streaming space. If you're looking to make your streaming budget work harder, this is a must-watch. 👏

7.2 million unique users reached. 🎯 79% incremental audience growth. 🌱 13% daily sales lift. 📈 When OLLY PBC expanded into body care, Tinuiti knew a standard launch wouldn't cut it. Our team leveraged Pinterest’s unique trend data and high-impact placements to ensure OLLY didn't just join the conversation-- they led it. By combining Premiere Spotlight placements with smart retargeting, we helped OLLY exceed CPG benchmarks and prove that wellness belongs in every part of the routine. Read the full breakdown of our multi-objective strategy here: https://lnkd.in/eh566gFq

Redefining Big Game Strategy: From Brand to Performance 🏈❄️ The Super Bowl is no longer a single-night awareness spike, it’s a full-funnel growth engine. In 2026, Tinuiti helped leading brands turn cultural relevance into measurable performance; proving that a 30-second spot is just the starting point of a connected brand and performance strategy. How our partners activated across the full funnel: • E.L.F. BEAUTY: Drove brand engagement at scale with “MELISA,” earning YouTube’s 2026 AdBlitz Award, while fueling sustained performance across channels • Liquid I.V.: Combined national awareness with action, launching “National Rehydration Day,” delivering 103.5M+ TikTok impressions, and putting 14,000+ samples directly into consumers’ hands •Instacart: Connected upper-funnel storytelling to lower-funnel conversion, moving consumers from Big Game moments to in-app action across linear, social, and the Winter Olympics • eos Products: Balanced precision and scale, driving in-store performance alongside 120M+ impressions across linear, streaming, and social Core to our Love Growth, Hate Waste philosophy, Tinuiti continues to build full-funnel strategies designed to drive impact long after the final whistle. Powered by Bliss Point by Tinuiti, these campaigns unified brand and performance, turning a singular tentpole moment into sustained, measurable growth. Read more on how we’re helping brands turn the biggest cultural moments into business outcomes: https://lnkd.in/eds259bD #SuperBowlLX #FullFunnel #BrandAndPerformance #GrowthMarketing #Tinuiti