Sol de Janeiro

☀️ This week Sol de Janeiro is kicking off the spring season with a new limited-edition collection: The Destination Drop. We’re introducing three all-new, transportive scents inspired by inspired by the idyllic beaches and lush rainforests of Brazil where sensations are heightened and playful freedom is unlocked. Each mist was crafted with premium fragrance oils for a richer, longer-lasting experience, and finished with a keepsake wooden cap that reinforces the collectible, elevated appeal of the drop. ✨ Cheeky Biquíni – a fruity floral gourmand with apricot nectar, crushed orange blossom, and sheer vanilla. 🌴 Refresco Paraíso – a fresh floral green blend of rainforest orchid, sea breeze, and Brazilian blue cactus. 🍋 Limonada Gelada – a milky gourmand with Brazilian lemonade, coconut milk, and brown sugar Available now at SEPHORA and soldejaneiro.com

✨ At Sol de Janeiro we champion women every day, and in honor of  International Women’s History Month we’re proud to celebrate a remarkable milestone for our CEO and Co-Founder, Heela Yang.  Heela has been named to Inc.’s 2026 Female Founders 500 – an annual list recognizing the most dynamic and innovative women entrepreneurs in the United States.  Inspired by her transformative experience living in Brazil, Heela set out with her co-founders to redefine beauty as an attitude, not a standard, building Sol de Janeiro into a global brand that champions self-celebration and the warmth of the Brazilian spirit. At Sol de Janeiro, Heela’s visionary leadership and unwavering commitment to spark joy, confidence, and community continue to inspire everything we do. We’re incredibly proud to see her recognized among such an inspiring group of founders driving meaningful change.  ✨ Congratulations Heela and all honorees!  To see the complete list of honorees, please visit: https://lnkd.in/ed-zTMea. 

Our iconic Brazilian Bum Bum Cream has been named by WWD as one of the Greatest Beauty Products of All Time. This is an honor to be named alongside the most legendary innovations in beauty. For the last 10 years, Brazilian Bum Bum Cream has helped redefine body care with its visibly firming formula, hydration, and the beloved Cheirosa 62 scent featuring notes of pistachio, salted caramel, and vanilla.  Thank you to the staff at WWD and our passionate Sol de Janeiro community who has made Brazilian Bum Bum Cream a global obsession. 💛 See the full list here: https://lnkd.in/ewkJ4DrU 

We’re honored to share that three iconic products from Sol de Janeiro have been nominated for the 2026 Allure Readers’ Choice Awards ✨ 💛 Brazilian Play Body Wash  💛 Brazilian Bum Bum Cream  💛 Cheirosa 62 Perfume Mist These nominations are especially meaningful because they are powered by real consumer love! If these favorites bring joy to your everyday routine, please cast your vote anytime between now and March 24:  https://lnkd.in/e9hE_t9Q Thank you again to Allure – and to our incredible community for making moments like this possible!  

Innovation at Sol de Janeiro never stops. Officially introducing: Jelly Perfume Balm—our first-ever solid fragrance format and a new way to experience Cheirosa, anytime and anywhere. ✨ Designed to swipe, stack, and go, Jelly Perfume Balm transforms fragrance into a more intimate, tactile ritual, delivering up to 10 hours of scent in an alcohol-free, on-the-go format. Launching in three of our most iconic fragrances, Cheirosa 62, Cheirosa 68, and Cheirosa 40, jelly balms invite personalization through layering while extending the life of your favorite scents throughout the day. We’re very proud of this next chapter in our fragrance portfolio and the teams who brought this innovation to life. Available at soldejaneiro.com NOW and at Ulta Beauty.com starting this Wednesday, February 11. Available internationally starting March 💛 Read more via NewBeauty: https://lnkd.in/eJBkP5AH 

Big changes come from thoughtful details. ✨ As part of our ongoing commitment to reducing our environmental footprint, Sol de Janeiro has continued to evolve our packaging through jar light-weighting across multiple sizes. By re-engineering jars, caps, and seals, we’re on track to meaningfully reduce plastic use across our portfolio of products. The impact speaks for itself: depending on size, we’re seeing total pack plastic reductions of up to ~30%, achieved through smarter material choices without compromising the experience our community loves. We’re proud of the teams behind this work and energized to keep pushing forward, one jar at a time. 🌱 

✨ Awards season has officially begun and Sol de Janeiro friends and partners are front and center in the spotlight. After seeing our Rosa campaign star Meg Stalter, *own* the red carpet at Critic’s Choice Awards last week, we’re thrilled to kick off this week by congratulating our friends & partners from the Brazilian film, O Agente Secreto, which just won Best Non-English Language Motion Picture & Best Actor at the Golden Globes. 🏆 Last year in Cannes, we had the honor of partnering with Alice Carvalho, one of the film’s stars, ahead of the festival premiere — from her full glam moment, featuring Body Badalada Lotion, to sponsoring the official after-party celebrating Brazilian cinema on a global stage. Seeing this project receive such well-deserved recognition makes the moment even sweeter. Here’s to glowing reviews all throughout the rest of awards season. ✨

Sol de Janeiro is inviting everyone to rewrite their inner monologue. ☀️✨ Today, we’re proud to share the launch of Inner Monologue, Rewritten, our new global campaign starring red carpet force of nature, actress and comedian Meg Stalter and actress Jaz Sinclair, debuting alongside our new Rosa Charmosa Dewy Cream and Cheirosa 91 Perfume Mist. January is a season of resets, and at Sol de Janeiro, we’re reclaiming it through the true meaning of our name: “Sun of January.” Inspired by the warmth, light, and joy of Brazilian summer, this campaign brings brightness to winter’s darkest days reminding us that self-celebration starts from within. With humor, compassion, and glow, Meg and Jaz bring two sides of the inner voice to life — the one that makes you laugh, and the one that helps you pause, breathe, and shine. Together, they reflect a new beauty conversation rooted not in perfection, but in emotion, confidence, and kindness toward ourselves. Through sensorial rituals and enveloping scent, Rosa Charmosa Dewy Cream and Cheirosa 91 perfume mist invite us to turn inner talk into inner celebration because the most powerful beauty transformation begins with how you speak to yourself. 

What a year it’s been. ☀️    We’re feeling deeply grateful to our incredible community for inspiring us at every turn this year. A few moments we're especially thankful for:    🎉Celebrating 10 years of the iconic Brazilian Bum Bum Cream with a Sphere Las Vegas takeover – a milestone made possible by loyal fans around the world, and yes, one jar is sold every four seconds! ⚡️ Welcoming Body Badalada Lotion into our family of products with a creator-led launch that marked an exciting new chapter for the brand, including leading body care at Sephora for 12 consecutive weeks! 🎶 Making our Coachella debut as the festival's first fragrance partner and exclusive body care sponsor. 🥥Bringing back the fan-favorite Cheirosa 39 Mist, powered by community love, a 40k+ waitlist, and marking it as the #1 launch at ULTA of all time!  🌿 Launching the Sol de Janeiro Foundation with 13 initial grantees, deepening our commitment to biodiversity and to empowering women and girls globally.  🌹Introducing our Rosa Charmosa collection and responding to online community excitement with our lightning-fast launch of Cheirosa 67!    Plus, so much more!     We’re looking forward to spreading more joy, creativity and innovation in 2026 with you all💛 

The rose you never saw coming has finally arrived 🌹    Rosa Charmosa Dewy Cream and Cheirosa 91 Perfume Mist have officially debuted at Sephora, introducing a fresh new franchise to Sol de Janeiro’s portfolio for the first time in two years.    As consumers continue to seek more premium body care offerings that reflect the industry shift towards the skinifcation of the body, Rosa Charmosa Dewy Cream delivers, providing facial-grade efficacy with high-powered ingredients usually reserved for the face, including crystal peptides, Brazilian yacón essence and rosewater.  The water-whipped cream also provides that highly-craved aesthetic result, boosting luminosity & bringing the trending ‘glass skin’ look all the way down to your toes.    Speaking of trendsetting, Cheirosa 91 completely reimagines rose through a distinctly Brazilian lens with notes of Rio Pink Rose, passionfruit, and honeyed caramel.  A juicy floral, this scent is sure to create rose-converts, bridging the floral & gourmand worlds resulting in a fragrance that is equally decadent & addictive, adding a delightfully sensorial experience to your daily body routine.    This signals an exciting new chapter for the brand, as we continue to push the boundaries on category innovation.    Special thanks to Liz Ritter & NewBeauty for the beautiful launch feature! You can read the full piece here:  https://lnkd.in/eYb3HKMk