OUAI reposted this
BRB, we built something... 🚿 Still buzzing from this past weekend's BRB shower — a 20ft tall, fully functioning shower in the middle of Meatpacking District, pumping over 200 gallons of water and gifting product to thousands of attendees over multiple days. With the launch of our NEW Bond Repair Balm, we're stepping into a category that's often complex and complicated and yet one of the most searched hair terms. Our approach was simple: create a product that's intuitive to use, simplifies your routine, and does exactly what it says. So instead of over-explaining, we built something that showed it — a larger-than-life shower designed to bring the "BRB Shower" to life in a way that felt unmistakably OUAI. Huge thank you to our partners at Spectra (Jordan Zwang and Jack Byrne) for helping us dream this up! Incredibly proud of this team for pushing into something unexpected, navigating the complexity, and executing something this ambitious. P.S. Yes, there was someone who ran into the shower mid-activation, applied Bond Repair Balm and proved just how easy it is to use in real-time. 😉
-
-
-
-
-
+4