RevOptimal

Excited to be heading to POSSIBLE in Miami with RevOptimal 🌴 Looking forward to the conversations — especially around what’s actually working (and what’s not) across B2B + HCP campaigns. If you’ll be there, let’s grab time 👉 https://lnkd.in/gHp5Jaje See you in sun ☀️ #POSSIBLE2026 #AdTech #Programmatic #CTV

As LiveRamp #RampUp2026 wraps in SF this week, Ivan Irazabal and Sandra M. are gearing up for the first RampUp in CDMX next week 🇲🇽 Give them a shout if you'll be there!

Excited to attend #MarketectureLive in two weeks! Looking forward to the conversations around data, identity, and what’s next.

The RevOptimal team will be rolling deep at LiveRamp #RampUp2026! Drop us a line and let's talk data 🤓

We're about a month into the RevOptimal + OpenX partnership, and our clients are already seeing meaningful performance gains from applying data at the supply side. One cool example I wanted to share: we’ve been running an HCP campaign for the past 3 weeks that’s notoriously difficult to drive strong CTR on. This isn’t broad physician targeting — it’s highly specific: a defined medical network, geo-targeted delivery, and concrete specialties. Think thyroid endocrinologists and neuro-oncologists, not general practitioners. The client’s CTR goal (which is rarely achieved)? 0.11% And our current CTR with RevOptimal targeting set up on OpenX? 0.13% We're only a month in, but it’s a strong signal of what’s possible when supply-side intelligence meets niche healthcare audiences.

We’re proud to share that RevOptimal is a beta launch partner for The Trade Desk's Audience Unlimited, a new AI-driven solution designed to transform how advertisers discover and activate audiences 🤖 ✨ Audience Unlimited evaluates third-party data based on campaign relevance, using AI to match advertisers with the most impactful audiences across channels. This shift moves the industry beyond buying audiences based solely on size or price — and toward performance-driven targeting at scale. At RevOptimal, we design and build our audiences with performance in mind, which makes this launch a natural evolution in our partnership with The Trade Desk. Our deterministic B2B, political and healthcare audiences, at scale, can now be seamlessly and intelligently activated through Audience Unlimited — helping brands and agencies unlock greater efficiency, stronger outcomes, and more relevant connections with consumers. We’re excited to partner with The Trade Desk on a solution that reflects the future of audience buying — smarter, simpler, and built for performance.

We are thrilled for Kathleen Delaney to join the RevOptimal team! Please join us in giving her a warm welcome 🙌

We’re thrilled to kick the year off with another big platform integration announcement! If you’ve been following RevOptimal for a while, you know how strongly we believe that data should be applied on the supply side first. Today, we’re reinforcing that belief by announcing our newest integration and partnership as a partner in Index Exchange's Data Vendor Ecosystem. By making deterministic audiences at scale directly available on the sell side via Index Marketplaces, we're making supply smarter and more efficient from the start. Whether you’re a buyer looking for financial advisors or consumers in-market for an Amex Platinum, you want to ensure those audiences are seamlessly integrated into curated deals. More efficient supply. Cleaner economics. Smarter decisions from the start. We’re excited to build alongside Index Exchange as they expand the Data Vendor Ecosystem for Index Marketplaces and continue pushing the industry toward a more efficient, equitable programmatic future.

Heading to CES in January and looking forward to connecting with marketing, media, and adtech leaders as we kick off the new year. If more precise, scalable audience strategies are part of your 2026 planning — particularly across deterministic B2B, Healthcare, or Political segments — let’s meet up and compare notes. #CES2026