Quantcast

"The days of just experimenting with AI are over." Quantcast’s Jeff Hilder recently sat down with Amy Labroo (Nestlé Health Science), Matthew Loys Duncan (Microsoft), Raashi Rosenberger (Meta), and Selina Sykes (Unilever) for Brand Innovators' SXSW Summit to map out the current AI landscape, what's working, what isn't and where AI innovation is headed next. At the heart of the discussion is a perspective we champion: that success in this era isn't about having the most data, but about having the right AI-powered intelligence to make that data actionable in real-time. From scaling innovation to navigating the hurdles of implementation, this is a masterclass in turning AI potential into sustainable performance ⚡️ If you missed the session, watch it here: https://lnkd.in/ekftDC6v #AiInsights #AIInnovation #BrandInnovators #BISummit #SXSW

Where is AI actually helping performance marketers? In our upcoming Performance Marketing Masterclass: Virgin Money’s AI Advantage, we’ll explore how Virgin Money, mFuse, and Quantcast are using autonomous AI to uncover net-new audiences and optimise campaigns in real time. You'll hear directly from the team behind the strategy. And we'll leave plenty of time for your questions. Join us: https://lnkd.in/e4EK8V_g Can't make it live? Register anyway, and we'll send you the recording. #PerformanceMarketing #MarketingAI #AdTech #ProgrammaticAdvertising

On April 14, we’re hosting a Performance Marketing Masterclass with Virgin Money, mFuse, and Quantcast to talk about where AI is actually improving results. You’ll hear directly from Mark Mitchell at Virgin Money about how his team approaches programmatic strategy today, and from Kostas Lazopoulos at mFuse about how to use AI to test new audiences and scale what performs. We’ll cover: - Where AI is genuinely improving performance - How teams measure cookieless outcomes today - The evolving playbook for performance marketing Plus, we’ll leave plenty of time for questions so you can quiz the speakers. 📅 April 14 🕒 10am ET / 3pm BST Save your spot: https://lnkd.in/e4EK8V_g #PerformanceMarketing #AIInsights #Masterclass #AI #Webinar

In a new Q&A with Adzine, Sara Sihelnik, Quantcast's Managing Director, Client Partnerships, EMEA, explains how autonomous AI agents are delivering faster ‘time-to-insight’ benefits, empowering marketers to reclaim their time to focus on innovation and strategy. AI agents are also leveling the playing field between Walled Garden environments and the Open Web by bringing the same level of technological simplicity, granularity, and efficiency that was once exclusive to the major platforms. The effect? The Open Web is becoming more diverse and relevant than ever. Our Q AI Suite is at the heart of this evolution, bridging the gap between data and human strategy to make high-performance, autonomous advertising a reality for today's marketers. Read the full interview in German here: https://lnkd.in/egVKH2jq #AIInsights #AdTech #QbyQuantcast #QAISuite #OpenWeb

AI tools are only as powerful as the architecture they sit on. If you're using a large language model (LLM) built on pulling levers, that's all it'll be able to do. Pull levers. When we ran head-to-head comparisons between autonomous AI and manual campaign setup, the median performance improvement was 58%. That's what reimagining the architecture from the ground up delivers. As Konrad Feldman, our CEO, explains in this clip, the difference is bigger than you think. Watch the full webinar on rethinking what AI can do: https://lnkd.in/eyTK4kfY #PerformanceMarketing #MarketingAI #AdTech #ProgrammaticAdvertising #AIInsights #AI

Next stop → Equarius Hotel, Singapore 📍 We’re excited to announce that we’ll be at the Digital Travel Summit APAC 2026 on 24-25 March at the Equarius Hotel, Singapore! Come and connect with us. Looking forward to seeing you there! #DigitalTravelSummitAPAC2026 #AI #MarketingInnovation #AdTech #DigitalMarketing #Quantcast

The G2 spring report is out, and it's official: Quantcast is the #2 ranked global DSP! Here's why our users love us: ⚡ Powerful performance: We don’t just deliver impressions, we deliver outcomes that boost the bottom line. 🔍 Unmatched insights: With first-party data and powerful native AI that unlocks high-intent audiences others simply can't see. 🛡️ Results you can trust: Measurable campaign peformance driven by real-time signals. With deep audience intelligence, we’re redefining what it means to win on the open internet and deliver the impact our clients deserve. Ready to push the boundaries of what's possible with programmatic? Book a demo: https://lnkd.in/gfu8qHub #G2Spring2026 #Programmatic #G2Leader #MarketingROI #AdTech #DataDrivenMarketing #CustomerSuccess

The real value of AI isn’t automation. It’s headspace. Last week, we hosted a webinar with CEO Konrad Feldman and Sr. Manager, Product Management, Annie Georgieva, that flipped the script on traditional AI thinking. The secret? Using AI to handle the probability so humans can embrace the possibility. This isn't just theory: our autonomous audience setup is driving a median 58% better performance for advertisers compared to manually configured campaigns. Watch the full session on demand understand the difference between native and "bolted on" AI intelligence: https://lnkd.in/eyTK4kfY #PerformanceMarketing #MarketingAI #AdTech #ProgrammaticAdvertising

Context is not the same as intent. In this episode of the IAB UK’s podcast, Audience Modelling: Rethinking Audiences in the Age of AI, hosted by Patrick Hann, Peyman Fakharian explains why keywords and page content alone don’t define audience intent. Reading about Iceland doesn’t mean someone is booking a flight to Iceland. The real innovation lies in combining billions of signals - URLs, contextual meaning, behavioural history, and intent - into an audience graph that can interpret patterns dynamically and responsibly. It’s about moving beyond static segments toward predictive understanding. Listen to the podcast here ➡️ https://lnkd.in/eYCfmytA #AI #AudienceModelling #IntentData #OpenInternet #IABUK

We did it! Our collaboration on the HSBC Loan - Tax Election Campaign just won the gold award for Best Use of AI & Technology at the IAB Hong Kong Digital Awards 2025! 🎉 A massive thank you to our partners at HSBC, Omnicom Media, and Saatchi & Saatchi for being so great to work with. It is through this level of collaboration that we are able to truly push the boundaries of technology and marketing excellence! This Gold trophy belongs to the whole team! 🏆🙌 Yanny Chan Chris Ng Chloe Lam #IABHK2025 #ArtificialIntelligence #Programmatic #AdTech #HSBC #DigitalTransformation #Innovation