Quantcast

Your highest-intent shoppers are out there. Traditional targeting just can't see them. That was the challenge Lighting New York faced. Legacy segments, third-party data, and manual campaign setup weren't enough to find and convert the customers that mattered most. Autonomous AI changed that. Join us on June 18 to hear Tom Johnston from Lighting New York explain how, alongside Ryan Kwon and Kaitlin Forbes from Quantcast. Sign up and get practical lessons you can take straight back to your team. Save your spot: https://lnkd.in/eVatxiqX #PerformanceMarketing #MarketingAI #AdTech #ProgrammaticAdvertising

Hello from Programmatic Pioneers Summit at the Royal Lancaster Hotel in London! We’re excited to be here connecting with peers across the industry as conversations turn to how data, intelligence, and AI are shaping the future of programmatic. Here’s where you can find us: 🎤 Today: John Thomson, Managing Director - will be presenting on stage at 11:00,  attend and find out how to break out of channel silos by using audience intelligence and autonomous AI to deliver your message exactly when and where it performs best. 💬 Following by a fireside chat hosted by Ellie Lane with our client Michael Singh at Symprove, exploring how these ideas are working in practice! If you’re attending, come by the booth - we’d love to connect! #ProgrammaticPioneers

Marketing has a channel silo problem. Channels are still planned and bought in isolation, but customers don’t think in silos. So your strategy shouldn’t either. Next week, we're heading to Chicago for the ANA B2B Masters of Marketing Conference and we're ready to challenge the status quo. If your media plan still reflects how channels used to work, more than how your customers actually behave, let's connect. Here's where to find us next week: 💼 June 3: Our VP of Product Management, Daniel Lee, will take the stage with Bloomberg Media and EY to break down what makes content genuinely connect with audiences. 🥂 June 4: We’re proud to sponsor the evening's Awards Gala! Join us for a night of networking and insights with the industry's top marketing minds. 🎤 June 5: Join Dan's second session as he makes the case for goal-first advertising. Find out how to break out of channel silos by using audience intelligence and autonomous AI to deliver your message exactly when and where it performs best. We look forward to seeing you in the Windy City! #ANA #B2BMarketing #AdTech #AI #PerformanceMarketing Association of National Advertisers

Happy World Marketing Day to every marketer shaping culture, building brands, driving growth and proving performance every single day. Marketing has always evolved with the world around it. From iconic print campaigns to the rise of television, search, social, streaming and now AI, every era has changed how we connect with people. Looking back matters. Not just to celebrate how far the industry has come, but to remember what has stayed constant throughout every era of change. Marketers have always been expected to make the numbers work. Even if the acronyms keep changing. Today's marketers are navigating more complexity than ever before. More channels. More data. More pressure to prove impact. And too often the systems behind modern advertising still feel disconnected, making the job harder than it needs to be. At Quantcast, we believe technology should remove that complexity, not create it. When the systems finally work together, something changes. Performance stops being something you manage and starts being something the platform delivers. The math starts mathing. So today, on World Marketing Day, we are asking one simple question. Is your marketing math mathing? We have been building something designed to make sure it does. Every time. Advertising has reinvented itself before. But never like this. This is not just a feature. It is the future. #WorldMarketingDay #QuantcastMath #IsMathMathing #PerformanceMarketing #AutonomousAI #PerformanceDSP #Advertisingplatform #CoolMathClub

Nothing beats a 5-star review that captures our core mission: to make programmatic advertising powerful, accessible, and intuitive 🌟 By giving marketers the tools they need to launch, optimize and measure campaigns with total confidence, we make it easier than ever to drive better campaign results. But a powerful platform is only half the equation. We’re also incredibly proud of our amazing account teams who go above and beyond to support our clients' success every single day. See for yourself why we're a G2 Leader: https://lnkd.in/gjwvQVdP #G2Leader #ClientSuccess #AdTech #DSPLeader #CustomerAppreciation

#FBF to last week when we partnered with dentsu to launch their Wellbeing Week with an activation focused on connection and healthy attention! Throughout the morning, teams across the office enjoyed fresh smoothies, acai bowls, and flowers - creating opportunities to pause and recharge during the day. Quantcast also delivered a session on Digital Wellbeing & Healthy Attention, exploring and sharing practical ways to reduce digital overload and protect focus in a busy working world. Thank you to everyone who joined the conversation and contributed to such an engaging start to Wellbeing Week 💜

Eleven years ago, we stood on stage at an IAB UK event and told the industry something it was only beginning to grasp: that programmatic advertising was about to create challenges and opportunities that only AI could unlock. We presented the timeline of changes the industry has already seen to date, where getting an ad onto a website took days, insertion orders were still being faxed, and the targeting being applied was borrowed from broadcast media. Technology was already shifting what was possible for marketers, moving the industry from print to digital, from mass broadcast to personalized delivery, and from fixed placements to decisions made in real time. Quantcast was already there, with the infrastructure, audience intelligence, and AI to deliver outcomes that intuition alone could never produce consistently at scale. Today our custom AI models are built specifically for every campaign, and autonomous systems find the right audience, shift budget and optimize toward outcomes without marketers having to pull levers or stitch together fragmented stacks. Eleven years on, the conviction is the same. AI drives outcomes. What has changed is the scale at which we can prove it. #ThrowbackThursday #AIinAdvertising #PoweredByQ #PerformanceDSP #AutonomousAI #QByQuantcast

Legacy targeting is leaving your best customers on the table. Join us on June 18 to hear from Tom Johnston at Lighting New York on how they delivered 2,080% ROAS after moving beyond legacy audience targeting and activating autonomous AI. Find out what changed, what worked, and hear from Kaitlin Forbes & Ryan Kwon at Quantcast on what every performance marketer can take away and apply to their own campaigns. Save your spot: https://lnkd.in/eVatxiqX #PerformanceMarketing #AutonomousAI #ROAS

Almost three years ago, on the IAB UK podcast "The Future Is Here: How AI Is Transforming Advertising," we explored how AI has moved from an experimental tool to core infrastructure, augmenting human capabilities and accelerating workflows, with effects already showing up in campaign performance. At the time, the industry was still debating whether AI was a threat or an opportunity. We were already building the answer. Since then we have launched Q, our integrated AI suite, putting autonomous audience creation, real-time creative optimisation and measurement in the hands of performance marketers everywhere. The proof came quickly. A 58% median performance improvement when autonomous AI went head-to-head with manual campaign setup. Same objectives, same budgets, same creatives. The only variable was letting the AI operate autonomously. The argument hasn't changed. Now the proof backs it up. #AIinMarketing #AutonomousAI #PerformanceDSP #PoweredByQ #IABEngage #QByQuantcast #TBT #ThrowbackThursday

Throwing it back to the Quartz Network event! Huge shoutout to our Senior Brand Partnerships Lead, Jessica Wrightson for taking the stage to speak about protecting the open internet and why an open, sustainable web matters more than ever. It was brilliant to have so many brands stopping by our booth for conversations around growth on the open web, partnership opportunities, and the future of digital advertising beyond the walled gardens. Always exciting to connect with teams who are thinking strategically about long-term growth, audience engagement, and performance beyond the platforms. If you’re thinking about how to drive stronger performance on the open internet, we’d love to continue the conversation — feel free to reach out and book a call with the team: https://lnkd.in/g4Yz4K3t