G2

This month for our ✨Employee Spotlight✨, we're shining a light on Shaylyn Sinclair, Employee Success Business Partner based in Chicago! 🧡 Learn more about Shaylyn's G2 journey ⬇️ ⭐️ 𝗪𝗵𝘆 & 𝘄𝗵𝗲𝗻 𝗱𝗶𝗱 𝘆𝗼𝘂 𝗷𝗼𝗶𝗻 𝗚𝟮? I joined G2 in June 2024. What struck me during my interview process was how authentic everyone was. I could tell right away that the Employee Success team was full of fun, smart, and genuine people, and there was no shortage of opportunity for me to jump in, make an impact, and grow with the company. ⭐️ 𝗪𝗵𝗮𝘁 𝗮𝘀𝗽𝗲𝗰𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗿𝗼𝗹𝗲 𝗱𝗼 𝘆𝗼𝘂 𝗳𝗶𝗻𝗱 𝗺𝗼𝘀𝘁 𝗳𝘂𝗹𝗳𝗶𝗹𝗹𝗶𝗻𝗴? Getting to work with people across the org, and the ability to partner with leaders to solve challenges that impact the business. ⭐️ 𝗛𝗼𝘄 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗱𝗲𝘀𝗰𝗿𝗶𝗯𝗲 𝗚𝟮’𝘀 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗶𝗻 𝟯 𝘄𝗼𝗿𝗱𝘀? Fast-paced, collaborative, and caring ⭐️ 𝗪𝗵𝗮𝘁 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗺𝗼𝘀𝘁 𝗽𝗿𝗼𝘂𝗱 𝗼𝗳 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝘁𝗶𝗺𝗲 𝗮𝘁 𝗚𝟮? I’m so proud to have played (and to still be playing) a part in welcoming our new team members from Capterra, Software Advice, and GetApp. So much time, effort, and care went into this work, and I can’t imagine going through it with any other team! ⭐️ 𝗪𝗵𝗮𝘁’𝘀 𝟭 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗮𝗱𝘃𝗶𝗰𝗲 𝘆𝗼𝘂 𝘄𝗼𝘂𝗹𝗱 𝗼𝗳𝗳𝗲𝗿 𝗼𝘁𝗵𝗲𝗿𝘀 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗰𝗮𝗿𝗲𝗲𝗿 𝗮𝗱𝘃𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁? Don’t be afraid to step outside of your comfort zone. It’s never easy, but it builds resilience and can unlock so many opportunities for your career growth. 

Next week I'll be speaking at Zero Click by Profound conference in San Francisco. My goal is to light a fire under CMOs to "think HEAVIER." I'll share AEO experiments at G2 that not only boost AI visibility, they improve SEO at the same time. Win/Win is always the way to approach problem solving. Also, I'll reveal a set of "marketing weights" that leaders can employ to tune their team's efforts during the Age of AI. - Weights for how you develop prompts to track (and create content to answer) - Weights for how you value offsite trust signals (the key to winning the answer) - Weights for success metrics that go beyond "mentions and citations." The true value of an LLMs lies in its weights: Perimeters that instruct them what to pay attention to and which data, patterns or relationships to value in predicting the next word. Marketers are approaching AEO efforts with a one size-fits-all mentality, but when it comes to selling software, fine tuning for commercial intent prompts will be the difference between winning and losing markets in the Age of Answer Engines. If you want to attend, the registration link is ⬇️ in the first comment. Thanks to Mohammad Farooq, Alex David, Matthew Huo, Trevor Pyle and Nick Lafferty for helping me shape this talk. I think we will give marketing leaders a way to think "outside the SEO/AEO box" and move from tactics to scalable strategy!

The AEO category is exploding 🚀, with a 62% boost in page views over the last 90 days. Meet the top 3 Market Movers on G2 in the category: Profound, Yext, and Conductor. 🎉 Hat tip to Noor Hamouda for the write-up and to Bijou B. for the sharp analysis of where AEO is headed.

No tricks. No jokes. Just this: AI is already influencing your pipeline. ❌ You can’t out-post it. ❌ You can’t out-spend it either. ✅ You can only earn its trust. We just dropped new ways to help your brand show up where decisions are actually happening. Our Q1 Innovation Event is your cheat sheet. Now on-demand: https://lnkd.in/es6CRRC3

I'm excited to be speaking alongside my close personal friend Gwyneth Paltrow at next month's Meltwater Summit in NYC... Come for my skincare routine tips, and stay for Gwyneth's insights on B2B software, services, and AI. To be fair, Goop was a really savvy Mailchimp ecommerce customer back in the day, so I'm sure she could do a way better job with B2B tech than I ever could with skincare. (UPDATE: I just shared my skincare routine with Gwyneth, and now she's consciously uncoupling me from this speaking opportunity. Guessing she didn't love my joint Margot and Richie Tenenbaum costume idea either...) All jokes aside - and fully acknowledging the date of this post - it's actually happening, I truly appreciate the Meltwater team inviting me to share a bit of the research we've been doing into how AI search is rewiring B2B software buying. More to come on that topic, but for now just know you'll rightly find Gwyneth's session on the main stage, and mine in a dingy broom closet somewhere in the Marriott Marquis basement.

Four former G2 interns share what the program meant to them & what made them want to stay. Their answers say it all. 🫶 🥹 Limited spots available in Chicago, London & Bengaluru. Apply or tag a future G2 intern: g2.com/careers 📌 Featuring: Simran Satoskar Sana Suman Vinti Agrawal David Surzykiewicz

G2 is in the The Wall Street Journal as a highly cited LLM source! 🚀 Love seeing the data validate something we've believed for a long time at G2: authentic human insight is becoming foundational in the age of AI. Reaching PEAK Performance in 2026 means being the source AI trusts — not just the brand that ranks. The WSJ's latest feature puts it plainly: trust has become a technical requirement for visibility. The old rules of search were about volume. The new rules of AEO are about 𝘢𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺. We’re in a total pivot from "searching" to "decisioning" — where AI models act as gatekeepers for billions in enterprise spend. Here's how I see brands winning: 🎯 𝗜𝗳 𝘆𝗼𝘂 𝗮𝗿𝗲𝗻'𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗮𝗻𝘀𝘄𝗲𝗿, 𝘆𝗼𝘂 𝗮𝗿𝗲𝗻'𝘁 𝗯𝗲𝗶𝗻𝗴 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗲𝗱. When LLMs are searching on behalf of your buyer, presence in those answers is presence in the decision. AI visibility isn't optional anymore. ⭐ 𝗟𝗟𝗠𝘀 𝘁𝗿𝘂𝘀𝘁 𝗨𝗚𝗖 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗯𝘂𝘆𝗲𝗿𝘀 𝘁𝗿𝘂𝘀𝘁 𝗨𝗚𝗖. As Profound CEO James Cadwallader notes, every AI platform weighs its sources differently — but reviews, forums, and real customer voices consistently cut through. A strong G2 presence isn't just social proof. It's an AEO amplifier. 🔄 𝗗𝘂𝗿𝗮𝗯𝗹𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗯𝗲𝗮𝘁𝘀 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝘁𝘄𝗲𝗮𝗸𝘀. With AI models updating as often as every 17 days, optimization tactics have a shorter shelf life than ever. The only sustainable path is high-quality, authoritative data that helps AI help the buyer. 📈 𝗧𝗵𝗲 𝗴𝗼𝗮𝗹: 𝗯𝗲𝗰𝗼𝗺𝗲 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗰𝗶𝘁𝗲𝗱, 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆. Not optimized copy. Not keyword stuffing. Real signal, at scale. Trust is the only currency that matters when an LLM is doing the searching for you — and the voice of the customer is now one of the most valuable datasets in software. Check out the full WSJ article linked below. ⤵️

diginomica asked our own Tim Sanders how AI answer engines are changing software buying... Turns out, a lot. 👀 Swipe for the highlights. ➡️ Full piece here: https://lnkd.in/eRUMYnzf

We support (and encourage) all forms of spring cleaning. Start with what your buyers can see.🌷