Patrick Ta Beauty is celebrating another major moment and our biggest international expansion yet with our launch last month at SEPHORA in the Middle East, a market that has become one of the brands strongest regions for organic demand. For Patrick, the expansion represents the culmination of a decade of groundwork. He has been traveling to the Middle East for 10 years, building visibility through private clients, educational events and a series of master classes that have grown with each visit. The team celebrated with a meet & greet at the Dubai Mall, a private training masterclass with the Sephora Team across the region, Patrick glamming top influencer talent, and the most major launch dinner to close out the trip. Thank you for the endless support and to everyone who brought this launch to life. We are beyond excited for this next chapter 🩷
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