Orange Logic

Different industries. Same problems. CMOs aren’t struggling with ideas. They’re struggling with the systems behind them. We broke down the 7 biggest challenges marketing leaders are trying to solve right now and what it takes to actually fix them. For more, read the blog: 7 marketing problems CMOs are trying to solve across industries. https://lnkd.in/gSYP3z7v

Migration feels impossible. It’s not, 90% of Orange Logic customers have migrated from other platforms, and 100% of those successfully launched. If you’re thinking about making a switch, the hard part isn’t the technology. It’s the plan.‼️ We put together a practical, step-by-step guide on how teams actually launch a DAM, from rollout to adoption. 🔗Download the DAM Launch Code. https://lnkd.in/gauNew7m

Last week, we hosted our first Women in DAM – London Forum at 1 Hotel Mayfair. It was an incredible afternoon. A room full of women across DAM, content, and digital workflows, all willing to share openly, challenge ideas, and talk honestly about what’s actually happening in their organisations today. What stood out most was the willingness to bring real challenges into the room. From AI adoption to governance to change fatigue, the conversations were thoughtful, practical, and refreshingly honest. Exactly the kind of space we hoped to create. A few key takeaways from the sessions: AI Agents in Content Operations - Hosted By Samantha Campton Agentic AI is generating a lot of interest, but real value comes from practical application. Progress depends less on the technology itself and more on how teams introduce it, manage change, and keep humans in the loop. AI Governance in Practice - Hosted By Kelly Pepper Start with guardrails, not perfection. Lightweight frameworks and clear ownership enable safe experimentation and faster progress, especially in a fast-moving space. AI Adoption & Change Management - Hosted by Kristina Huddart AI isn’t the only change teams are dealing with, it’s just the most visible. Adoption doesn’t happen at launch, and organisations seeing success are investing in ongoing support, champions, and enablement models to sustain momentum. Across the board, one theme was clear. No one has this fully figured out yet, and that’s okay. The most valuable thing is learning from each other and not starting from scratch. A huge thank you to everyone who joined us, and to our partners ICP and Huddart Consulting Ltd. for helping shape such a thoughtful and engaging afternoon. We’re excited to keep building this community and look forward to hosting the next Women in DAM forum in the summer

Digital product creation makes design faster. What gets harder is everything after. Once 3D assets start moving across teams, things can unravel. More versions. More feedback. Less clarity on what’s final. Speed without structure creates a different kind of problem. We put together a quick walkthrough of where this breaks and how teams are fixing it. Heading to PI Apparel Europe? Let’s connect and talk about how we can help with your orchestration needs. 👋

Digital product creation is working. Design is faster. Teams can move earlier. The friction shows up after. Once 3D assets move across teams, things slow down. Handoffs. Approvals. Versions. Systems that don’t connect. This isn’t a design problem. It’s a systems problem. The teams getting value from DPC aren’t adding tools. They’re using their DAM to connect assets, workflows, and approvals so work can move. We’ll be at PI Apparel Europe. If you’re going, let’s connect and talk about how we can help your team.‼️ Join us: https://lnkd.in/gGk5jxdB

Retail content is getting harder to manage. More SKUs. More channels. More versions. At some point, it stops scaling. We broke down what’s actually going wrong👇 Want to learn how to fix your content creation workflows? If you’re heading to ShopTalk this week, come find us at Booth N10, or schedule a call. https://lnkd.in/gGAcTG73

🕺 Great couple days at Henry Stewart Events DAM LA. A few takeaways: From Lionsgate: choosing a partner over a vendor changes how the work gets done. Alignment, speed, and shared ownership mattered more than feature lists. From our AI roundtable: the blocker isn’t capability, it’s clarity. Automation, copilots, and agents each have a role, but most teams are mixing them without a clear use case. 🤖 And across both, the same constraint shows up. If workflows, data, and ownership aren’t defined, nothing scales, with or without AI. We saw it in sessions, at the booth, and in demos all week. Closed out day one at a Michelin-recognized Japanese steakhouse with clients and others in the DAM community. Until next year! #DigitalAssetManagement #DAMLA

Retail and CPG teams aren’t struggling to create content. They’re struggling to orchestrate it. Too many assets. Too many approvals. Too many versions. Here’s the shift: adding more tools doesn’t fix this. It makes it worse. The bottleneck isn’t production. It’s the lack of a system that connects assets, workflows, and approvals. That’s why teams are using Orange Logic to move toward content orchestration, not just another siloed DAM solution. We’ll be at ShopTalk (March 24–26, Las Vegas) talking about how brands are building that foundation. If you’re going, let’s connect and talk about how we can help your team. https://lnkd.in/gGAcTG73

Most organizations don’t have a content problem. They have a discovery problem. Learn how Orange Logic can help: https://lnkd.in/dZKGaPyE

A great conversation on the shift of DAM from storage to orchestration, with our CEO Brian McLaughlin and Alaa Saayed at Frost & Sullivan. #DAM #ContentOrchestrationPlatform #COP #contentorchestration