Digital Product Creation Speed Creates New Challenges

As I now reflect upon 3 years with Hexagon AB, I took the time to revisit 3 excellent books that have helped me sharpen my perspective on developing new, innovative technologies: 1. The Innovator’s Dilemma (C. Christensen) - I encountered so many aha, lightbulb moments, but most importantly I was able to better define what “disruptive technology” is to me and how to approach this as a Product Manager. Disruptive technology does not necessarily mean a radically new integration of a singular gizmo, but can be breaking barriers so products are “cheaper, smaller, simpler and frequently more convenient to use.” And although there are a number of challenges creating such products, the innovation cannot end there - “disruptive technology should be framed as a marketing challenge, not a technology one.” Finally, Christensen states that “companies that succeed in commercializing them, therefore must find different customers for whom the new technology’s attributes are most valuable.” 2. Shoe Dog (P. Knight) - I simply ate through this book. The combination of Nike history and Knight’s story telling ability made it impossible to put down! Particularly inspiring are the 10 original Nike Principals. I will not list all 10, but my favorites: 1) “Our business is change”, 2) “We’re on the offense. All the time.”, 3) “Perfect results count – not a perfect process. Break the rules: fight the law”. I presented these at the outset of my current project at Hexagon to set the scene of how I wanted to take on the challenge, but I realised that these are characteristics that define my approach to Product Management, and in some ways life in general. 3. Steve Jobs (W. Isaacson) - I do not read contemporary biographies too much, but this one was irresistible. Jobs is a controversial person, to say the least, but his approach to end-to-end product design and UX is remarkable -  “Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do.” This is not an easy task and requires us to break away from typical customer-centric models, but if we can take the risk innovation can happen and disruption occurs. If you have not put together your summer reading list, then consider these and never stop exploring! #innovation, #productmanagement, #changetheworld

The letter "F" stands for Flagship Product Design A flagship product consolidates intention. It establishes a design benchmark, communicates quality expectations, and highlights key attributes in their purest form. For the customer, it delivers a peak experience. For the organization, it clarifies standards, speeds alignment, and reduces ambiguity. To learn more about flagship product design, visit https://lnkd.in/es2VFEXy

The hospitality winners of 2026 aren’t just digital-first — they’re sensory-first. 👀✨ From premium menus to immersive wall graphics, physical touchpoints are now the real revenue drivers. If managing print across 20–100+ locations feels like chaos, it’s because it is — unless you have the right technology partner. At Prisma, we remove the “manual tax” and turn execution into a competitive advantage. 👉Read more: https://hubs.ly/Q048Hb8m0 Ready to scale without the stress? It’s time to stop managing printers and start elevating your brand.

Product Launch Roadmap – Part 2 In the previous part, we covered the first two essential steps to launch your product effectively. Here are the next two steps that can save you time, cost, and unnecessary revisions: Get the First Draft Quickly Do not wait for perfection in the beginning. A quick first draft helps you evaluate whether your vision and your designer’s understanding are aligned. Early clarity reduces multiple revisions later. Keep Feedback Centralized Avoid multiple opinions from different people. Assign one responsible person to share feedback so that communication remains clear and execution stays on track. Time is the real investment in any product launch. The longer the delay, the higher the cost in terms of money, resources, and missed opportunities. If you are planning to launch a product and want a faster, more structured design process, we can help. Visit: https://lnkd.in/gpkcCthe Email: info@incredibledesignandprint.com WhatsApp: +91 99537 01709 #ProductLaunch #PackagingDesign #BrandStrategy #StartupGrowth #DesignProcess #BusinessTips #IncredibleDesignAndPrint

A lot of the real work in packaging happens before anything goes into production. During early discovery, we help brands bring their ideas to life through mock-ups, renderings, and prototypes—so they can actually see, feel, and refine the direction before committing. It’s one of the most important (and often overlooked) parts of the process. #packagingdesign #productdevelopment #beautyindustry #branding

This one hurt a little. We genuinely thought it was going to do well. - The design? Beautiful. - The packaging? Probably one of our best. - The kind of product you look at and think, “this is going to do really well.” We were proud of it. Really proud. And then… nothing. - No big traction. - No crazy orders. - No “this is selling out” moment. Just silence. And that’s when we realised something. Looking good isn’t enough. A product can look perfect… and still not work. Because people don’t just buy design. They buy: → what they recognise → what they trust → what feels right → what they keep seeing We learned that the hard way. Now when we work on launches, we don’t just ask: “Does this look good?” We ask: “Will this actually sell?” Because those are two very different things. We still like this one. Just don’t rely on looks the same way anymore. Have you ever had something you were sure would work… and it didn’t?

Your product is ready on paper. But your marketing is still waiting. This is Arome — a coffee machine brought to life through 3D product visualization. Every detail you see here, form, finish, proportions- is crafted before a physical unit even exists. For founders and product teams, this means you don’t have to wait for manufacturing to start showcasing your product. For eCommerce and manufacturing businesses, this changes how you go to market: - Start marketing earlier - Align stakeholders faster - Reduce dependency on physical prototypes - Create production-ready visuals from day one It’s not just about better visuals. It’s about faster decisions and stronger product communication. If you're still waiting for photoshoots to begin marketing, you're already losing time. Would you market your product before it’s even manufactured? #3DVisualization #ProductVisualization #EcommerceGrowth #Manufacturing #ProductDesign #CGI #StartupGrowth #DigitalTransformation

your project, and product development and how to ready your portfolio with your fully developed brand in your portfolio

After 20 years in design and product, I still care about this more than I probably should. Not the outputs. Not the titles. Not the surface-level stuff. The thinking behind it, and the thinking that drives the impact. How decisions get made. Whether we are solving the right problem. Whether something genuinely works for the people it is meant to serve. That part has never really gone away. If anything, it has become more important. Because you start to see how easy it is for teams to drift. To optimise for speed, for delivery, for optics. And how quickly that can take you away from what actually matters. I think that is why I keep building things as well. It keeps me close to the reality of it. #product #productmanagement #design

Circle back to the core... Often in design we set the base work in early stages of the design process by researching, synthesyizing and defining problem and persona. We then set a concept that solves for these problems, and the detail work starts. But as we are building and prototyping, we still make many decisions along the way. We pivot and adjust to for many important reasons (feasibility, manufacturbility, regulations, cost, business model)... These choices can potentially impact the core reasons we sought out to pursue that particular direction in the first place. It's important to circle back to the core, revisit the "why", even while you are detailing design work for production and launch. Products dont succeed because of features alone, keep the story and value aligned with the final delivery.