Every CDP is talking about agentic right now. The more important question is whether the agent helps you produce something faster or perform better. Those are not the same job. Faster segments, faster creative, faster journeys—useful, but not the hard part. The hard part is turning a business goal into something usable, activatable, and built to improve over time. We wrote about what separates an agentic feature from an agentic strategy, and the principles shaping how we're building it at mParticle. https://lnkd.in/epqmRABw
About us
mParticle, an end-to-end customer data platform (CDP), turns customer data into customer joy by seamlessly orchestrating the entirety of the customer data stack in real time. mParticle’s powerfully-configurable platform combines data activation, security, and AI predictions to help global brands like HBO Max, Marks & Spencer, JetBlue, and SoFi quickly and confidently use data to make decisions. mParticle has raised nearly $300M in funding. Founded in 2013, mParticle is headquartered in New York City with employees around the globe.
- Website
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https://www.mparticle.com
External link for Rokt mParticle
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Customer Data Management, Mobile Data Management, Customer Segmentation, Multiscreen Identity Resolution, Third-Party Data Enrichment, Developer APIs, Real-Time Data Streaming, customer data infrastructure, and customer data platform
Locations
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Primary
Get directions
257 Park Ave South
9th Floor
New York, NY 10010, US
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Get directions
419 E Atlantic Ave
Delray Beach, FL 33483, US
Employees at Rokt mParticle
Updates
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Most data platforms can unify customer profiles. Few give you the tools to see if it's working as intended. Identity Observability goes beyond profile resolution and enrichment. It adds a self-serve observability suite for your identity enrichment that helps you optimize health and enhance resilience. View identifier coverage, profile-level history, and event-level logs with ease. When something shifts, you see it fast and know exactly where to look. Learn more https://lnkd.in/eayJeqmZ #Observability #Performance #monitoring #Identity #IdentityResolution #CDP #Rokt #mParticle #Martech #performance
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Personalization at scale isn't a myth. Our clients are proving it. We love helping brands like Channel 4 drive personalization at scale: more engagement, more revenue, and even more entertainment for audiences. Proud to partner with Nathan Knight and the Channel 4 team.
📺 💥 How Channel 4 used Meta Entertainment Catalog Ads to drive +66% streaming views at -27% CPA vs manual ads 💥 📺 Increasingly, catalog has become a non-negotiable for entertainment advertisers on Meta in order to match their back catalog of content to the audiences who are looking for personalised show recommendations. Channel 4 have been leaders in this space, from early adopters to one of the first to test newer capabilities for entertainment advertisers for this case study. Comparing catalog ads with enhanced entertainment features (such as genre and media category) vs manual ads saw +66% streaming views and -27% lower CPA. “By using Advantage+ catalogue ads, we’re able to deliver personalised content at scale while showcasing our latest releases and the depth of our catalogue and archive. We’re already seeing incremental performance gains. Advantage+ catalogue ads enhance the effectiveness of our performance and conversion marketing, ensuring we serve the right content to the right viewers.” Charlotte Broadley Digital Marketing Manager, Channel 4 The Channel 4 team have been instrumental in shaping the future of Meta's catalog capabilities for streaming advertisers with incredibly valuable feedback to our product teams. A huge thank you to Charlotte Broadley, Nathan Knight, Robert Phythian, Iain Walters, Felix Hoppe and Maria Gaitanidou for your partnership and leadership in this space. More to come on improvements with catalog for entertainment. Big shoutout to the Meta team for all your support on this Shalom Akinboboye, Santiago Ivulich, Tomás Accini, Dan Moller, Laurian Lawson, Paola Cabrini, Georgia Hollingshead Read more here 👉 https://lnkd.in/e3sWMJ6C
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Mixpanel cohorts now sync directly into mParticle as user attributes, ready to power audiences across any connected destination. Dynamic syncs update membership in real-time. No manual segment rebuilds. Always relevant audiences. Build a cohort in Mixpanel, activate it everywhere else. Read more https://lnkd.in/epPaQj-i #Mixpanel #Audiences #Rokt #mParticle #Martech #Analytics #Segmentation #performance
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Rokt mParticle reposted this
Enterprise teams move fast when the proof is real. That's why we've broadened access to Match Boost and Composable Audiences so customers can use them in live campaigns, measure performance, and build the business case grounded in evidence — not speculation. Too often, the CDP capabilities that drive the biggest lift are gated behind higher tiers or limited access, forcing budget decisions before results are visible. We’re flipping that. As partners, we’d rather help you prove value first, then scale with confidence. Jillian Burnett breaks it down here → https://lnkd.in/eXUd9bG8
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Rokt mParticle reposted this
Rokt mParticle Introduces Match Boost to Improve Audience Match Rates Across Major Ad Platforms https://lnkd.in/dR4F3JRv #adplatforms #AudienceMatchRates #CDPcapability #CustomerDataPlatform #martech360 #news #RoktmParticle
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Rokt mParticle reposted this
Vibe.co now integrates with Rokt mParticle to help advertisers activate first-party data on streaming TV! Smarter targeting. Better performance. Zero manual work. Learn more in the comments 👇 #CTV #mParticle #Vibe #AdTech #MarketingTech
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Most businesses are sending CAPI events to Meta. But teams often cannot see if those signals are healthy and matched to correct user in Meta. The Event Match Quality dashboard in Rokt mParticle changes that. Break EMQs down by event, and see coverage for key identifiers like email, phone, IP, and click IDs. When signals drop, your teams can all see it and know exactly which events to fix. Learn more about EMQs in mParticle here https://lnkd.in/giqXs4wT #Meta #EMQ #CAPI #CDP #Rokt #mParticle #Martech #ROAS #CDP #Hybrid
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Most brands have rich warehouse data and strong real-time signals, but very few can use them together in the same moment. Hybrid activation closes that gap. Teams get a clearer, more complete view of each customer and can deliver experiences that stay consistent across eligibility, suppression, personalization, and lifecycle programs—without duplicating logic or stitching together separate systems. Learn more about how hybrid activation is changing the way enterprises build and reach their audiences 👉 https://lnkd.in/eQM3kNQ2
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📣 Reach more of the customers you already know. Match Boost now works on Reddit, Inc. and Pinterest, so you can connect with more of your first-party audiences on the channels where they spend their time. More to come as we continue to build momentum with Match Boost. Read the blog post to learn more 👉 https://lnkd.in/dasnbkS8
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