Hightouch

Big week for Hightouch in Europe 🇫🇷 We’ve officially opened our second office in the region: right in the heart of Paris. It’s safe to say the views are just as inspiring as the opportunity ahead. To mark the occasion, our CRO Josh Kanagy and Regional VP Jennifer Timmerman welcomed customers and partners to celebrate with us over a champagne toast 🥂 . It was a great moment to reflect on the momentum we’re seeing across Europe and our continued investment in one of our fastest-growing regions. A huge thank you to everyone who joined us to make it special. We’re still growing and we're hiring for Sales, Technical and Support. 👉 Check out our open roles: https://lnkd.in/gxARXRWN

We built a whole set of specialized subagents to power Agentic Marketing Platform. Google Gemini is critical for the creative ones. Together, we’re building top-notch creative assets informed by our comprehensive marketing context layer. Because Hightouch understands your business, it can use Gemini to make more relevant and performant creative. Taige Eoff from Google summed it up well: This is about moving from experimental AI to scalable utility for non‑technical teams. Learn more about what we built here: https://lnkd.in/eAj6r8G8 P.S. If you’ll be at Google Cloud Next '26, we’ve got a bunch of events where you can meet the team! Check out the links in the comments.

Today, we're excited to launch our zero-fee offsite monetization solution! Media networks can now onboard and list audiences directly on DSP marketplaces like The Trade Desk and Yahoo DSP, without paying a secondary revshare fee. The existing model forces you to onboard audiences through a middleman marketplace (like LiveRamp) before the audience reaches the DSP. You pay twice: once to the onboarder, once to the DSP. With Hightouch, audiences go directly to the DSP marketplace and are enhanced to maximize reach and revenue potential. One fee. Full margin. Learn more here: https://lnkd.in/g7kaK-Yt #RetailMedia #OffSiteMedia #ProgrammaticAdvertising

Over the last several months, we’ve been quietly building our first-ever community, but it’s been growing faster than we can keep up, so today we’re officially launching Lifecycle Leaders: The premier community and resource for all things lifecycle. It’s totally free. Join the thousands of lifecycle marketers around the world! 👉 https://lnkd.in/gP7xvPKK

Shoptalk is here – and AI is everywhere. Stop by the Hightouch booth to see how retailers are using AI agents to power customer marketing — from planning and content generation to true 1:1 personalization at scale. Plus, build your own custom LEGO agent while you're there.

Performance marketers always see new, buzzy terms pop up. But "signal engineering" is different. Because it reflects a fundamental change in advertising. AI now handles the tedious work of tweaking bids, budgets, and placements. The new job (and the real opportunity) is feeding the algorithms the right data. That's signal engineering, and it's quietly becoming one of the biggest competitive differentiator in paid media. We broke it all down in our latest post: how it works, why it matters, and how to build your own signal engineering practice. 👉 https://lnkd.in/gb-rC5mU

It's 2026: Do we even need to talk about martech stacks anymore? Maybe not. Scott Brinker just made the case for what comes next is a composable canvas built on a unified data foundation, where customer, campaign, content, code, and control data flow without integration bottlenecks. Spoiler alert: The future for the Composable CDP is looking bright. Check out the full report from Scott Brinker and our friends at Databricks here: https://lnkd.in/eGm-AJbW

We just got back from our team offsite, and we're still riding the high 🌊 🌺 Every year, we bring the whole Hightouch team together to talk about our strategy and connect. After doubling our employee workforce over the last year, it felt more important than ever to spend time together. We met new co-workers, celebrated our wins, and built plans for where we can grow. After a beautiful week in Hawaii, we all walked away inspired by the massive opportunities ahead ✨ We're growing, and we're looking for people who want to be part of what comes next. 👉 Check out our open roles: https://lnkd.in/gxARXRWN

Churn is one of the biggest problems for subscription companies, but to solve it, you need to stop studying the companies with the best retention. Instead, consider the ones that have the most to lose. While giants like Netflix and Disney+ sit at a comfortable ~4% monthly churn, sports-heavy streamers can often face upwards of ~12%+. Luke Kline ran a wild marketing experiment to deliberately trigger FuboTV's winback program and broke it all down in the latest edition of Lifecycle Leaders. He uncovered 3 core tactics any lifecycle team can learn from. - A zero-cost psychological play that can reverse cancellations (without discounting) - A “price ladder" designed to protect margins  - A calendar to force a renewal decision when FOMO is at its absolute peak You can access the full breakdown here: https://lnkd.in/gigK2_Aa

👏 Big thanks to Accor for a fantastic keynote at One to One Retail E-Commerce in Monaco, on their journey from data silos and slow campaign execution to a unified, cloud-first data platform. By centralizing data in Snowflake and activating it with Hightouch, Accor empowered marketers to self-serve audiences, move faster, and activate 1st-party data at scale. The results speak for themselves: ⚡8–15x faster audience creation 📈+20% ROAS in luxury acquisition 📱+47% app downloads through faster experimentation 🎯+50% conversion rate with enhanced personalization A great example of how data, marketing, and partners can collaborate differently when the right foundation is in place. If you’re at One to One Monaco, come visit us at Booth C14 in Hall F 👋 #ComposableCDP #MarketingData #AIinMarketing #OneToOneMonaco