KERV.ai

🎉 One year of spotlighting the people behind KERV.ai 🎉 To celebrate the anniversary of our Employee Spotlight series, we’re turning the camera to the top: KERV’s Co-Founder and CEO, Gary Mittman. From leading KERV’s vision to finding ways to unplug (hint: dirt bikes are involved 🏍️), Gary shares a glimpse beyond the CEO title, including his dream cameo in Yellowstone and the mindset that’s guided him throughout his entire career. In this spotlight, he reflects on the advice that’s stuck with him, what he hopes people take away from the work we’re doing at KERV, and the perspective he brings to building and leading a company in this space. Plus… a little sneak peek 👀 KERV KAST is coming—a new series featuring candid conversations with industry voices you’ll want to hear from. Stay tuned. 🎬 Watch the full video below to get to know Gary and see what’s next.

KERV.ai was on the ground at Shoptalk Spring in Las Vegas, and one thing is clear: the future of ecommerce is being reshaped before the purchase even happens. A few key takeaways from the floor: ✔️ AI is transforming the top of the funnel—reshaping how consumers discover, not just how they convert ✔️ Discovery is consolidating around platforms with unmatched scale—traffic, data, and AI are the new gatekeepers ✔️ We’re rapidly shifting from “search → site” to “conversation → recommendation → purchase” ✔️ The biggest winners? Platforms and technologies that power discovery and influence decisions earlier in the journey It’s not just about where people buy anymore—it’s about where they decide. A huge shoutout to Marika Roque and Trina Banerji for representing KERV in Las Vegas and bringing our perspective to the shift toward smarter, more context-driven discovery 🔥 And to Shoptalk for continuing to bring together some of the sharpest minds and most important conversations in the industry 👏

We’re proud to see KERV.ai featured in egta's latest case study spotlighting Paramount Australia & New Zealand’s Big Brother Contextual Advertising campaign—a new benchmark for shoppable, attention-ready CTV. This work brings to life what’s possible when AI, premium content, and creativity converge to create seamless, in-the-moment experiences. Key results: 📈 6x higher pause rate vs. benchmarks with Pause to Shop 📲 3x higher QR scan rates with Own the Moment 🎯 Stronger engagement through contextually aligned, scene-level ad placements 🛒 Real-time experiences driving discovery to conversion As our Chief Innovation Officer, Marika Roque, shared: “By harnessing scene-level intelligence, we’re turning key moments into immersive, shoppable experiences—proving that relevance doesn’t just enhance storytelling, it drives action.” A huge thank you to Paramount Australia for the collaboration and continued innovation, and to egta for recognizing this work. The future of TV is contextual, immersive, and shoppable, and we’re just getting started. 👉 Read more: https://lnkd.in/g7Ef6vvi

At KERV.ai, we’re obsessed with the right moment…where context, creativity, and performance collide. And at POSSIBLE, we’re bringing something big. 👀 We’re unveiling a new layer of AI-powered moment intelligence across every screen…powered by KERV’s patented pixel-edge precision and nearly a decade of metadata expertise. ✨ Advertisers reach brand-safe, high-impact moments that actually drive results 📈 Publishers unlock net-new revenue from every frame 🛍️ And the right moment becomes commerce-enabled & measurable This is what happens when AI meets intention. Let’s connect at POSSIBLE and show you what’s next. 🚀 https://lnkd.in/eqYrHEw5

One of the biggest nights in entertainment became a powerful stage for interactive CTV. 🏆 Through Disney Advertising's enhanced #CTV offering - powered by KERV.ai - Pfizer delivered an immersive storytelling experience during the Oscars that allowed viewers to lean in and take action on their own terms.  As streaming continues to dominate, the opportunity is clear: when premium content, cultural moments, and interactivity come together on the big screen, attention turns into engagement - and engagement drives results. Full story in Variety: https://lnkd.in/ezATqyxx

Streaming is evolving, and we’re excited to see this work recognized. KERV.ai and Warner Bros. Discovery were named a finalist and honorable mention in the Shoppable / Commerce Campaign of the Year category at Chief Marketer's Convergent TV Awards for our Branded Shop HBO Max campaign with Wayfair. The campaign reimagined streaming ad breaks as contextual, shoppable moments, connecting what viewers see on screen with relevant products in real time. The results showed what’s possible when storytelling and shopping converge: • 12X higher scan rates when ads aligned with the preceding scene • 15X higher click-through rates in the companion Mobile Shop • 50% increase in time spent engaging We're grateful to our partners at Warner Bros. Discovery and Wayfair for helping push the boundaries of what shoppable TV can deliver. 👉 Learn more about the campaign in our case study: https://lnkd.in/eGN-5gHQ

What happens when creative actually matches the moment on screen? In Wurl's "In Context" video series, KERV.ai’s Chief Innovation Officer Marika Roque sat down with Victoria Owens-Ferreria to discuss how contextual intelligence is reshaping CTV advertising. With solutions like KERV’s, AI can analyze what���s happening on screen and help advertisers align creative with those moments in real time, unlocking more relevant messaging and stronger performance. As Marika puts it: “When context is associated to a buy, the performance is higher. We’ve seen increases in sales and conversion. So contextual does perform—but it also performs for the advertiser 𝘢𝘯𝘥 for the publisher.” A big thank you to the Wurl team for including us in this thoughtful conversation. 📖 Read the blog to learn more: https://lnkd.in/gcdRZXSP 📺 Watch the interview below. 👇

Personalization, discovery, and performance were front and center at Brand Innovators' Regional Summit hosted by CROSSMEDIA. KERV.ai's SVP, Head of Partnerships, Lauri Baker, moderated the panel “Scale Without Sacrifice: Personalization Strategies That Perform,” alongside Krystle Rocci from Pernod Ricard and Sam Clarke from Crossmedia. A few themes that stood out: 🔎 Discovery is evolving — consumers are finding brands far beyond traditional search. ⏱️ Context matters — the right message often depends more on the moment than the audience alone. 🎨 Dynamic creative unlocks personalization — modular creative paired with the right signals makes scale possible. 📊 Measurement is shifting — performance today goes far beyond clicks. The takeaway: scale without sacrifice isn’t about doing more personalization, it’s about using smarter signals, flexible creative, and measurement frameworks that reflect real business impact. Thank you to Brand Innovators and Crossmedia for hosting this fantastic conversation.

As Tax Day Nears, Reaching Consumers at the Right Moment Matters Most “I’m so excited to file my taxes!” … said no one, ever. With Tax Day just over a month away, brands are increasing reminders. But in a crowded media landscape, more frequency doesn’t equal more impact. Reaching consumers in the right mindset is what resonates. KERV.ai can help brands show up in high-momentum content moments where viewers are already motivated, inspired, and in a take-action mindset. 💸 🌴 🛍️ Using patented contextual metadata, KERV identifies “finish-line” scenes and aspirational refund-daydream moments, when viewers are actively imagining what’s next. We pair those moments with in-stream, interactive CTV, so messaging lands when it’s most relevant, and actionable. This tax season, don’t just reach audiences. Reach them in the moment that matters. 👉 Reach out to your KERV rep to get started: https://lnkd.in/eB8jst45