Transcript

With the Oscars this year showed that it's not only important to tap into pop culture moments before the event, but also after. It's fascinating to see the conversation shift from Saturday to Monday. We used the mindset graph to track top mentions both pre and post Oscars. So look at the top five people mentioned in 5th place, Michael B Jordan with 759,000 mentions and that is not a surprise at all because he has been an actor that's been on everybody's radar for a long time. Always delivering, Michael B Jordan's captivating turn as the twins and Sinners netted him his first Best Actor trophy. In fourth place, Winnie Mosaku with 1.4 million mentions. She was a first time Academy Award nominee and while she did not win the Oscar, I think she won Best Dressed in my opinion because she was stunning. And in 3rd place, Tiana Taylor with 1.6 million mentions. She's been the talk of the town. For her to turn in one battle after another, her screen time was small, but her performance was huge. And in second place, Leonardo DiCaprio with 1.63 million mentions. Leo's career has been fascinating for people to follow. For a long time, he was in the race for Best actor for one battle after another. This year might have lost at the event, but he has not lost in the people's hearts, minds and curiosities. And then in #1 is Jesse Buckley with 1.7 million. Mentions won best actress for Hamnet. She secured a clean sweep by dominating major precursors to the Oscars, including the Golden Globes, Critics Choice, BAFTA and SAG Awards.