BASE

Our very own Scott and Wes are taking part in the Snow Camp 3 Valley Rally in Val Thoren. Details about Snow Camp, the event and how to support are in the JustGiving link.

As we continue to invest in clean rooms and innovating with data at BASE, we're looking for a Data Analyst to join us. This role will be at the forefront of how we bridge the gap between retail and e-commerce through advanced analytics. From pioneering new ways to leverage Amazon Marketing Cloud (AMC) and AWS Clean Rooms to building the predictive models that shape our clients' futures, you’ll have the autonomy to innovate and the platform to see your work change the industry standard. Interested in joining the team? Check out the full JD and apply below. Know someone great? If you or anyone in your network is looking for a new role where you can actually see the impact of your work every day, please reach out or share this post! We’re looking for curious, proactive builders who want to be part of something they can be genuinely proud of.

Happy New Year from all of us at BASE! Looking back on 2025, what a year. We set out to achieve some aggressive goals. Here are some highlights: 1. Achieving AMC accreditation as one of a few agencies globally! 2. Serving and growing our client base (see what we did there?) of incredible brands 3. Building into a team of 8 industry experts  4. Our first Amazon approved case study all about how we used Ad Tag, AMC and Prime Video to generate new business for a client 5. Invited to share our perspective on key topics with our partners, and to speak at key industry events (announcements to follow for 2026) To all of our clients: thank you for trusting us with your business and for your partnership. Additionally, we have been beyond thankful for the support, endorsements and 'you've got this!' chants we have received from our industry. Thank you for your encouragement, it truly means a lot! We are all seeking to raise the bar with what we deliver year on year, in an industry where we are writing and shaping the future. 2026 is set to be an instrumental year. We’ve been quietly building completely new solutions with tech and methodologies which we are itching to announce. May your year be filled with success, health, and plenty of reasons to celebrate. Like using AI to create team photos.

Thanks to everyone who joined us at our UK BASE x Xnurta 2026 Retail Media Planning Using AMC & AI event last week. Despite it being the start of Black Friday week, we shared the following: Fireside Chat with BASE & TRIP with Wes, Ben and Mohamed Xnurta AMC Hub + AI Optimization Tooling Demo showcased by Annamaria AMC Masterclass: Use Cases in Action presented by Tim It was a packed event focused on actionable data strategies for brands. If you couldn't make it but want the high-level takeaways from the session, send us a DM. Happy to share what you missed!

Join Scott Russell as he discusses everything you missed from unBoxed 2025 with Wes and Tim. Covering the AMC Ads Agent and the unified Campaign Manager updates and what it means for brands.

🖥️ After catching up with Wes Maynard and Tim Watkinson of BASE following Amazon unBoxed, here are their insights on some key announcements and what this may mean for brands. 🟩 Exploring the unified console: What significance does this hold? 🟩 Understanding the role of Ads agent: What can we anticipate? 🟩 Leveraging this for brand value: How can brands benefit? If you find this intriguing and wish to delve deeper, join us and Xnurta on 20/11 in Holborn (registration link in the comments) or connect with us directly for a tailored discussion about your business. #AMC #AI #adsagent #DSP #SPAds #Unboxed #Amazon

It is that time of the year when the plans you made are being executed and 2026 planning is being shaped and concluded. Two of the utmost important value / needle movers that must be in the plans are Clean Rooms and AI automation for media. There has never been a more exciting time working in Amazon / D2C, with the measurement and audience capabilities of Amazon Marketing Cloud. BASE and Xnurta will be hosting an event on 20th November to introduce specific models and strategies to help you drive measurable growth for 2026 and beyond! If you're interested in joining, follow the link below to sign up and hope to see you there! https://lnkd.in/ewt7URrw

👋🏻 Announcement! 🔔 I’m very grateful to work in such an innovative industry, and throughout this time I've worked alongside so many talented individuals and businesses... You’ll be familiar with the many iterations of the famous quote of “surround yourself with talented people” - well, I’ve lived into this during my career, and it is why I’m filled with energy and excitement to share that alongside my current ventures I'll be joining: BASE Commerce Media team as - Chief Commercial Officer So the “talented people”, ...? BASE was founded by Ethan Kitching and Wes Maynard, and is scaling swiftly, supporting its talented clients to win in ecommerce. Additionally, Tim Watkinson (CTO) and a team of incredibly smart seasoned industry experts including Sophie Down, Luso Katsonga, Ibrahim Zarifeh and many more make up the team. This awesome bunch have delivered award-winning campaigns, treasure troves of incremental sales and provided deep valuable insights for many of the world's leading brands locally and internationally. The BASE team addresses head on the challenges posed in today's digital landscape, providing the methodology, ad-tech depth and expertise to simplify, plan, and execute with precision. In short: BASE brings light, clarity, a bit of calm, (and humour I’m reliably informed) to the world of Amazon, retail media, e-commerce, and Direct to Consumer. 👉 Check us out at basecommerce.media or give us a follow here on LinkedIn. And if you want to chat — about work, ideas, or just to catch up — message me scott@basecommerce.media 🚀 #ROASforshowglanceviewsfordough #Ecommerce #RetailMedia #AmazonAdvertising #AmazonMarketingCloud #AMC #DSP