TRIP

Mood is having a moment 🌿 A new BevNET report shows mood-support drinks are now outpacing both protein and gut health in growth. That’s a pretty big shift. For years, “functional” meant energy, performance, or digestion. Now, it’s about how you feel and we’re seeing it in real time. From retail shelves to festival takeovers to everyday rituals, more people are reaching for drinks that help them unwind, reset, and find a little calm in the chaos. This is the category evolving. And it’s only getting started. We have been building for this moment at TRIP, and it’s exciting to see the wider market catch up. Excited to see where mood goes next 👀

West Hollywood just got a little calmer 🌿 TRIP showed up at the opening of Erewhon’s newest location, featured in VIP gift bags and stocked on shelves for day one. From in-store moments to everyday rituals, we’re continuing to meet people where they are with drinks designed to help them unwind, reset, and recharge. If you’re in the area, stop by the new Erewhon and pick up a can of Mindful Blend! ✨

🚀 The fastest growing UK drinks brand has officially landed in Ireland with Richmond Marketing. We’re absolutely delighted to partner with TRIP 🌿 — a globally recognised brand and true leader in the health & wellness space. Now launching in 𝘁𝗵𝗿𝗲𝗲 𝗱𝗲𝗹𝗶𝗰𝗶𝗼𝘂𝘀 𝗳𝗹𝗮𝘃𝗼𝘂𝗿𝘀 🍓🍋🌱 ✨ Wild Strawberry ✨ Sicilian Lemon ✨ Elderflower Mint With 𝗻𝗼 𝗮𝗱𝗱𝗲𝗱 𝘀𝘂𝗴𝗮𝗿, 𝗹𝗼𝘄 𝗰𝗮𝗹𝗼𝗿𝗶𝗲𝘀, and calming botanicals including 𝗺𝗮𝗴𝗻𝗲𝘀𝗶𝘂𝗺, 𝗹𝗶𝗼𝗻’𝘀 𝗺𝗮𝗻𝗲, 𝗹𝗲𝗺𝗼𝗻 𝗯𝗮𝗹𝗺 𝗮𝗻𝗱 𝗰𝗵𝗮𝗺𝗼𝗺𝗶𝗹𝗲, TRIP is helping people find their calm in the everyday chaos 🧘♀️💚 👉 Don’t forget to 𝘀𝗰𝗮𝗻 𝘁𝗵𝗲 𝗤𝗥 𝗰𝗼𝗱𝗲 on the back of the can to redeem a 𝗙𝗥𝗘𝗘 𝟯‐𝗺𝗼𝗻𝘁𝗵 𝗖𝗮𝗹𝗺 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 📲🎧 #RichmondMarketing #TRIPDrinks #TRIP #HealthAndWellness #FunctionalDrinks #FMCG #FindYourCalm #FunctionalBeverages #Calm

🚀 The fastest growing UK drinks brand has officially landed in Ireland with Richmond Marketing. We’re absolutely delighted to partner with TRIP 🌿 — a globally recognised brand and true leader in the health & wellness space. Now launching in 𝘁𝗵𝗿𝗲𝗲 𝗱𝗲𝗹𝗶𝗰𝗶𝗼𝘂𝘀 𝗳𝗹𝗮𝘃𝗼𝘂𝗿𝘀 🍓🍋🌱 ✨ Wild Strawberry ✨ Sicilian Lemon ✨ Elderflower Mint With 𝗻𝗼 𝗮𝗱𝗱𝗲𝗱 𝘀𝘂𝗴𝗮𝗿, 𝗹𝗼𝘄 𝗰𝗮𝗹𝗼𝗿𝗶𝗲𝘀, and calming botanicals including 𝗺𝗮𝗴𝗻𝗲𝘀𝗶𝘂𝗺, 𝗹𝗶𝗼𝗻’𝘀 𝗺𝗮𝗻𝗲, 𝗹𝗲𝗺𝗼𝗻 𝗯𝗮𝗹𝗺 𝗮𝗻𝗱 𝗰𝗵𝗮𝗺𝗼𝗺𝗶𝗹𝗲, TRIP is helping people find their calm in the everyday chaos 🧘♀️💚 👉 Don’t forget to 𝘀𝗰𝗮𝗻 𝘁𝗵𝗲 𝗤𝗥 𝗰𝗼𝗱𝗲 on the back of the can to redeem a 𝗙𝗥𝗘𝗘 𝟯‐𝗺𝗼𝗻𝘁𝗵 𝗖𝗮𝗹𝗺 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 📲🎧 #RichmondMarketing #TRIPDrinks #TRIP #HealthAndWellness #FunctionalDrinks #FMCG #FindYourCalm #FunctionalBeverages #Calm

💗 Spotted across the UK this month: Buy Women Built You’ll see it showing up across the UK this month, from delivery vans to homepages to shelves nationwide. In the month of International Women’s Day, we’re proud to be part of a movement gaining real momentum. When major retailers spotlight the women behind the brands, it gives consumers the opportunity to choose to support them. The impact goes far beyond the shelf. It’s about building from lived experience and a collective desire to create something better.

We are thrilled to share that TRIP is now in Target stores nationwide 🇺🇸 Even better? Our Wild Strawberry flavor is now part of the lineup 🍓 This milestone is a big one for us, and we’re so grateful to our community, team, and partners who’ve helped make calm a little more accessible every day. 💛 Here’s to continuing to make moments of calm easier to find, wherever you are.

Whole Foods Market you’ve done it again! There’s nothing like going to the store and seeing the amazing store managers’ creativity and love for TRIP! Our community has always been down to the real people bringing the brand to life, seeing the smiles on customers faces 😍😍

🌿 𝐓𝐡𝐞 𝐧𝐞𝐱𝐭 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐝𝐫𝐢𝐧𝐤𝐢𝐧𝐠 𝐢𝐬 𝐭𝐚𝐤𝐢𝐧𝐠 𝐬𝐡𝐚𝐩𝐞 A new category is emerging, built for consumers looking to find calm, whether that’s navigating the day or unwinding in the evening. Functional soft drinks are growing fast, up +𝟐𝟖.𝟓% 𝐭𝐨 £𝟏𝟏.𝟑𝐦, signalling a clear shift in how people are approaching what they drink. At TRIP, we’re proud to be part of building this space, helping more people discover drinks that support how they want to feel, not just what they want to avoid. 𝐖𝐡𝐚𝐭’𝐬 𝐝𝐫𝐢𝐯𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐬𝐡𝐢𝐟𝐭? 1️⃣ 𝐁𝐞𝐭𝐭𝐞𝐫 𝐟𝐨𝐫 𝐲𝐨𝐮 𝐢𝐬 𝐧𝐨𝐧 𝐧𝐞𝐠𝐨𝐭𝐢𝐚𝐛𝐥𝐞 Consumers are choosing drinks with less sugar, fewer artificial ingredients, and real functional benefits. 2️⃣ 𝐀𝐥𝐜𝐨𝐡𝐨𝐥 𝐢𝐬 𝐛𝐞𝐢𝐧𝐠 𝐫𝐞𝐝𝐞𝐟𝐢𝐧𝐞𝐝 Moderation is becoming the norm, with more intentional, everyday choices. This isn’t about one category replacing another. It’s about a broader evolution in how people drink, moving beyond simple substitution towards drinks that actively add to daily routines. 🌿✨