ATTN:

A renowned presidential historian, a wisecracking action star, and an Emmy-winning comedy writer walk into a bar... It's the start of a great joke, and also one of the most exciting projects we're working on this year. Getting to pair Doris Kearns Goodwin, Chris Pratt, and Alex Gregory to reimagine American history is exactly the kind of unexpected creative challenge we love, and what makes ATTN: unique: 🇺🇸 bringing together the most compelling talent 🇺🇸 to tell stories that educate, inform, and matter 🇺🇸 while making important ideas accessible, entertaining, and culturally relevant. Thank you Emily Berens, Cass Russell, Matthew Mintz, Michael Vainisi, Matthew Segal, Jarrett Moreno, Shyla Brown, Esq. for bringing this one over the finish line.

After 250 years, it's time we ask, "What have we learned?" 🇺🇸 In our latest collaboration with Ad Council and More Perfect, history and creators collide to unearth lessons from visionary leaders. By exploring the people and moments that defined our history, we are sparking conversations about the future we want to create together. Catch the series here. https://lnkd.in/gY_89BRn A huge thank you to our creator partners: Dr. Harini Bhat (@tilscience), Eric Somppi (@what.history), Lauren Cella (@laurencella) and Emily Mazza (@makeupbyemazza). Working with the team at Ad Council was the ultimate gift 🎁. Ellyn Fisher, Margaret Files, Milan Genovese O'Malley, Elena Havas Taylor, Paula Veale, Kate Emanuel, Heidi Arthur. And to our team at ATTN: thank you for the incredible work 👏. Lisa Steinberg, Matthew Mintz, Evelyn Nila, Jane Tucker, Catherine LeClair, Brendan Stepp, Kelly Trigo, Colin Sterbenz.

The latest SPARKS is all about finding the right ways to turn up the drama. From cosmic product promos to icy album launches, the mundane is becoming the moment. Swipe for more 👉

Our Senior AI Creative Lead Shana Nielsen says that AI World Model systems like Google’s Genie 3 signal a potential experiential shift in digital storytelling. While we’re still in the early days, she notes how brands may soon build and explore these interactive environments. ➡��

The people have spoken, and we just won a Webby! Our series with PGA TOUR “Truth or Putt” won an award in the Social & Games - Sports category! Thank you to The Webby Awards for the massive recognition, and to our incredible team who turned their creativity into a hole in one achievement. ⛳ ✨

From an organic merch obsession to a crisis-turned-campaign, the most resilient brands are the ones that build their own lore, and let culture do the rest. Swipe for more wins on SPARKS 👉 

Our work with PATTERN Beauty is truly the best of the internet. "The Pattern Lounge" is officially a The Webby Awards People's Voice Award finalist, and we couldn't be more proud! 🗳️Vote by April 15!  https://lnkd.in/gm-PcJBN 

ATTN: is very excited to partner with The Washington Post to launch WP Creator, a new model bridging independent creators with the editorial rigor and trust of legacy journalism By leveraging our expertise in scaled creator programs, we helped build the necessary infrastructure for this creator partnership, helping both brands and consumers find trusted messengers in today's chaotic media ecosystem. Sara Kehaulani Goo said it best: "It’s time that the media industry takes creators seriously." From personal finance to mental health, we are shaping a new era of digital storytelling. Read the full announcement below to see how we are elevating the ecosystem.

Side quests aren’t distractions. They’re fuel. Catherine LeClair's latest LBBonline - Little Black Book op‑ed shows how trail running sharpened her creative edge.  #Creativity #AgencyLife #AdvertisingCreative

What if social media became the space that brought generations together? This week on SPARKS, we look at how brands are fostering more authentic conversations while leaving the self-promotion behind. Tap in ⬇️