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Hello, I'm Daniela - an Advertising and Marketing industry leader with 15+ years of…
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1K followers
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Daniela Asaro reposted thisDaniela Asaro reposted thisOur work with PATTERN Beauty is truly the best of the internet. "The Pattern Lounge" is officially a The Webby Awards People's Voice Award finalist, and we couldn't be more proud! 🗳️Vote by April 15! https://lnkd.in/gm-PcJBN
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Daniela Asaro shared thisSo happy I was able to see this through with such an exceptional team - ATTN, Pattern, our Production partners, etc. Truly a pleasure <3Daniela Asaro shared thisIt's a pleasure to share a project that's been in the works since well before I came onto it, and on which I had the privilege to work with an incomparable team of talented individuals. Thank you to PATTERN Beauty, Kristen King, and ATTN: for the opportunity to contribute creative direction on PATTERN's first-ever TV commercial. This was truly a labor of love and passion for everyone who touched it, including de la revolución, Prettybird, and our director bar none, child. And now, step into the PATTERN Lounge...💛 Christiane Pendarvis Tiffani D. Carter Amy Elisa Jackson Adriane J. Ashley Y. Ludgood Justina Smith Tennille Teague Daniela Asaro Alicia Pitts Clare Stein Allyson Bernstein JJ Nicole Amina Smith Cass Russell Julie Velandia Taiye Timothy https://lnkd.in/g9i9_hnbTracee Ellis Ross' Pattern Taps Girlfriends Cast for First TV AdTracee Ellis Ross' Pattern Taps Girlfriends Cast for First TV Ad
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Daniela Asaro posted thisHey Everyone. Hope you're all well! (Manifest today; 8/8 Lion's Gate Portal!) I just wrapped up a freelance gig at ATTN:, which I thoroughly enjoyed (thank you again to the incredible Talia Nutting). It reminded me how much I love the hands-on aspect of day-to-day project management and working closely with teams to bring projects to life. I'm now open to new opportunities, whether freelance or full-time. I'm interested in roles that focus on Project Management/Operations, and I’m open to VP/SVP level or even Senior/Director level positions as well, since I really enjoy being able to work closely with the team, and drive projects forward. Also, if you come across any roles that combine HR and Project Management, please let me know. I’m finding myself increasingly interested in the HR side of the business as well.
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Daniela Asaro shared thisIf anyone is looking for a PM - Jaslima is exceptional. Smart, insightful, works with creatives really well, and a delight to be around.Daniela Asaro shared thisI never post on LinkedIn, so what better time to hard launch my unemployment than now! I was impacted by the layoffs at Swift yesterday and am officially open to work. I do want to take a moment to reflect on how incredible the last three years have been and all the opportunities I had at Swift. I’m so grateful to have worked with brands like Gatorade, Nike, lululemon, TikTok, Upwork, and many others. Thank you to everyone who has been a part of my journey <3 I will miss you all. With that said, if you’re looking for a fun, smart, organized marketing girly with mad circling back skills, I’m your gal!
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Daniela Asaro shared thisMaybe creatives had it right all along? 😉 As someone who has been in Project Management 15+ years, I both understand the value and perspective timesheets bring. At the same time, it's hard to justify costs to client based on hours alone. The value is in the execution, and the output - so, to a client, it frankly doesn't matter if it took the team 80 hours to get there, or 20. More and more, I find that pricing needs to be more productized and the time management piece is something that the agency needs to track internally. To be clear - I still see the benefits of tracking time to help establish the baseline for an eventual pricing strategy, especially if an agency lacks a ton of historical data and/or understanding how the work gets made. Additionally, I do think having teams track their time is helpful for resource management and allocation, providing insight on how the team works, and individual skill levels. It's important for Project/Resource Mangers to flag when someone is exceeding their hours on a project, not solely because of the risk of going over $ budget, but more so, because this increase in unplanned hours is going to compound with their next project. I'm concerned about the ripple effects, and the well-being of that individual, and I find it frustrating when those in Leadership positions lack this understanding, or care. In short, while timesheets are useful in data collection, internal time tracking and resource management, I believe shifting towards a productized pricing model would offer greater clarity and benefits for clients. Not to mention, less pressure for the team to track to the minute. I know some agencies lock people out of their computer if they don't submit timesheets, and I think that's bonkers. You think your client is going to care their deliverable was late because the Creative Director couldn't access their computer to give final approval due to missing timesheets?? lol Be for real. Curious what others think! Feel free to also drop in your fav/least painful resource management / time tracking tools too. https://lnkd.in/ezpwN9Db
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Daniela Asaro shared this"Agencies suffering from founder’s syndrome will eventually find themselves limited in the types of clients they can attract, the size of the accounts they can handle, geographic expansion and even the kind of talent who wants to work with them." I'll also say, if you're working at an agency where the founder(s)' vision seems unclear or constantly shifting, it's definitely a red flag. The ever-shifting goalposts make it nearly impossible to meet expectations. Additionally, if leadership seems to prioritize those with working styles very similar to their own, it can be incredibly challenging and creates an environment where diversity of thought and approach is stifled. Your sanity and career path shouldn't suffer because of someone else's indecision and inflated ego. It's crucial to work in a place where you feel respected and where your contributions are valued.New ad agencies and founder’s syndrome—3 strategies to ensure long-lasting successNew ad agencies and founder’s syndrome—3 strategies to ensure long-lasting success
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Daniela Asaro shared thisOne of the best I ever worked with is hiring on her team! go goDaniela Asaro shared thisHi, Linkedin - I am hiring for client services roles on our managed services influencer team at nearly all levels (2-10 years of experience). I would love to hear from people who feel that Fohr is their perfect fit. If you think that's you, please send me a message with the following: 1. Your resume 2. Your experience as it relates to influencer marketing 3. Professionally, what you feel that you're strongest at, and what you're actively working on 4. Why you want to work in influencer marketing, and why you want to do it at Fohr 5. A fun fact 6. Your salary requirements 7. Years of non-intern experience Note that we are a hybrid team with three days in the office in NYC. If we contact you for an interview, you will be given the job description ahead of time, which includes our associated salary range. Can't wait to meet you! 👋
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Daniela Asaro shared thisSharing to my network. Dominique is a phenomenal human and anyone would be beyond lucky to be part of her team! DesignOps - West Coast.Daniela Asaro shared thisHey fam.... Design Operations teams have been hit hard over the past year, so I'm happy to share.... EDIT: This role has been updated to Manager, Design Ops! I'm looking for US West-based DesignOps Manager to join my team at Atlassian. They should have 6-8+ years of experience in design operations and design program management, with experience supporting large, cross-geo design teams in a matrixed company required. Looking for someone who's a strategic operational partner who's highly collaborative leader with 3-5 years people management experience. Interested? Or know anyone who might be a great fit? Please apply or share with your network. #designops
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Daniela Asaro reacted on thisDaniela Asaro reacted on thisonce upon a time, Laura Bailey and i were having a little think about all the cool things fans do with McDonald's. not just sharing some fries, but weirder things. unexpected things. things that aren't even real yet. one of those things was that McDonald's exists as a safe haven in the Backrooms. iykyk "thank god, i was getting hungry." now, McDonald's existence in the Backrooms is canon. it took so many crazy talented people to bring this to life. Dave Pierce and Matt Burke for literally creating this entire world from scratch. Jordan Leinen and Kristen Johnson for saying sure, we'll find a way to make this work. Nel Sparkman for designing every single '90s eras poster with Backrooms McDonald's food. Amanda Davis and Stacia Andrews for getting so much over the line. Eric Helin, Brandon Pracht, Andrew Fisher, Julia Dedona and Tass Tsitsopoulos for being the backbone of selling an idea that's, frankly, insane to sell. and, last but certainly not least, Jennifer Healan, Amanda Mulligan, Guillaume Huin, Paula (Petrungaro) Steenstra, Anna Engel and many more for seeing this idea and championing it from literal day one. my fav kind of work is the work that makes a cultural impact, starts convos online, scares people (in a good way!), and makes them jealous. pls enjoy 2 minutes in the backrooms mcdonald's and, as the youtube caption says, good luck finding your way there. good luck finding your way back. https://lnkd.in/eyRuqKnC
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Daniela Asaro reacted on thisDaniela Asaro reacted on thisYour gal is back in action as Sr. Director, Integrated Production at Day One Agency! I'm pumped to reunite with Tom Sawyer and Jesse Hicks. 💪 I sincerely want to thank everyone who reached out, supported me, and sent all the good vibes my way during my job search. I always got your back!
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Daniela Asaro reacted on thisDaniela Asaro reacted on thisWith an enormous amount of gratitude, today I’m wrapping up an incredible three-year run at ATTN:. It’s hard to sum up what this chapter has meant to me. When I joined, ATTN: was already building something special. Over the past few years, I’ve had the privilege of helping shape the next phase of that journey, working alongside some of the most talented, driven, and thoughtful people I’ve ever met. We built. We grew. We pushed the work forward. And we did it in a way that felt genuinely different. I’m especially proud of the team. The level of talent, ambition, and hustle that exists at ATTN: is rare, and it’s what I’ll miss most. Being part of that and helping to grow it has been one of the most meaningful accomplishments of my career. I’m incredibly grateful to Matthew Segal and Jarrett Moreno for the opportunity and the partnership. And to everyone across the company who made this experience what it was, thank you. I’ll be rooting for you all. Always. I’m excited for what’s next and, in true KK fashion, not taking much of a break before jumping into it.
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Daniela Asaro reacted on thisDaniela Asaro reacted on thisI truly didn’t intend to write this at 11pm at a bar in Brooklyn, but here we are. I’ve actually written and rewritten this many, many times. But the social rollout wasn’t tight enough yet. The Figma templates were still a bit off. And the sizzle’s still sitting in drafts. And we’re too busy in post on this and pre-pro on that to get craft the perfect launch visuals. And I needed to rewrite the brand’s foundation doc for the oNe thOuSaNdTh time. And, and, and. Tonight I went to see Emma Grede’s “Start With Yourself” book launch and someone asked for advice after they just left their stable career to start their own business - the start of a fear-fuelled journey I’ve come to know all too well - and I felt read. for. filth. in her response: “If you believe in it tell people. Tell everyone. Don’t wait. Don’t work in the shadows. Don’t pursue perfection and over obsess. Put yourself out there. Build. Iterate. Fail. Rebuild. Follow the fear, and find out what’s on the other side” *takes sip* So with that, I want to officially announce POLLEN STUDIOS - a soft rebellion against the traditional agency model built to serve: brands a conduit into culture, audiences stories worth their time, and creatives who were never handed a seat at the table. *exhale* I want to thank everyone who decided to believe in me, in us, as I’ve found the courage to say it out loud. To everyone who has been building the plane alongside me quite literally as we’ve been flying it. And to all of the brilliant minds in my network that have so willingly offered advice, templates, wisdom, and time when I’ve called in a panic. You know who you are, know that I cherish you. Let ‘er rip. XO
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