#ICYMI AnalyticsIQ is now part of Alliant! 🎉 Want the latest on our data, product updates, and industry insights? Follow Alliant to stay in the loop and keep the momentum going! https://lnkd.in/eSxstCE6
AnalyticsIQ
Advertising Services
Atlanta, Georgia 5,065 followers
AnalyticsIQ is now part of Alliant! Follow Alliant to stay in the loop and keep the momentum going.
About us
AnalyticsIQ is now part of Alliant! 🎉 Want the latest on our data, product updates, and industry insights? Follow Alliant to stay in the loop and keep the momentum going! https://lnkd.in/eSxstCE6 AnalyticsIQ is the leading people-based marketing data creator and predictive analytics innovator. Our mission is to fuel better outcomes for all by creating high-quality and predictive people-based data by blending cognitive psychology with data science. Our PeopleCore consumer data, BusinessCore B2B data, and Connection+ B2B2C linkages help B2C and B2B organizations across industries understand who people are, what they do, and why they make decisions in order to achieve better marketing results. Whether you’re looking to improve your marketing results across channels, build predictive models, create custom audiences, or drive better outcomes, AnalyticsIQ can be your partner. For more information, visit https://analytics-iq.com/ and follow us on X and LinkedIn at @AnalyticsIQ.
- Website
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https://analytics-iq.com/
External link for AnalyticsIQ
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Atlanta, Georgia
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Predictive Analytics, Predictive Marketing, Compiled Data, Data Science, Predictive Modeling, Customer Acquisition, Personalization, Data, Marketing Data, B2B Marketing, B2C Marketing, Business Data, Consumer Data, Digital Audiences, Measurement, Advanced TV, Marketing, Data Driven Marketing, Programmatic Advertising, Big Data, B2B Data, B2C Data, Firmographics, Digital Marketing, Digital Advertising, Data Driven Marketing, Targeting, segmentation, and marketing analytics
Locations
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Primary
Get directions
6 Concourse Pkwy
Suite 1750
Atlanta, Georgia 30328, US
Employees at AnalyticsIQ
Updates
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AnalyticsIQ reposted this
Facing HCP engagement challenges? Read our latest blog. From Credentials to Connection: How Combining Clinical & Behavioral Data Is Redefining HCP Engagement Despite the investment, 97% of digital outreach goes unanswered. Why? Because traditional strategies still rely on credentials and prescribing history, ignoring how providers actually think, learn, and treat. Our latest blog, “From Credentials to Connection,” explores how combining clinical and behavioral intelligence is redefining HCP engagement bringing precision, personalization, and relevance to the forefront. Learn how: • Real-world lab data reveals who HCPs are actively treating • Behavioral insights humanize outreach and align with how providers prefer to engage • Blended audiences are driving better outcomes across omnichannel platforms Together, AnalyticsIQ and Diaceutics are pioneering a smarter path forward, where engagement is not just targeted, but meaningful. Read the full blog to discover how the future of HCP engagement will be defined by precision, combining clinical relevance with human understanding: https://lnkd.in/gW3yx2yQ #PharmaMarketing #HCPengagement #PrecisionMarketing #ClinicalIntelligence #BehavioralData #OmnichannelStrategy #AnalyticsIQ #Diaceutics
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AnalyticsIQ reposted this
When values lead, impact follows. As CEO of Alliant, Scarlett Shipp is redefining what it means to grow responsibly — proving that responsible data isn’t just good ethics, it’s good business. Her people-first approach empowers advertisers, respects consumers, and strengthens the ecosystem we all depend on. We’re thrilled to see Scarlett recognized as a finalist for the 2026 Givsly Impact Awards in the Mindful Media category. ✅ Show your support and vote by Friday, October 31 at 5PM EST: https://bit.ly/3W7N8dG #GivslyImpactAwards #MindfulMedia #LeadershipWithPurpose #DataForGood
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💡 The future of pharma marketing is about partnership—not just promotion. As the healthcare landscape evolves, data-driven strategies are no longer just about reach and frequency. They’re shifting to include a bigger focus on relevance, empathy, and connection. In her recent interview with Fierce Pharma, our own Christine Lee, Head of Health Strategy & Partnerships, shares how people-based data is transforming the way pharma brands connect with healthcare professionals and the patients they care for. By layering insights into providers’ decision-making styles, communication preferences, and patient populations, Christine explains how marketers can move beyond broad targeting to deliver truly personalized, contextually relevant engagement, improving not only marketing performance, but also patient outcomes. Interested to learn more? Watch the full Fierce Pharma interview to explore how people-based intelligence is shaping the future of healthcare marketing: 👉 https://hubs.la/Q03PSkcq0 #PharmaMarketing #HealthcareData #PredictiveAnalytics #HCPMarketing
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The way fans watch sports has completely changed. From living room couches to mobile screens and everything in between, streaming has reshaped the viewing experience. With these changes, data is now the real playmaker, helping advertisers connect with audiences in smarter, more personal ways. #SportsStreaming #AudienceData #CTV #SportsAudiences
Streaming took sports off the sidelines and onto every screen. Now data is the real MVP. In Sports Business Journal, Alliant’s Donna Hamilton shares how data-driven audience targeting is redefining the playbook for platforms and advertisers competing in the new era of sports TV viewership. 🔗 Read it here: https://bit.ly/47ic2MP #SportsStreaming #AudienceData #AudienceTargeting #CTV #SportsAudiences
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The future of advertising will belong to those who understand both people and privacy. This Q&A with Howard Luks is a great reminder that bridging the gap between buyers and publishers starts with data that’s ethical, accurate, and actionable. 🌐 #AudienceData
What keeps today’s advertisers up at night? Fragmentation, signal loss, and the constant push for smarter, privacy-first solutions. In the latest edition of The Ally, Howard Luks, VP of Audience Solutions at PubMatic, shares how PubMatic is bridging the gap between buyers and publishers—enabling advertisers to reach high-value audiences with greater transparency and control. Read the full Q&A: https://bit.ly/4huIdxq #TheAlliantAlly #PubMatic #AudienceData
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📬 Love this example of how “traditional” channels like direct mail can become truly modern when powered by people-based, predictive data. With the right modeling strategy, marketers can reach audiences who aren’t just likely to respond — but genuinely ready to engage. Smart mail, smarter marketing. #AudienceTargeting #DirectMail #PeopleBasedData
📬 Smart mail wins again. A leading consumer electronics brand wanted to make its direct mail campaign as smart as its products. So they turned to Alliant for help reaching new, high-value customers. Read the full case study to see how Alliant’s custom modeling strategy delivered a more responsive audience — and measurable lift: https://bit.ly/3Jg4br1 #DirectMail #AudienceModeling #AudienceData #Optimization
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The future of healthcare is human. That’s why Christine Lee is leading the charge and heading to Las Vegas for HLTH 2025, joining healthcare marketers and data innovators who are shaping a more people-centered future for health. 💡 If you’re attending HLTH, let’s connect and talk about how people-based data can help drive healthier outcomes for all. #HLTH2025 #HealthcareInnovation #HealthData #PeopleBasedData #HealthcareMarketing
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Incredible recognition for a leader who truly walks the walk. Scarlett Shipp’s commitment to ethical, people-first data practices is setting the standard for what responsible innovation looks like in modern marketing. 🗳️ Be sure to cast your vote for Scarlett by Friday, October 31 at 5PM EST and help celebrate leadership that’s shaping a better future for media. Submit your vote here 👉 https://lnkd.in/gYzVaTih #GivslyImpactAward #LeadershipWithPurpose
We’re proud to share that Alliant’s CEO, Scarlett Shipp, has been named a finalist for the 2026 Givsly Impact Awards in the Mindful Media category — honoring leaders who are reimagining media’s role in building a better, more ethical digital world. Scarlett understands responsible data isn’t a trade-off; it’s the growth engine for modern media. By making ethical data design the foundation for scaled, people-first advertising, she’s proving that innovation, respect, and results can thrive together. 🗳️ Vote for Scarlett by Friday, October 31 at 5PM EST and help celebrate leadership that’s shaping a better future for media: https://bit.ly/43o017l #GivslyImpactAwards #MindfulMedia #LeadershipWithPurpose #DataForGood
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A powerful point from Christopher Morse. The future of targeting isn’t about picking a side. It’s about building on a foundation of high-quality, predictive data. When marketers invest in data that’s accurate, ethical, and reflective of real human behavior, every campaign becomes smarter, more efficient, and more effective. #AudienceTargeting #DataQuality
📣 New from MartechView: Alliant’s Christopher Morse shares why the future of ad targeting isn’t audience or contextual — it’s quality. In a landscape defined by data deprecation and fragmented channels, brands are rethinking their targeting strategies. Christopher explains why marketers must move beyond “either/or” thinking and focus on data quality as the key to driving better results. Read the full article here: https://bit.ly/433eFRB #AudienceTargeting #ContextualTargeting #DataQuality
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