About
I have worked in ad tech for 15 years, mostly focusing on business development, business…
Articles by Mathieu
Activity
6K followers
-
Mathieu Roche shared thisThis is a Public Service Announcement 📣Mathieu Roche shared thisSomeone on Reddit collected a history of all the abuses and harassment by Pesach Lattin, the worst person in advertising: https://lnkd.in/eUMc6iS2
-
Mathieu Roche reposted thisMathieu Roche reposted thisThe advertising and marketing industry is smaller than people think. And reputation travels fast. How you show up matters. We choose to work with people and organizations who build the industry and lift one another up, not platforms built around personal attacks, hostile commentary, provoking behavior, or tearing others down. Over the past couple of years, a newsletter and podcast have repeatedly targeted members of our community (and Marketecture Media team) with mockery and bad-faith commentary. It’s the opposite of the kind of environment we want to support. For transparency, we have documented a number of these communications and posts and have previously asked for this behavior, from an individual, to stop through formal correspondence. Nobody in this industry should feel intimidated, targeted, or cyber-bullied simply for participating in professional conversations. That’s not the ecosystem Marketecture Media wants to be part of. We’re grateful for partnerships with groups that believe in lifting one another up, building community, and pushing the industry forward, including 212NYC New York's Digital Advertising Club, Ad Age, AdExchanger, ADWEEK, Association of National Advertisers, Advertising Week, Beet.TV, Chicago Advertising Federation, Cannes Lions International Festival of Creativity, Chicago Interactive Marketing Association (CIMA), Digiday, EMARKETER, ExchangeWire, IAB, IAB Tech Lab, MediaPost, POSSIBLE, The Drum, TVREV, and Variety, along with many other reputable organizations and individual up-and-comers. We’re also grateful to the PR and communications firms that help move this industry forward, including Broadsheet Communications, The DBC Industry Calendar®, KCSA Strategic Communications, Mod Op, Purpose Worldwide, and Sharp Pen Media, among others. Going forward, if you or your organization chooses to participate in platforms built around that kind of behavior, we may choose not to collaborate or work together in the future, including across content, community, and events. We’ll keep investing our time and energy in the people and platforms working to move this industry forward. Simple as that. Let’s keep building an industry we’re proud of by lifting people up.
-
Mathieu Roche shared thisThis morning at #marketecturelive in NYC, Jeremiah Owyang discussed how “agents are becoming the customer”, and how this is fundamentally going to change how brands advertise to their clients… He could (should?!) have mentioned ID5.io’s whitepaper published yesterday looking at that very topic from the identity angle! If you haven’t seen Jeremiah’s presentation, you can still download ID5’s paper: https://ow.ly/3qcf50YrRoF
-
Mathieu Roche shared thisAdvertising is coming to AI…but not without Identity! How do we optimize advertising when agents act on behalf of users? How can we apply targeting, frequency capping and attribution logics to make advertising work for brands and media owners? Read ID5.io’s white paper on Identity in an Agentic World! 💡Link belowMathieu Roche shared this📲 Every conversation in adtech is about AI, especially about the media buying and workflow side. However, a tectonic shift in consumer behavior is set to challenge how identity operates across the buyer journey. 📑 We’re excited to announce our new white paper on Identity in Agentic AI and LLMs, “Identity in an Agentic World”, breaking down how chatbots and AI agents are impacting the adtech ecosystem, how consent-based solutions like ID5 can support global compliance to help advertisers, and more. 🚀 Learn how ID5 can help you in this new chapter > https://ow.ly/3qcf50YrRoF
-
Mathieu Roche posted thisI’ve always had mixed feelings about celebrating women only one day per year. I grew up with strong women figures in my life; I’m a father of 3 daughters; I co-founded a business which prides itself in having better-than-most female representation on both its Executive Team (3 out of 7) and its Board of Directors (4 out of 11). Women are definitely more important to me than 1/365th of the time! But anyway, since today is that day, I want to wish a very happy #InternationalWomenDay to all the women in my personal and professional lives ❤️
-
Mathieu Roche shared thisProud that ID5.io is featured in the The Wall Street Journal as one of the companies who has cracked remote work 🙌 Being remote-first raises the bar of talent, of intentionality, of excellence. And when we chose to get together for #ID5IRL, in Iceland or elsewhere, we make the magic happen 🪄 Link to the article from Callum Borchers in comments 👇
-
Mathieu Roche shared thisID5.io is a remote-first company, but we recognize the power of being together, in real life, to align, brainstorm, solve problems, keep each other accountable, connect, collaborate, and build a strong company culture. With the acquisition of Truedata in November and the recruitments we made since then, we have more than 30 people attending ID5 IRL for the first time. This week is a unique opportunity to bring them on board and create momentum. During ID5 IRL, we chose to spend time together to achieve great things. The level of energy, the goodwill, the ambition, the camaraderie, the enthusiasm are unique. This week is all about acceleration. Hold on tight 🚀 #pumpedMathieu Roche shared this🌟 Yesterday, we kicked off the offsite with company-wide sessions to look back on everything we have accomplished in 2025 and look ahead at 2026, but it wasn't all work and no play! ❄️ After dinner, we braved the cold to catch the beautiful northern lights, and what a magical sight! #ID5IRL #LifeAtID5
-
Mathieu Roche reposted thisMathieu Roche reposted this🇮🇸 We are in Iceland! 🤝 The ID5 team reunited in Reykjavík for the first offsite of the year, dedicated to one of our core values: Collaboration. 🚀 During the week, we will hold multiple sessions to foster cross-team collaboration and prepare for 2026. 🌟 However, these moments are not only for work, but also to enjoy the time spent face-to-face and explore the wonderful places we visit: tonight, we will be going on a Northern Lights Hunt with the team! #ID5IRL #LifeAtID5 Mathieu Roche, Tyler Greenstreet, Carly Allcorn, Pranjal Totala, Rafael Padilla
-
Mathieu Roche shared thisLooking forward to attending Marketecture Media's Live event in a few weeks in NYC 🙌 Get in touch if you'd like to meet there 💁♂️ AdTechGod ®️ ADWEEK TVREV
-
Mathieu Roche reacted on thisMathieu Roche reacted on thisLa semaine dernière, le board de The Women in Programmatic Network - France a organisé son premier événement physique de l’année et quel succès ! 🎤 120 personnes présentes jeudi 26 mars pour écouter Dounia Zouine (DG de Blue449), Klervia Bianchi (Directrices des revenus chez 366) et Arthur Larrey (co-fondateur de Audion) sur le programmatique à l’ère de l’IA ; suivi d'une présentation inspirante de la coach Vanessa DABIN REMIGNON sur le renforcement de l’estime de soi au travail ; clôturé par un cocktail pour échanger. 👏 Une soirée très bien orchestrée par Valentine Weydert, Rong Li et Athénaïs Derrien ; animée par Julia Luczak-Rougeaux et Pegah Mofidi ; et soutenue par tout le board Larissa Rangel, Amélie Zuber, Anne-Claire C., Mariana Bascuas, Estelle Reale, Alexandra Roa, Elisa Gonçalves, Fanny Canavese, Marieke Buis et moi qui œuvrons pour renforcer l’entraide intergénérationnel, le leadership au féminin tout en incarnant notre singularité. 📅 Suivez-nous pour contribuer au réseau ! Evénements physiques, prises de parole sur le programmatique et l'adtech, afterworks networking, programme de marrainage, speaker hub, job board, et plus encore... Hâte de construire la suite avec vous. —— Pour rejoindre le réseau TWIPN France 👉 https://lnkd.in/eXGMQjCc
-
Mathieu Roche liked thisMathieu Roche liked thisLooking forward to seeing lots of partners and friends cabana-side later this month at POSSIBLE in Miami Beach! And this year, I'm bringing the whole Worldpay Data Commercialization crew with me. We're excited to chat about how the world's largest merchant-based transaction dataset is helping merchants and partners unlock new value across insights, activation, and measurement. If you're going to be there, let's catch up! Drop a comment below or shoot me a DM/text to get some time on the books. 🌴 Dawson Smith • Megan Strub • Nathan Wine #POSSIBLE2026 #Data #TransactionData #Payments #AdTech #MarTech
-
Mathieu Roche liked thisMathieu Roche liked this🎤 « Un mot pour résumer unBoxed Paris 2026 ? La simplification. » 🎬 Retour en images sur #unBoxedParis2026, organisé par Amazon Ads. Cette édition a illustré le rôle croissant d’Amazon Ads dans le paysage publicitaire français, en accompagnant les annonceurs tout au long du parcours client — en connectant full-funnel, IA et performance. L’objectif ? Montrer comment simplifier la gestion des campagnes tout en gagnant en efficacité dans un environnement toujours plus complexe. 💡 Au programme : conférences, tables rondes, keynotes, networking… Une journée riche en insights et démonstrations, où l’innovation technologique rencontre l’expertise humaine pour transformer la publicité en un parcours fluide et mesurable. 👀 Les participants ont également pu échanger avec des experts, partager leurs expériences et repartir avec des idées concrètes pour leurs prochaines campagnes. 🤝 En collaboration avec Amazon Ads
-
Mathieu Roche reacted on thisMathieu Roche reacted on thisAn update: 8 years and 3 months ago, Bostjan Spetic introduced me to Gilad de Vries. You’ll never guess what happened next… 8 years, 2x new business lines, 1x IPO, dozens of innovation projects, 3x acquisitions, 1x mega-merger that wasn’t meant to be (stories!), 1x mega merger that was meant to be, billions in revenue (and revenue for publishers), partnerships with the biggest and best companies on the planet, hundreds of allies and deep friendships formed, and, above all a deeply transformative experience. Yesterday was my last day at Teads. I owe a huge debt of gratitude to many at Teads (fka Outbrain), not least Yaron Galai, David Kostman, and Gilad for trusting me to co-pilot through some of the most exciting (and hardest) work possible. I’ll miss too many colleagues and friends to list here - but I’ll be forever-supporting from the sidelines! What next? Ferenc Huszár and I are building Reasonable Technology Limited as cofounders, more on that very soon. Joining Outbrain was always supposed to be my last role before building from the start. To do that now with the full support (and angel investment) of David Kostman is the only way to leave such a great team. Big love, Teads.
-
Mathieu Roche reacted on thisMathieu Roche reacted on thisWe’re pleased to announce that Kate Sirkin has been appointed Chief Data Officer at Epsilon! In this role, Kate leads the teams responsible for developing the unique datasets and data products that power Epsilon PeopleCloud, helping clients grow, enrich and activate their first-party data to deliver more relevant, personalized customer experiences. Please join us in congratulating Kate on her new role 🎉
-
Mathieu Roche liked thisMathieu Roche liked thisGreat day at the Jounce SPO Summit in NYC yesterday — one of the best rooms in the industry bringing together buy-side, sell-side, and platform leaders shaping what’s next in programmatic. What stood out most this year is how clearly budgets are shifting: ➡️ Performance and conversion are now the north star ➡️ Brands are demanding measurable outcomes — not just impressions ➡️ The conversation has moved from “efficiency” → real business impact We’re seeing a continued push toward: • Smarter supply paths driven by data, not just cost-cutting • AI-powered optimization across creative + media • Full-funnel thinking where every dollar is accountable The takeaway is simple: If you’re not driving outcomes, you’re not getting budget. Also a great reminder of how valuable these smaller, high-signal events are — real conversations, real operators, and real insights (not fluff panels). Always fun to grab lunch with Barry A., Carly Allcorn, Janell Thurnauer and Howard Luks — some of the best conversations happen off stage. Awesome to connect with people across the ecosystem and hear firsthand how everyone is navigating this shift. We’re entering a new phase where performance isn’t a feature — it’s the requirement. And this is exactly where platforms like COOL AI through The COOL Company are built to thrive.
-
Mathieu Roche reacted on thisMathieu Roche reacted on thisPsyched to speak at my first #DigitalDayCamp with the inspiring Brian Coones. We're leading a session on "Performance Without Burnout" - grateful to David U.K. and Rob Beeler for supporting this important topic in the advertising industry!
-
Mathieu Roche reacted on thisBig day here at Criteo! Super proud of what our team has been able to accomplish #launchdayMathieu Roche reacted on thisToday, performance advertising becomes more simplified, optimized, and outcomes-driven. Introducing Criteo GO, our self-service performance advertising platform built for SMB marketers who need to move fast and drive results. ✅ Cross-channel campaign activation ✅ Commerce AI-backed performance ✅ In as few as 5 clicks 🗞️ Read the full announcement: https://lnkd.in/eU6GsRTf
Experience & Education
-
ID5.io
View Mathieu’s full experience
See their title, tenure and more.
or
Languages
-
English
-
-
French
-
-
German
-
Other similar profiles
Explore more posts
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More