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With a natural optimism that sees opportunities where others see problems, I’m passionate…
Articles by Hanan
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How Publishing Keeps its Credibility in the Digital Age
How Publishing Keeps its Credibility in the Digital Age
New Forms of Publishing, New Forms of Advertising While the print industry appears to face death by a thousand paper…
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Hanan Maayan shared thisLast week I had the honour and pleasure to present Geodesix.com and the concept of Semantic Auctioning & Attribution to some of the smartest people in global Publishing. Here's the Trillion Dollar question: What is Content Worth in the Age of AI? https://lnkd.in/d7tpGfWe
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Hanan Maayan posted thisThrilled to announce that Evan Appleby is joining Geodesix as our Head of Product Engineering! 🎉 I'll be honest, I've been trying to work with Evan for a while. He's one of those super rare people who combines deep technical ability with genuine product instinct and real commercial smarts. When he said yes, I did a little dance :) Evan is the founder of Publisher Exchange, where he built a first-hand understanding of the publisher world that very few engineers have: the economics, the relationships, the trust that underpins this whole industry. At Geodesix.com, Evan will lead Product Engineering, which is a totally new function that sits at the intersection of Product, Engineering and GTM, because those three things can't be separate. We need someone who can write the code, shape the roadmap and walk into a publisher meeting in the same week. Most people are strong in one. A few are strong in two. Evan is one of the very few who operates fluently across all three. We've assembled what I genuinely believe is a team of elite talent building something that matters for the future of content and publishing. Evan joining makes it considerably more elite :) Welcome to the team, Evan! So glad you're here. #Geodesix #Publishing #ContentTech #ProductEngineering #AI
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Hanan Maayan shared thisThe content industry is worth ~$2 trillion. That's 10x NVIDIA's annual revenue, and yet less than half of NVIDIA's market cap. I wanted to understand where every dollar comes from. So I built this (with Claude): 👉 https://lnkd.in/drTZsCdb It's an interactive breakdown of the entire global content economy by *funding model*. Click any segment to explore. Here's the TL;DR: It's not consumers who fund the world's content. Not governments. Not universities. Not the companies that use it to train their AI models. It's advertisers! And by a distance that should make everyone uncomfortable. Advertising has bankrolled the creation of most professional human-made content for the better part of last few decades, and it has done so almost entirely on the basis of attention, not quality. It doesn't pay publishers because their content is "good". It pays when audiences show up. Perhaps contrary to popular belief, that is NOT a neutral funding model. It has profound consequences that you can see and feel in your news feed... But AI changes the equation: the economic value of content is being re-evaluated and determined by what it actually *knows*, not how many eyeballs it can attract. That's the shift we're building for at Geodesix.com
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Hanan Maayan posted thisAbsolutely blown away by the caliber of the attendees, the quality of the presenters and the productiveness of the conversations today at the AI/Publishing Workgroup event, organized by Matthew Scott Goldstein (msg), Jonathan Roberts and Rich Caccappolo, and kindly hosted by People Inc. The discussions we had today are shaping the future of our industry, and with this level of cooperation and intelligence amongst attendees one can only feel optimistic and energised with what's ahead of us! 💪👏
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Hanan Maayan shared thisI really enjoy reading Brian Sugar's Substack, and this one particularly resonated because my wife and I (and our friends) are having very similar discussions lately. It's a really good piece, and I agree with every word. But irrespective of any degree of coursework, we should all enourage two major things in our kids education: 1. Curiosity 2. Critical Thinking The most incredible and magical thing about AI is that you can you can "deep-dive" into almost any imaginable topic and experiment with ideas in ways that were previously unimaginable. For a curious person (such as myself) it's blissful! But those of us who engage with it constantly also know that it's flawed, and that using it efficiently requires heaps of critical thinking and real world "lived experience" to challenge some of the BS it continuously presents as 'facts'. https://lnkd.in/eKFF2zdk
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Hanan Maayan shared thisKyle White is one SMART dude, so I consider it a huge compliment that he thinks Geodesix.com is important for our industry! Link to the Podcast below, minute 22:00 to hear this thoughts on us :) https://lnkd.in/enZv2vcb#119 Why 70% of Affiliate Programs Fail Before They Launch — and How AI Can Fix That | Kyle White#119 Why 70% of Affiliate Programs Fail Before They Launch — and How AI Can Fix That | Kyle White
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Hanan Maayan shared thisI had the pleasure this week of talking to my friend Michael McNerney about the death of search and what it means for publishers, for brands and for our industry. Link to my Substack in the comments if you feel like geeking out and reading more about linguistics, philosophy and LLMs :)Hanan Maayan shared thisWe had a great sit down with Geodesix.com founder Hanan Maayan to chat about the future of publisher economics in the commerce space. https://lnkd.in/gzxdaaeWThe Post-Search Web: Can New Models Replace Search Traffic for Publishers? A Conversation with Geodesix Founder Hanan Maayan. - Martech RecordThe Post-Search Web: Can New Models Replace Search Traffic for Publishers? A Conversation with Geodesix Founder Hanan Maayan. - Martech Record
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Hanan Maayan posted thisThis week we're welcoming to the Geodesix team our first Integrations & Query Quality Scientist - Rachel Rawraway! Welcome to the team Rachel! Let's GOOO! 🙌 🎉
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Hanan Maayan shared this"Just a Search Engine", sure....Hanan Maayan shared thisGoogle patented the right to replace your landing page with an AI-generated one. ✔️ Patent US12536233B1 granted Jan 27, 2026, not a rumor, not a concept ✔️ Google scores your landing page; if it underperforms, it swaps it out in real time with its own AI version ✔️ The replacement page can appear in paid AND organic results ✔️ Your brand, your content, your conversion path rebuilt by Google, hosted by Google ✔️ SEO pros are calling it "terrifying" and they're the ones who've been optimizing for Google for 20 years MSG POV: This isn't an SEO story. It's a property rights story. Google has spent years moving from sending users to your content, to summarizing your content, to now potentially replacing your content at the moment of conversion. Every step compresses publisher and brand control further into Google's ecosystem. The pattern is clear. The question is what infrastructure exists outside Google's walls for discovery, distribution, and monetization. That's what we're building. 🔗 https://lnkd.in/eXsWjUwqGoogle patent hints it could replace your landing pages with AI versionsGoogle patent hints it could replace your landing pages with AI versions
Hanan Maayan replied to a comment
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Malte Landwehr I apologise - I could have chosen better words and didn't mean to attack you personally. But I feel passionately about this topic because many of my close friends and clients are profoundly affected by this. The most egregious point here is that professional thieves are making millions from content extraction at an industrial scale and supporting that in my opinion is self destructive to the AI economy
Hanan Maayan replied to a comment
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Sam Doliner through a combination of innovation, legislation, litigation and public opinion.
Hanan Maayan replied to a comment
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Malte Landwehr publishers are adapting, and I happen to know that personally. It will take years to re-balance the economics of such a generational shift. Calling their defensive stance "boring" and "uninspiring" is frankly not only childish but also uninformed.
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Hanan Maayan liked thisHanan Maayan liked thisI used to be the person your bot protection was supposed to stop. For many years, I built automation tools that bypassed enterprise security systems at scale. Akamai, Cloudflare, DataDome, custom WAFs. I studied how they fingerprint traffic, found the gaps, and exploited them. I got very good at it. Good enough that it started to bother me. Because what I saw from the inside was this: the security industry sells confidence. Dashboards full of blocked requests. Impressive threat reports. And behind all of it, a product that catches the amateurs and waves through everyone else. I watched companies pay six figures a year for protection I could get past in an afternoon. Their dashboards said everything was fine. They had no idea. That gap between "we're protected" and "we're actually protected" is where I live now. I started Centinel to build bot detection for digital publishers. We've analyzed billions of requests, and we focus on the signals that we know from experience are genuinely hard for threat actors to fake. Before we onboard a new publisher, I still run 20+ scraping methods against their site. It's usually not a comfortable conversation. I didn't learn this from a textbook. I learned it by being the problem. Seemed fitting to post this on Easter. If there's a day for reinvention, it's today. Has anyone else here ended up building a solution to something they used to cause? Curious how that switch happened for you.
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Hanan Maayan reacted on thisHanan Maayan reacted on this31 Marathons. 7 étoiles. Un retour aux sources pour accélérer le n°1 mondial en France. 🌟 En ce week-end de Pâques, l’heure est à la réflexion. Il y a 30 ans, en 1996, je partais en Erasmus au Danemark. Ce fut le début d'une aventure internationale qui me mène aujourd'hui à diriger les marchés Nordics, France et Espagne pour impact.com, le leader mondial de l'économie du partenariat. 2026 marque mon grand retour à Paris. 🇫🇷 Je reviens avec une ambition claire : apporter un regard neuf et une expertise internationale à l'écosystème français. Après des années à évoluer dans l'écosystème Nordique, précurseur sur les modèles d'affiliation et d'influence, je souhaite importer cette culture de l'agilité. Mon objectif ? Faire d'impact.com le partenaire de référence en France, avec la même dynamique qui nous porte vers la place de Numéro 1 dans les pays Nordiques en 2026. Le leadership par l'endurance : Mon approche du business est le reflet de la discipline qui m'a mené, il y a 5 semaines à Tokyo, dans le Seven Star Hall of Fame. 31 Marathons terminés à ce jour. 7 Étoiles (World Major Stars) obtenues en une seule séquence ininterrompue. L’un des deux seuls Français (avec Dorian Louvet) à avoir réussi ce "streak" sans sauter une seule année civile entre 2025 et 2026. La fierté du "Self-Made" : J'ai accompli ce défi sans sponsor, en comptant sur ma seule détermination. Ce parcours a été un vrai combat, ayant été malade sur toute la deuxième moitié de l'année 2025, mais cela a rendu mon 52ème anniversaire sur le bitume de Chicago absolument inoubliable : l'énergie de la foule était indescriptible !. Recrutement : 2026 sera l'année d'impact.com en France ! 🚀 Nous recrutons des talents à fort impact.com en France et en Espagne. Je recherche des personnalités dotées d'un vrai "marathon mindset" : résilience, autonomie et vision long-terme. Si vous voulez rejoindre le leader mondial et une équipe qui mise sur l'excellence, contactez-moi ! Joyeuses Pâques à tous mes amis et collègues. Reposez-vous bien ! P.S. Objectif 50. 🏃♂️💨 Après mon "Triple Header" d'avril (Paris, Boston, Londres), je vise les 50 marathons terminés d'ici fin 2026. On se voit sur la ligne de départ ? #SevenStarHallOfFame #Leadership #Recrutement #France #MarathonMindset #ChicagoMarathon #Resilience #Erasmus #influencer #Hiring #Objectif50 #PartnershipEconomy
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Hanan Maayan liked thisHanan Maayan liked thisAfter nearly eight years, today is my last day at Forbes. I joined in 2018 as the first hire on the affiliate team at a time when "commerce content" was still a concept I was evangelizing, not what it is today at the company. Back then, I was writing and editing product reviews, learning how affiliate infrastructure actually worked, and quietly developing a point of view on what was broken about the way people shop online. I was a little startup within Forbes trying to prove myself and find proof of concept in the business — and I found it. What followed was a masterclass on building a commerce business that I couldn't have imagined or designed for myself. I went from writing content and designing audience development strategy to building affiliate programs, leading a team, closing brand partnerships, and developing a successful paid revenue stream. I helped grow Vetted from the ground up and watched it become something real. I launched partnerships and franchises across every format: native, podcast, quiz, licensing, and built offerings designed to meet brands wherever they were in their budget and goals. Along the way, I got a front-row seat to how the biggest players in the industry think about discovery, intent, conversion and exactly where the white space is. I'm immensely proud of what we built. I'm even more proud of the people I built it with. To my team: thank you for the privilege of being your leader. To my colleagues: the caliber of people I got to work alongside never stopped inspiring me. Thank you for pushing me to always do my best work. To the mentors and partners who believed in me and what we were building along the way: I don't take any of it for granted. I'm leaving with a lot of gratitude, a very full playbook, and something I'm excited to build. More soon. 💫
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Hanan Maayan liked thisHanan Maayan liked thisThe Iran war is still waging but there are several things we can already see, such as the Israeli takeover of the Iranian TV broadcasts, Netanyahu's video "I am alive" that was regarded as fake (or rather categorized as fake by Iran supporters and conspiracy lovers), and the huge volume of fake pictures and disinformation coming out of Iran that overwhelm fact checkers. At this point in time it is too early to jump into conclusions but I would like to already suggest one. First the claims (or rather facts): 1. When Russia attacked Ukraine in Feb. 2022 they DDoSed the Ukraine official websites (communication channels between the gov. and the people). 2. When Israel attacked Iran in March 2026, Israel hacked and took over the Iranian TV broadcast (another comm channel). 3. Today there is so much quality disinfo (deepfake) and so many fake claims that the "average person" cannot distinguish anymore between truth and lies. This goes both ways - lies are considered truth and truth is considered a lie. So my conclusion is that governments MUST build reliable direct channels to the population, where people will know to trust what is said. I think that there are few examples of such channels, in Taiwan and (surprisingly) in the Philippines, where I believe they based it on Telegram. p.s. Not connected to anything, but I am watching the US administration doing a U turn regarding influence defense. It appears as if they have learnt that hostile influence campaigns are something that even a super-power needs protection from.
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