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Larissa Vaz shared thisThe thought that has stayed with me is that a product page isn’t a smaller creative canvas. It’s a tighter one. A film gives you sound, time, and an arc to carry an idea. On the digital shelf, you get a few frames, no music, almost no story, and a buyer deciding in seconds whether this is for them. Everything has to happen through composition, hierarchy, copy, texture, product truth, and the one promise you choose to lead with. That is not a lesser creative challenge. If anything, it is a more compressed one. So I started looking at where the idea was actually landing. And what we found was fairly consistent: a stack of assets rather than a directed experience. Copy that had gone flat. Product that no longer looked or felt like the real thing. Usage imagery without much life in it. The idea had been dying in a place we weren’t looking. Twenty years in, one thing I believe more strongly than ever is that brands are not sequences of campaigns. They are relationships. And relationships are built through presence. Being there, recognizably, in the moments that decide how someone feels about you. Beauty makes this especially visible. So much of the category is emotional: skin, memory, identity, ritual, how you want to feel when you walk out the door. We can spend months building that feeling, then hand the final inch before purchase to a production workflow. That was the tension behind PDP Studio. The question was never simply how to make product pages faster. It was: where should creative intelligence actually live? A large part of PDP work is repetitive by nature. Adapting one idea across retailers. Chasing specs. Rebuilding what already exists. So we designed a system to carry that part. What it buys us is not only speed. It buys us room. Room for strategy. For art direction. For deciding what the hero frame actually needs to say. For understanding what people value about the product, in their own words. For making the ten small decisions between a technically correct page and one that is genuinely convincing. And because the system is built to learn, every cycle gets sharper. It can see how people are talking about and using the product; it can move while the cultural moment is still relevant; and it can show us what is actually working. With creative hands throughout. Not waiting at the end with an approval stamp. The point, for me, is that creative quality and conversion were never opposites. We had simply stopped looking closely enough at the place where both get decided. Luísa Fedrizzi and I have been proudly showing PDP Studio to brands lately. If you’re thinking about what happens to your brand in that final inch before purchase, come talk to us. More on what we built in the comments! MATTER
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Larissa Vaz shared thisRun and hire this guy while you can. He’s that kind of rare talent who not only can deliver outstanding work, but also has a heart the size of the universe.Larissa Vaz shared thisI walked into Zendesk as a senior video editor. I never could have imagined where that first day would take me. I came to Zendesk as a filmmaker who loved telling stories, and somehow that journey turned into learning and working along side a creative team of incredible people across brand, design, copy, motion, video, and digital. Along the way, I got to work on some truly unforgettable things, from product launches, films, photoshoots, keynotes, and all the weird, wonderful projects in between. But when I look back, the work isn’t what I’m most proud of. It’s the people. I’ve had the incredible privilege of working alongside some of the most talented, generous, funny, brilliant people I’ve ever met. People who challenged me, trusted me, taught me, made me better, and gave me the opportunity to grow far beyond the person who first walked through those doors. Zendesk gave me the space to go from video editor to creative leader. I made mistakes. I learned a ton. I took some big swings. Some worked. Some definitely did not 😂. I am grateful. Grateful for the opportunities. Grateful for the lessons. Grateful for every late night editing, every crazy production, every keynote rehearsal, every pitch, every laugh, every person who made the journey what it was. And most of all, grateful for the team I got to build and be part of. Adios Zendesk ✌🏽 If you’re looking for a creative leader, filmmaker, storyteller, or someone who knows how to bring a very talented group of humans together and make something great, I’d love to talk.
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Larissa Vaz posted thisOk, don’t go nuts over this, but I’m here to say that the most valuable skill in business isn’t AI fluency… The more I integrate AI into creative operations and systems, the less I think of it as an entity and more like a collaborator inside the craft. Phew. And that feeling made Scott Galloway’s reminder on Diary of a CEO really land. He says the most valuable skill in business isn’t AI fluency. It’s storytelling. And I agree. For anyone selling ideas (so, communicators, advertisers, sales professionals, all of us): people don’t buy products. They don’t buy services. They don’t buy strategy decks. They buy the story you tell about all three, and the relationship that makes them trust it. Which, wait for it, is the unscalable thing. Ha! AI can write the deck, and map the accounts, and draft the email, but it cannot make a buyer feel something. That part is still us. AI is a tool. The story is still yours. The relationship is still the work. Invest in the part that doesn’t scale. It compounds. Scott Galloway MATTER
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Larissa Vaz posted thisSomething I keep coming back to these days is that most beauty and fashion brands brief us on what they want to say on social. But like, the brands actually winning the feed right now are doing the opposite. They're listening to what their audience is already saying, and letting that voice show up in the work itself. Not only as research, but as the actual ad. Strong examples imho are Sol de Janeiro stopping naming fragrances and letting consumers talk to each other in numbers. 62. 71. 40. Or Mielle entering a Black hair conversation, it was already understood, but translated it into mainstream Gen Z without flattening it, and they sold to P&G for around $700M after that push (nuts, right?). And one of my favourites, K18, watched creators rewrite its application instructions on TikTok and just… updated its own guidance to match. The brand is being co-authored, in public, and it's leaning in. Isn’t that cool? I think the technology to read culture across markets and languages is here, and the intelligence to make sense of it is here. So maybe what we're still missing is the courage to let the audience leave fingerprints on the work. Can we all let what we hear actually change what we make? I’d frankly love more of that. I feel like the brand that says yes builds memory, and the brand that says no keeps making ads the algorithm has already seen. How do you feel? MATTER
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Larissa Vaz posted thisMy brilliant Louise Winkler Freshel dropped a reframe last week that's been sitting with me: Most clients ask: can we afford to take a creative risk? ➡️ The better question is: can we afford to remain invisible? Culturally relevant brands are not the ones with the biggest budgets or the loudest campaigns. They're the ones whose audiences recognize them across every stage of the relationship. Product. Retail. Social. Service. A post on a Tuesday. A press response on a Friday. All of it in tune. That kind of consistency doesn't happen by talent alone. It happens when there's a system underneath the work that lets strategy, creative, and execution pull in the same direction, every time, at scale. I've spent some time watching what happens when that system is missing... Brilliant people burn out cracking the same problem over and over. Great ideas die on the way from pitch to production. Teams ship work they don't recognize six months later. The brand drifts. The audience notices before anyone internal does. This is why at MATTER separating creative from operations doesn't make sense to me anymore. I feel like they're the same question: how do you design the conditions for magical work to keep happening, without depending on a single person to carry it? Brands are relationships, not campaign sequences. And relationships only scale when the structure behind them is as intentional as the work in front of them. The risk isn't being bold. It's being inconsistent. Quiet. Forgettable. Invisible.
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Larissa Vaz reposted thisLarissa Vaz reposted thisHi Linkedin! I'm looking for a Digital Designer, LATAM-based, to support our team creating e-commerce content. Requirements: • Experience designing for e-commerce / PDP content (ideally) • Super organized • Fluent in English If you’re interested (or know someone great), send me a message ;) Thanks!
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Larissa Vaz reposted thisLarissa Vaz reposted thisPixels 🤝 Plywood ��🚨 🚨 Hiring: Senior Experiential Designer at Plaid 🚨 🚨 🚨 I’m looking for a creative hybrid who can dream up a big idea, bring it to life in a physical space, and extend it into a digital campaign. This is a full-time role based in SF or NYC. Apply directly here: https://lnkd.in/gXKzHztc
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Larissa Vaz reposted thisLarissa Vaz reposted this(This position is now filled. Thanks all!) 🚀 we're hiring a contract sr. AD and animator! 💥 join me and my team at turbotax to bring human, tech-forward experiences to life across intuit's retail footprint — from flagship stores to pop-ups. looking for folks detail obsessed in AE, systems minded in figma, able to juggle multiple projects at a time from proof-of-concept to delivery. email me your resume and portfolio to apply! remote US only. mary_vertulfo@intuit.com
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Larissa Vaz shared thisLately, I have been thinking about how much information we all consume. All the open browser tabs. Decks. Reports. Trend alerts. AI summaries of everything. And still, most of us walk into meetings saying what everyone else is saying. So we asked ourselves at Matter: what if the real advantage is not more information, but better brand judgment? That is why we built Matter Compass. >>> https://lnkd.in/exYUe4N3 It scans culture, media, tech, and behavior across curated sources, then filters what actually matters. Yes, AI is part of it. It helps us connect dots and pressure test ideas before they reach the room. But we are not chasing automation. We want to show up with a clearer point of view. A sharper question. Ideally, a more meaningful connection. Compass turns signals into a weekly thesis, brand briefings, and a daily snapshot we actually use. Not to add to the noise. Ideally, to build better conversations. If you are curious, take a look. And if it resonates, subscribe. If you explore it, let us know what feels useful. We are building this in the open. MANUEL NOGUEIRA, Matheus Barros, Joao Unzer, Juliana Fernandes, Louise Winkler Freshel, Pilar Rashad, Fernando Prado 🏳️🌈, Roberta Tannus, Fernanda Stapassoli
Larissa Vaz commented on a post
2w
Your journey is something to be in awe of. I was always impressed by your sensibility in connecting all dots between the biz and the audience. All done with your whole heart. Grateful for having worked with you, my friend.
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Larissa Vaz liked thisLarissa Vaz liked thisHeaded to Venice Immersive to celebrate the premiere of Galapagos: The Last Eden. It's an interactive experience from Atlantic Studios, narrated by Margot Robbie, made with our friends at Google, showing on the new XREAL Aura glasses! There will be iguanas. Penguins. And baby seals. (Lots of baby seals 🦭) Immersive friends, if you're headed to Venice drop me a line, it would be great to catch up over an espresso or a spritz.
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Larissa Vaz liked thisLarissa Vaz liked thisÉ com imenso orgulho que anuncio o maior evento da nossa história na região: o #ZendeskZendesk Showcase LATAM 2026, que acontece no próximo dia 9 de Setembro. Estamos quebrando as fronteiras do Brasil e transformando nossa principal iniciativa local em uma plataforma icônica e regional. Reunir mais de mil profissionais em torno da nossa tecnologia de resolução no renovado Mercado Livre Arena Pacaembu é um reflexo do momento da Zendesk. Construímos uma plataforma moldada para resolver os problemas reais dos clientes de todos os tamanhos e em todos os canais. Será uma semana inteira de trocas estratégicas, benchmarking e experiências. Teremos a honra de receber palestrantes como @Caito Maia, da Chilli Beans, e o medalhista olímpico @Gustavo Borges, que trarão insights poderosos sobre como a criatividade, a disciplina e a alta performance se conectam diretamente com a inovação em #CX. Mal posso esperar para dar as boas-vindas a todos! Saiba mais no link: https://lnkd.in/eUiQfWKa
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Larissa Vaz reacted on thisThere’s something truly inspiring about working alongside people who combine sharp thinking with the commitment to turn insight into solutions that create real value. Larissa Vaz and Luísa Fedrizzi deeply understand the beauty industry, its consumers, cultural nuances, brand challenges, and business opportunities. PDP Studio reflects exactly that: intelligence applied with purpose, and a smart use of technology to handle complexity and scale while creating more room for strategy, creativity, and human judgment. This is what great work feels like: thoughtful, relevant, and built to make a meaningful difference for brands and consumers. If you’re interested about how technology and creative intelligence can transform the final, and most decisive, moment before purchase, take a look at Matter's PDP Studio: https://lnkd.in/dFB_ThVk
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Larissa Vaz reacted on thisLarissa Vaz reacted on thisa nossa indústria trata páginas de produto (nos sites dos varejistas) como o fim do funil. e, com isso, as trata como a ponta final do processo: em tempo, prazo, dedicação, pensamento estratégico e cuidado criativo. é por causa dessa decisão que a estratégia de marca, no segmento de beleza, costuma parar na campanha. construímos o contexto, a promessa, a tensão, o motivo para acreditar, e depois passamos a última parte para quem administra arquivos. o que vem antes é tratado como pensamento. o que acontece na gôndola - nesse caso, digital - é tratado como saída de produção. essa lógica me parece invertida. PDP (a famosa “Product Detail Page”) não é onde o funil termina, é onde o funil está. é o lugar em que o argumento inteiro de uma marca é testado: de frente para uma pessoa com um carrinho de compras e alguns segundos de atenção. por isso, aqui na MATTER, antes de desenhar qualquer página, a gente escuta: as conversas reais sobre produtos e categorias são o que guia o que cada parte da página precisa dizer. porque, via de regra, esse processo nos mostra gaps. a distância entre a marca que a marca acha que tem e a marca que as pessoas usam não é (só) um achado de pesquisa. é uma estratégia de página de produto esperando para ser escrita, em cada tijolinho de cada PDP. tem encanto (e suor, obviamente) em não tratar a página de produto como uma coisa menor. porque fechar essa distância entre o que a marca sabe e pretende e o que as pessoas entendem e querem é um problema de design antes de ser um problema de execução. exige leitura de cultura, um sistema construído para sustentar isso e critérios claros, sustentados por estratégia sólida, no topo desse sistema. é o que estamos construindo aqui na BU de beleza da MATTER: um “intelligent studio” que pensa, cria e produz PDPs pra marcas incríveis dos EUA. e a Larissa Vaz e eu estamos na pista pra apresentar esse sistema e formato de trabalho pra marcas do Brasil. pra saber mais, vem no link do comentário ou chama a gente.
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Larissa Vaz liked thisLarissa Vaz liked thisI am learning TouchDesigner (yay!) and today while setting up my new printer I had an idea:
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Larissa Vaz liked this🤯🚀Larissa Vaz liked this12 recognitions. One unforgettable night in Cologne. 🏆 For the second year in a row, Scopely was the most-honored company at the #PocketGamer Mobile Games Awards, taking home 12 awards across our ecosystem, including wins for Best Publisher for the fourth consecutive year and fifth time overall and the ceremony's inaugural Company Culture Champion award. 🎉 It was also a remarkable night for our friends and colleagues at Loom Games. As the newest addition to the Scopely ecosystem, the team won Best Developer, Best Game Innovation and Game of the Year for #PixelFlow, as well as the Rising Star award for co-founder and CEO Kübra Gündoğan. 💫 Congratulations to our teams around the world, and a genuine thank you to our partners and players who make these achievements possible. We're truly humbled and grateful. ❤️ — 𝗕𝗲𝘀𝘁 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿 Scopely 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻 Scopely 𝗕𝗲𝘀𝘁 𝗙𝗼𝗿𝗲𝘃𝗲𝗿 𝗙𝗿𝗮𝗻𝗰𝗵𝗶𝘀𝗲 #MONOPOLYGO! #PokémonGO (Honorable Mention) 𝗕𝗲𝘀𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 #MARVELStrikeForce - Isn't That Fantastic? (Honorable Mention) 𝗕𝗲𝘀𝘁 𝗨𝘀𝗲 𝗼𝗳 𝗜𝗣 𝗼𝗿 𝗟𝗶𝗰𝗲𝗻𝘀𝗲 MONOPOLY GO! X Hello Kitty and Friends (Honorable Mention) 𝗪𝗲𝗯𝘀𝘁𝗼𝗿𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 MONOPOLY GO! (Honorable Mention) 𝗔𝘂𝗱𝗶𝗼𝗩𝗶𝘀𝘂𝗮𝗹 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 #StarTrekFleetCommand (Honorable Mention) 𝗚𝗮𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 Pixel Flow! 𝗕𝗲𝘀𝘁 𝗚𝗮𝗺𝗲 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 Pixel Flow! 𝗕𝗲𝘀𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿 Loom Games 𝗥𝗶𝘀𝗶𝗻𝗴 𝗦𝘁𝗮𝗿 Kübra Gündoğan - CEO & Co-Founder, Loom Games Read more » https://lnkd.in/gjyUNG5N
Experience & Education
Honors & Awards
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Cannes Glass Lion
Cannes Lions International Festival of Creativity
Strong Girls was a co-creation between 65/10, Nestlé and Ogilvy Brazil to talk about the relationship between sports and girls in Brazil. This was the first Brazilian campaign to be awarded in the category.
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Silver - Best Publicity Video
Content Marketing Awards
Project: "Chain of Happiness"
Client: Kibon -
Winner - Wave Festival 2013
Wave Festival
Project: "Chain of Happiness"
Client: Kibon
In order to launch Kibon's new positioning "Share Happy, "Chain of Happiness" shows people reactions to a social experiment registered in the point of sale. If you were buying an ice cream and found out that a stranger had already paid it for you. Would you pay it forward to someone else? -
Most Contagious 2011
Contagious Magazine
OMO - Super NIce
Educational platform created for the launch of OMO Liquid Superconcentrated.
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English
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Portuguese
Native or bilingual proficiency
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Demetrius Goosbey II
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