About
With 15 years of experience in digital marketing and programmatic advertising, I am a…
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2K followers
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Audrey Boisumeau shared this🚨 Job Alert: Enterprise Sales Director – UK Azerion is hiring a senior sales professional to join our successful team and drive the growth of Hawk (an Azerion company) in the UK, our proprietary DSP. This role is ideal for someone passionate about programmatic, with strong market knowledge and well-established connections across UK agencies. You’ll play a key role in an omnichannel, innovation-led environment and join a talented team in a dynamic and collaborative setting ! Great company benefits and a real opportunity to make an impact ! DM me if you’re interested !
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Audrey Boisumeau shared thisIf you’re curious what working at Azerion actually looks like, this Employee Spotlight series we’ve launched in 2026 is a great place to start. It’s not just about what we do day to day, it’s about how we grow, learn, and thrive together as a team. Thanks to Irini M., our Head of Programmatic for sharing her story, and to everyone who helps make Azerion such a brilliant place to work, and succeed ! #hawkAudrey Boisumeau shared thisNow for some programmatic magic 👀✨ Next up in our Meet the Team series is Irini M., our Programmatic Director. Leading our Programmatic SaaS team Hawk (an Azerion company), Irini plays a key role in making everything run seamlessly. Watch until the end for a fun fact , hint - it involves a coffee, a well-known voice, and a certain quiz show host ☕️😉
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Audrey Boisumeau shared thisAt Azerion, our programmatic planning approach focuses on receptivity and relevance - not just reach ! Because real impact comes from understanding when people are open to messaging, not simply how many people can see it, we look beyond standard targeting metrics to create more meaningful connections. 🧬 This is what impact truly looks like to us ! And we’ll be sharing more on this approach later this month, so keep an eye out for updates ! 👀🚀
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Audrey Boisumeau shared thisMeet our new Out-of-Home champion! 💪 Excited to take Hawk (an Azerion company) to new heights with Rebecca Callaghan’s expertise and to support agencies as they navigate the exciting and complex world of programmatic DOOH. Couldn’t ask for a better person to lead this journey 🚀Audrey Boisumeau shared thisIn news that won’t surprise many who know what I’ve been working towards over the last few months, I’m thrilled to announce that I’m stepping into a new role as Head of Out of Home at Azerion, leading the growth of my favourite channel through our DSP: Hawk (an Azerion company). HAWK has long been a front runner in pDOOH omnichannel campaigns - launching our first back in 2018 - and I’m honoured to be entrusted with growing the channel further. I come into this role differently to the norm. My background is rooted in Out of Home, not programmatic. While many in pDOOH are learning the channel from a programmatic starting point, I’ve had to learn programmatic - I see that as a huge advantage and beneficial for all who work with us (including our fabulous OOH Media Owners). Over the last four years working across omnichannel DSPs, a few consistent challenges around pDOOH keep surfacing: 🎓 Education and support are still needed 🧩 Agency structures make channel ownership complex 🧭 Programmatic teams are asked to master a channel that is planned, performs, and sits very differently compared to other channels 🎨 Dynamic Creative Optimisation still has a long way to go before becoming standard 📊 Measurement, verification, and photography remain key pain points I’m stepping into this role with a clear focus: to help solve these challenges, lean in where it matters, and make pDOOH work as hard as possible for agencies and clients - and to help grow this channel into the powerhouse it is. At a time when pDOOH momentum and interest is building, I’m excited to bridge traditional approaches and programmatic strengths, to deliver meaningful results - and having pDOOH at the heart of omnichannel campaigns, rather than a bolted on "nice to have" channel. Thank you to Dean Nagib, Audrey Boisumeau, Angelique Whittaker and wider SLT at Azerion for the continued support and this opportunity - it’s a privilege, and I’m already getting stuck in! Stay tuned for new things coming soon! 🙌
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Audrey Boisumeau reposted thisAudrey Boisumeau reposted this🚀 We’re hiring! 🚀 We’re looking for a Technical Account Manager (Programmatic | Hawk DSP) to join Azerion Hawk (an Azerion company). This role is perfect for someone with strong technical programmatic knowledge who’s also commercially confident working with SaaS clients and agency trading desks. You’ll be hands-on with our DSP, Hawk, solving problems, growing accounts, and driving product adoption. If you enjoy being close to the product and to our amazing clients, and want to make a real impact, we’d love to hear from you. 👉 Apply here:https://lnkd.in/ey-i4F9N
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Audrey Boisumeau reposted thisAudrey Boisumeau reposted this🎉 It was a great turnout from Azerion and Hawk (an Azerion company) at the ExchangeWire Awards last night. Lovely to see so many friends and former colleagues. 🥇 🥉 Congrats to former Inskinners Kamran Vahabi and Chris Clubb for their Rising Star nods too!
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Audrey Boisumeau shared this🇺🇲 This morning, Azerion hosted an insightful Audio event high above NYC ! Bringing together brilliant minds from across the digital audio and advertising industry. In partnership with AudioStack, we explored the innovation journey and how AI continues to redefine more effectively the way brands connect with audiences through sound. My Key Takeaways: 🎯 Precision matters: Local dialects, tone, and context elevate the authenticity of audio experiences. 🚗 Audio in motion: The rise of in-car audio inventory opens new opportunities for brands to reach audiences on the move. ⚙️ Dynamic Ads : Personalized creative powered by product development is evolving to deliver higher engagement . 🤖 AI-powered creativity: Smart automation tools are transforming how brands design and scale sound messages. 🌍 Sound as a bridge: Audio continues to grow and connect brands and audiences in more meaningful, human ways. A huge thank you to our incredible speakers for sharing insights that are shaping the future of the Audio landscape: Amber Hunsaker (Triton Digital) Elad Stern (Odeeo) Silke Zetzsche (AudioStack) Heather Smith (Adwanted) David Purdy (Stingray) Josh Rothman (TuneIn) Stay tuned ! Ava Moran Cem Temur Mickael Ferreira
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Audrey Boisumeau shared thisAudrey Boisumeau shared this📺 We're excited to share that our UK Head of CTV Mark Taylor will be Moderating the panel: CTV 2026: Strategic Forecasts from Industry Leaders during IAB Europe's Virtual CTV Day on the 5th of November. This one-day virtual event will deep dive into the fast-evolving world of Connected TV (#CTV) — from measurement standards to forecasts shaping 2026 and beyond. Join IAB Europe and industry leaders to explore: 📺How to measure impact in a fragmented CTV landscape 📺Key strategic predictions for CTV’s future 📺Lessons from IAB Europe’s ongoing efforts in shaping the CTV ecosystem 👉 Register here: IAB Europe Virtual CTV Day 2025 - https://lnkd.in/e6FQ4eby #CTV #ConnectedTV #AdTech #DigitalAdvertising #IABEurope #MarketingTrends
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Audrey Boisumeau shared this🚨 ** NY Event Alert** 🎧 The Future of Sound & Innovation To my US network, the countdown is on! Join us high above New York City for an inspiring Azerion Morning in partnership with AudioStack, exploring the latest innovations shaping the world of digital Audio. Together with industry leaders, we’ll dive into how, with the latest innovations, sound continues to evolve as a powerful channel for brands. 📅 Date: 5th November 📍 Location: 64th Floor, One World Trade Center, New York City From scalable personalization to AI-powered creativity, our speakers, including Amber Hunsaker (Triton Digital), Elad Stern (Odeeo), and Silke Zetzsche (AudioStack), will unpack the innovations shaping how brands and audiences connect through sound. 🚀 Expect insight. Inspiration. Innovation. Register now - places are limited: https://lnkd.in/ebaG-hJH Looking forward to seeing you there ! #AzerionMorning #FutureOfSound #Innovation #AudioAdvertising #AudioStack #Odeeo #TritonDigital #AdTech #DigitalAudio #AIinAdvertising
Audrey Boisumeau replied to a comment
1w
Pierre Gauthier Je me suis faite avoir aussi 😂
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Audrey Boisumeau liked thisAudrey Boisumeau liked thisJe vous présente TAKO, notre premier court métrage d'animation 100% IA 🤩 Début janvier, nous sommes tombés sur une vidéo de la chaîne YouTube de notre ami Jean-Baptiste Viet, dans laquelle il présentait le WAIFF, un festival dédié au film IA. On s'est donc lancer un défi : créer, en 1 mois, un court métrage d’animation réalisé 100% avec l’IA, en mettant en pratique tout ce que nous avons appris jusque-là. Bon... le film n’a pas été sélectionné 😅 , mais nous avons adoré l’expérience 😊 Et honnêtement, il y a encore un an, nous n’aurions jamais imaginé pouvoir donner vie à un projet comme celui-ci 😁 Si tu veux en savoir plus sur ce projet, sa réalisation, les outils utilisés, je mets le lien vers une vidéo qui raconte tout en commentaire 👇
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Audrey Boisumeau liked thisAudrey Boisumeau liked thisMarch 31st marks the official end of our second year trading at audioadpro, and what an incredible one it's been! We’re hugely grateful for the amazing clients, partners, and supporters who have helped us reach some BIG milestones. We’ve had the absolute pleasure of welcoming Rinki Johnson, Kate Lewis and Liam Bateman to the team this year - each bringing a ton of expertise and energy. Not to mention coming away with a highly commended recognition at the Prolific North Tech Awards, which will forever be a key moment for us so early on in our journey. A huge thank you to everyone who’s supported us so far. We wouldn’t be here without you! Here’s to the next 12 months of even more growth (news incoming 👀) watch this space.
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Audrey Boisumeau liked thisAudrey Boisumeau liked thisA busy week of events in London, starting with a great dinner with our lovely guests Pierce Cook-Anderson Rob Brett Andrew Buckman Ashleigh Footit Meena Miles Supply intelligence and programmatic were on the agenda, but it was also a chance to catch up, hear what’s going on across everyone’s businesses, and their lives outside of work. Prebid.org Ascent delivered as always. Great to see so many familiar faces across the industry, along with a few new ones. Herve Brunet was on stage for Pubstack, speaking on the panel “Agentic AI: Signal vs Noise” panel. What’s real, what isn’t, and what publishers should actually be doing now. From the conversations afterwards, it clearly struck a chord. A good reminder that while there’s no shortage of new ideas and solutions, too many still forget to properly think of it from the publishers perspective And to round it off, the Index Exchange Advertising Week drinks. I lost count of how many people I bumped into and so nice to see such a big turn out #PrebidAscent #AdTech #Programmatic #AgenticAI
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Audrey Boisumeau liked thisAudrey Boisumeau liked this#AppointmentNews | Rebecca Callaghan has been named Head of OOH at Azerion, reinforcing its focus on programmatic DOOH and omnichannel planning. With experience across Yahoo, JCDecaux and Trinity Mirror, she will focus on growth, partnerships and building a more connected, measurable DOOH ecosystem. Link to the full article in the comments Audrey Boisumeau #mediabrief #RebeccaCallaghan #HeadOOH #Azerion #appointments #leadership #DOOH #media
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Audrey Boisumeau liked thisAudrey Boisumeau liked thisAnother great piece in our Women’s History Month series at , this time with Rebecca Callaghan, Head of Out of Home at Azerion / Hawk What stood out to me was the honesty. From door to door sales to leading in programmatic OOH, her journey shows there is no single path into this industry. There is also a clear message around not trying to fit a mould. The traits you are told to dial down are often the ones that set you apart if you back them. Well worth a read if you work in adtech or media. Link in comments 👇
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Audrey Boisumeau liked thisAudrey Boisumeau liked thisUn bon planning, c'est à minima la moitié de la réussite d'une campagne CTV. 🎤C'est l'une de mes convictions fortes partagées ce matin lors du Future of CTV organisé par Minted . Intervenant avec Fanny Chatelain (Olyzon) sur le thème : CTV fragmentée: « où investir pour transformer chaque décision en performance mesurable? », nous avons exploré la mutation profonde de notre métier. 🎯La CTV nous offre une précision inédite (couverture sur cible, affinité, attention), mais elle apporte aussi une complexité opérationnelle majeure. Et concrètement la performance de demain ne viendra pas seulement des dashboards en temps réel, mais de la finesse stratégique en amont. En combinant des outils de planning contextuel et des formats émergents, nous transformons enfin le branding en un levier de performance mesurable. Heureux d'avoir pu porter la vision de Gamned! sur cette scène! Un grand merci à Olyzon de nous avoir invité à partager notre vision sur cette thématique.
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Audrey Boisumeau liked thisAudrey Boisumeau liked thisPlus que jamais, l'open web doit se consolider, s'appuyer sur de vraies solutions technologiques souveraines, pour créer un contrepouvoir référent et solide. Merci à Andres Menajovsky pour ton écoute & ta plume. Une interview qui résume bien où Azerion France en est où nous voulons aller. Viuz Kilian Hervier Chérifa AFIRI Najet Benoist-Lucy Edouard Petitjean Zakaria Neggaoui Quentin Riesi Mickael Ferreira Jurriaan van Teunenbroek Daan Boekestein Sandra Yassaka Umut Akpinar Alexandre LORIN Quentin Le Roux Fleuret Julien Osmont Anahid MARTINEAU Evan Giorno Sarah Borde Joël Martins Salgueiro Lynda H. https://lnkd.in/eyZdtEZTAntoine Ripoche (Azerion) : Nous sommes le catalyseur technologique d’une offre souveraine - ViuzAntoine Ripoche (Azerion) : Nous sommes le catalyseur technologique d’une offre souveraine - Viuz
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Hawk (an Azerion company)
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French
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English
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Spanish
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