The Drum

As Apple turns 50, we revisit the standout ads, from ‘1984’ to ‘I’m a Mac,’ that helped define one of the world’s most distinctive brands. See here: https://lnkd.in/ekwYequV

Lego reimagines Ronaldo, Mbappé, Messi and Vini Jr as minifigures in Fifa World Cup campaign 🏆 The Lego Group is going all-in on football ahead of the Fifa World Cup 2026, teaming up with Cristiano Ronaldo, Kylian Mbappé, Lionel Messi and Vinícius Júnior for a global campaign built around fandom, creativity and collectability. ‘Everyone Wants a Piece’ comes from creative ad agency Wieden+Kennedy’s Amsterdam shop. ________________________ Follow us for the latest brand and marketing news 🥁

The storefront has officially entered the chat 🤖 Shoppers now arrive on retail sites already 80% convinced of what they want to buy – but if LLMs own discovery, how should retailers respond? “I don’t see a world where shoppers don’t use LLMs… It’s relevancy on steroids,” says Amelia Van Camp, head of agentic commerce at Mirakl, speaking with The Drum at Shoptalk. Watch the full conversation here ➡️ https://lnkd.in/ekKXsDDf #Sponsored

Are you a "busy fool"? Some leaders are thrashing around in a state of chaotic madness, busy every minute of the day, yet producing absolutely nothing of substance. This week on Slow the f Down, Emma Harris is joined by the ultimate power couple, Madeline McQueen and david mcqueen, for a masterclass in reclaiming your time (and your sanity): If your calendar is back-to-back but your soul is empty, it’s time to stop performing and start living. Listen & subscribe now: https://lnkd.in/eyhqTHAc

Publicis Groupe has acquired 160over90 and partnered with WME Group. The move is aimed at strengthening its sports marketing capabilities ahead of major events like the FIFA World Cup and the Olympic Games. https://lnkd.in/eRB3NK8s

Travel retail is rewriting the rules of connected commerce media ✈️ Diana Abebrese from Empathy Lab by EPAM, Sean Crawford from SMG and Katie Blackburn from WHSmith North America sat down with The Drum to unpack why differentiation matters more than ever in a standardized world, and what retail media 3.0 actually looks like in practice. Watch the full video now. https://lnkd.in/eQm97QcU #sponsored

KitKat is now asking customers to help track down the thieves 😳 After announcing that 12 tonnes of KitKats were stolen last week, hundreds of brands responded in jest - putting KitKat in the spotlight. Now, the brand is milking the moment by launching a ‘Stolen KitKat Tracker’. Customers can enter the batch code on their bar to check if they’ve got a stolen KitKat. We’ll leave the link below to test your bars. What a way to lean into a viral moment with an interactivity.

It’s April Fool’s Day 🫣 and here’s how brands are embracing the holiday. In recent years, the day has become an opportunity to launch the craziest product ideas and this year was no different. Here are some pranks from Vaseline, Samsung Electronics, Asda, Capri Sun Group, IKEA, Chupa Chups, Dunkin', Ryanair - Europe's Favourite Airline, Krispy Kreme and Savers Health Home & Beauty.

“This isn’t a time to rely on old playbooks. This is a time to build new playbooks… and optimize toward what’s actually driving results.” With 90 million hours per day spent watching and shopping videos, Kroger has become the first US retailer to take its first-party SKU-level purchase signals into YouTube, linking what people watch directly to what they buy – in a retail first that removes some much-needed guesswork from retail media. We sat down with Christine Foster from Kroger Precision Marketing to find out how the convergence of retail audiences and streaming is supercharging brand growth ⚡ #sponsored #AllMediaIsCommerceMedia

Wrapping up Women’s History Month with a sit-down with Bobbie's Chief Brand Officer, Kim Chappell. Visit Kim Chappell’s LinkedIn page and you’ll see she lists “mother” above her day job as chief brand officer at Bobbie. The proud mother and The Drum Rebel 50 honoree shares her marketing strategy with The Drum, which starts with major campaigns involving the likes of Cardi B and ends on Capitol Hill. https://lnkd.in/eAGZ2HxJ