Famous Campaigns

McDonald’s turns everyday shortcuts into an outdoor campaign McDonald’s Netherlands has launched a print and outdoor campaign that maps the unofficial shortcuts people already take on their way to its restaurants. story > https://lnkd.in/ecHdPppk 💡 TBWA\NEBOKO and OMD Netherlands 👀 𝑀𝑐𝐷𝑜𝑛𝑎𝑙𝑑'𝑠 𝑎𝑟𝑒 𝑠𝑝𝑒𝑎𝑘𝑖𝑛𝑔 𝑎𝑡 𝐹𝑎𝑚𝑜𝑢𝑠 𝐶𝑎𝑚𝑝𝑎𝑖𝑔𝑛𝑠 𝐿𝑖𝑣𝑒 𝘨𝘳𝘢𝘣 𝘺𝘰𝘶𝘳 𝘵𝘪𝘤𝘬𝘦𝘵 > https://lnkd.in/e6enYg9a

How consistency became ASICS’ competitive advantage. The latest addition to our first live event explores how long-term consistency has become a creative advantage for the brand shaping sharper ideas, stronger storytelling and more lasting impact. Featuring ASICS Global Head Of Marketing Gary Raucher 👀 𝘌𝘢𝘳𝘭𝘺 𝘣𝘪𝘳𝘥 𝘵𝘪𝘤𝘬𝘦𝘵𝘴 𝘤𝘭𝘰𝘴𝘦 𝘢𝘵 𝘮𝘪𝘥𝘯𝘪𝘨𝘩𝘵. 𝘐𝘯𝘴𝘱𝘪𝘳𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘴𝘦𝘴𝘴𝘪𝘰𝘯𝘴 𝘰𝘯 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘣𝘳𝘢𝘯𝘥-𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘧𝘳𝘰𝘮 𝘈𝘣𝘴𝘰𝘭𝘶𝘵, 𝘖𝘢𝘵𝘭𝘺, 𝘔𝘤𝘋𝘰𝘯𝘢𝘭𝘥’𝘴, 𝘊𝘶𝘳𝘳𝘺𝘴, 𝘞𝘢𝘪𝘵𝘳𝘰𝘴𝘦, 𝘠𝘰𝘳𝘬𝘴𝘩𝘪𝘳𝘦 𝘛𝘦𝘢, 𝘛𝘩𝘦 𝘖𝘳𝘥𝘪𝘯𝘢𝘳𝘺 𝘢𝘯𝘥 𝘮𝘢𝘯𝘺 𝘮𝘰𝘳𝘦. 𝘎𝘳𝘢𝘣 𝘢 𝘵𝘪𝘤𝘬𝘦𝘵 𝘩𝘦𝘳𝘦 >> > https://lnkd.in/e6enYg9a h/t Caroline Fisher

Tens of millions in free marketing… for a stolen truck of Kit Kats Nestlé may have lost a truckload this week, but the internet had other ideas. What could have been a supply chain headache turned into a global marketing moment, with memes, brand responses and product shots leading the news agenda. story by James Herring > https://lnkd.in/exVm9U4r 👀 𝘍𝘢𝘮𝘰𝘶𝘴 𝘊𝘢𝘮𝘱𝘢𝘪𝘨𝘯𝘴 𝘓𝘪𝘷𝘦. 𝘌𝘢𝘳𝘭𝘺-𝘣𝘪𝘳𝘥 𝘵𝘪𝘤𝘬𝘦𝘵𝘴 𝘦𝘯𝘥𝘴 𝘔𝘢𝘳𝘤𝘩 31. 𝘐𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘦 𝘴𝘱𝘦𝘢𝘬𝘦𝘳𝘴 𝘧𝘳𝘰𝘮 𝘖𝘢𝘵𝘭𝘺, 𝘔𝘤𝘋𝘰𝘯𝘢𝘭𝘥’𝘴, 𝘊𝘶𝘳𝘳𝘺𝘴, 𝘏𝘦𝘪𝘯𝘦𝘬𝘦𝘯, 𝘈𝘚𝘐𝘊𝘚, 𝘞𝘢𝘪𝘵𝘳𝘰𝘴𝘦 𝘢𝘯𝘥 𝘮𝘢𝘯𝘺, 𝘮𝘢𝘯𝘺 𝘮𝘰𝘳𝘦. > 𝘨𝘳𝘢𝘣 𝘺𝘰𝘶𝘳 𝘵𝘪𝘤𝘬𝘦𝘵> https://lnkd.in/e6enYg9a

There is no red in this Coca Cola ad The drinks brand has launched a football-led campaign in Argentina and Brazil that brings the brand into stadiums where red, the colour associated with rival teams, has long been absent. Using optical illusions the work allows fans to perceive Coca-Cola’s signature red without a single red element appearing in the work itself. story > https://lnkd.in/eeDagkaZ 💡The Coca-Cola Company | WPP Open X, VML, Grey, Ogilvy and WPP Media. 👀 𝘍𝘢𝘮𝘰𝘶𝘴 𝘊𝘢𝘮𝘱𝘢𝘪𝘨𝘯𝘴 𝘓𝘪𝘷𝘦. 𝘌𝘢𝘳𝘭𝘺-𝘣𝘪𝘳𝘥 𝘵𝘪𝘤𝘬𝘦𝘵𝘴 𝘦𝘯𝘥𝘴 𝘔𝘢𝘳𝘤𝘩 31. 𝘐𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘦 𝘴𝘱𝘦𝘢𝘬𝘦𝘳𝘴 𝘧𝘳𝘰𝘮 𝘖𝘢𝘵𝘭𝘺, 𝘔𝘤𝘋𝘰𝘯𝘢𝘭𝘥’𝘴, 𝘊𝘶𝘳𝘳𝘺𝘴, 𝘏𝘦𝘪𝘯𝘦𝘬𝘦𝘯, 𝘈𝘚𝘐𝘊𝘚, 𝘞𝘢𝘪𝘵𝘳𝘰𝘴𝘦 𝘢𝘯𝘥 𝘮𝘢𝘯𝘺, 𝘮𝘢𝘯𝘺 𝘮𝘰𝘳𝘦. > 𝘨𝘳𝘢𝘣 𝘺𝘰𝘶𝘳 𝘵𝘪𝘤𝘬𝘦𝘵> https://lnkd.in/e6enYg9a

'Please take responsibility for the energy you bring into this space' 💡Indiana University Health

Normalise pubs displaying pint prices like petrol stations. 💡Top Of The Town pub, Antrim h/t Archbishop Of Banterbury

The week’s best brand campaigns 🏆 From pickle-filled puffers and live-printed billboards to Creme Egg gadgets, playable loyalty and tattooed cans, this week’s creative work proves brands are finding fresh ways to surprise people in the real world. Story > https://lnkd.in/e6K89vyT ★ Cadbury - Ogilvy PR ★ IKEA - Marketsquare ★ IRN-BRU - Lucky Generals ★ Carlsberg - Fold7, COPA90, Hope&Glory PR ★ Cushelle - Publicis London ★ KFC - Here Be Dragons ★ HP - Edelman, Grand Visual, Talon, Omnicom and PHD. ★ Clue - Pangolin ★ Tony's Chocolonely

With apologies to all other conferences but Famous Campaigns Live looks more interesting than most - I'd go just for this session 👇 ICYMI here's the work Yasmin O'Neal and Marco Del Valle will be discussing (via Ali Dickinson): https://lnkd.in/e-7B3grH)

AD of the day ★★★★☆ Thai ads are built differently. 💡Voiz Wafer | Ogilvy, Bangkok 👀 𝘍𝘢𝘮𝘰𝘶𝘴 𝘊𝘢𝘮𝘱𝘢𝘪𝘨𝘯𝘴 𝘓𝘪𝘷𝘦. 𝘌𝘢𝘳𝘭𝘺-𝘣𝘪𝘳𝘥 𝘵𝘪𝘤𝘬𝘦𝘵𝘴 𝘦𝘯𝘥𝘴 𝘔𝘢𝘳𝘤𝘩 31. 𝘐𝘯𝘤𝘳𝘦𝘥𝘪𝘣𝘭𝘦 𝘴𝘱𝘦𝘢𝘬𝘦𝘳𝘴 𝘧𝘳𝘰𝘮 𝘖𝘢𝘵𝘭𝘺, 𝘔𝘤𝘋𝘰𝘯𝘢𝘭𝘥’𝘴, 𝘊𝘶𝘳𝘳𝘺𝘴, 𝘏𝘦𝘪𝘯𝘦𝘬𝘦𝘯, 𝘈𝘚𝘐𝘊𝘚, 𝘞𝘢𝘪𝘵𝘳𝘰𝘴𝘦 𝘢𝘯𝘥 𝘮𝘢𝘯𝘺, 𝘮𝘢𝘯𝘺 𝘮𝘰𝘳𝘦. > 𝘨𝘳𝘢𝘣 𝘺𝘰𝘶𝘳 𝘵𝘪𝘤𝘬𝘦𝘵> https://lnkd.in/e6enYg9a