BBH London

Apple, Strawberry and Cola 🍏🍓🥤 No matter the flavour, the wrestle with your Chupa Chups is over. We marked the launch of Chupa Chups’ new ‘easy-to-open’ packaging, with the ‘No More Wrestling’ campaign inspired by Lucha Libre. Each mask draws on the visual identity of Apple, Strawberry and Cola wrappers, reimagined through bold, flavour-led designs. To capture the essence of lucha libre, we partnered with Mexican mask maker Arturo Bucio and incorporated typography inspired by traditional wrestling posters, bringing the spirit of the craft to the streets across the UK and Spain through OOH and social. Perfetti Van Melle

No more wrestling 😤 The years of emotionally charged, finger-cramping wrestling that all Chupa Chups fans have endured are now over with the new ‘easy-to-open’ wrapper. To celebrate, we created the Chupa Chups Lucha Libre Masks OOH campaign, launching across the UK and Spain. Each mask is inspired by the bold visual identity of iconic flavours - Apple, Strawberry, and Cola 😍. Designed in collaboration with renowned Mexican mask maker Arturo Bucio. His work has been worn by Lucha Libre legends like Rey Mysterio, Mil Máscaras, Dos Caras, and Místico. Perfetti Van Melle

Huge news! Missing people campaign making a difference. Backed by Sir Keir Starmer. Well done team 🙏🏽

Work that works. The PM backs our Missing People campaign for Responsible Narratives. Thanks to all of our amazing partners. BBH London Missing People Merman 750mph Black Kite Studios Work Editorial

We’re incredibly grateful for the wave of support and coverage behind Missing People’s latest campaign, and the important cause at its heart. Following the launch of Based On a True Story, and coverage across ITV, Channel 5, Good Morning Britain and the Daily Mirror, Prime Minister Keir Starmer has now backed calls to end the “tragedy trolling” families face. A meaningful step towards change. This momentum helps bring the Responsible Narratives Charter into sharper focus, encouraging more thoughtful and compassionate storytelling around missing people and their families. None of this would be possible without the talent and commitment of all brilliant partners involved Hope&Glory PR, Merman, Black Kite Studios, Work Editorial and 750mph. ↯ Add your name to the pledge https://lnkd.in/eGZD6GHT Explore some of the standout coverage on this important issue: Daily Mirror (Keir Starmer) → https://lnkd.in/e9zJcPfN  Channel 5→ https://lnkd.in/enV_hKq4 ITV → https://lnkd.in/ezitAQvp Good Morning Britain → https://lnkd.in/e_fEa4gQ

Excited to announce that we’re back with another Unsigned Exhibition, showcasing incredible unrepresented still artists across photography and illustration. This is set to be one of our biggest events to date - featuring a live performance from a rising unsigned musical artist. Join us on April 16th at BBH. RSVP below ✨ https://lnkd.in/ei4DXgi3

True crime consumption is at an all-time high, with 49% of Brits tuning in every day. But too often, we lose sight of the real people behind these stories - and the families still living with their absence. As part of our latest campaign with Missing People, our team built OOH using real missing persons cases - names, dates, and last seen locations. Overlaid with flippant notes from TV producers, they reflect the casual lens through which these stories can be viewed when there’s no embellishment, no resolution, no ending. The campaign is a stark reminder of what happens when real lives are treated as content. We’re incredibly proud and grateful to partner with Merman and Missing People to help raise awareness of the Responsible Narratives Charter, and to play a part in encouraging these stories to be told with the care, dignity and respect that they deserve. Thank you to all our partners including Missing People, Merman, Hope&Glory PR, Black Kite Studios, Work Editorial and 750mph for making this possible.

Alright, you got us. The Tesco Giant Boiled Egg isn’t real (yet). Happy April Fools