LightBox TV

Great to host a day with our fabulous partners at dentsu, showcasing some of the data providers available in the LightBox TV platform. One of the core functions of LightBoxTV is bringing audience and data signals directly into the AV planning process. By integrating these datasets into the platform, planners can explore different audience perspectives and use those insights to shape how campaigns are built across TV and CTV. During the session, we heard from several partners whose data is available within the platform: Outra Kogenta Samba TV Circana Starcount Each session explored the different signals their datasets bring, from geo and life stage audiences through to intent signals, purchase behaviour, cultural engagement and deterministic TV viewing data. This was the first in a series of partner days we are planning to showcase the data and capabilities available through the platform. Thanks to the dentsu team for hosting us in Manchester, and to all of the partners who took part and shared more on their data offering.

We are pleased to announce a new partnership with Outra that combines LightBox TV’s Total TV planning technology with Outra’s expertise in location intelligence. This collaboration brings together two areas of strength in data automation and audience movement analysis to help advertisers plan and measure campaigns with greater geographic accuracy and improved reach efficiency. As the TV landscape continues to evolve, connecting location data to cross screen planning is an important step toward more intelligent and accountable advertising. Together, we are making that possible. Read the full story here: https://lnkd.in/eYFM2KFV

ICYMI: LightBoxTV x Experian Earlier this year, we announced our new partnership with Experian, bringing their audience intelligence directly into the LightBoxTV platform. By combining Experian’s powerful household, lifestyle, and spending data with LightBoxTV’s campaign planning tools, advertisers can now plan smarter, data-driven TV campaigns that deliver greater precision and impact across both linear and connected TV. This collaboration strengthens the bridge between trusted data and TV media planning, helping agencies and brands get closer to their audiences than ever before. Read the full story here: https://lnkd.in/ecdGMvHn

We’re pleased to announce our new integration with Caria, enabling seamless end-to-end management of Linear and CTV campaigns within the LightBoxTV platform. The integration is already live with a leading global holding group, connecting planning directly to Caria’s trusted booking and confirmation workflows. This partnership removes duplication, improves accuracy, and saves valuable time for media teams managing complex video campaigns. We’re happy to be working together with Caria to streamline CTV and VOD campaign booking, helping agencies bring the same consistency and efficiency to digital video that they expect in broadcast. Read more via ExchangeWire: https://lnkd.in/eSQTvmAz

We’re pleased to announce our new integration with Caria, enabling seamless end-to-end management of Linear and CTV campaigns within the LightBoxTV platform. The integration is already live with a leading global holding group, connecting planning directly to Caria’s trusted booking and confirmation workflows. This partnership removes duplication, improves accuracy, and saves valuable time for media teams managing complex video campaigns. We’re happy to be working together with Caria to streamline CTV and VOD campaign booking, helping agencies bring the same consistency and efficiency to digital video that they expect in broadcast. Read more via ExchangeWire: https://lnkd.in/eSQTvmAz

We’re at ExchangeWire ATS London today, with FirstPartyCapital MadTech Money sessions also taking place. It’s a great opportunity to hear new perspectives on the future of media, advertising and technology. If you’re attending, come say hello! #ATSL25

We are excited to announce our new partnership with Experian. By integrating Experian’s audience intelligence into the LightBoxTV platform, advertisers can plan smarter TV campaigns with deeper insights into households, lifestyles, and spending behaviour. This collaboration brings trusted data directly into the heart of TV media planning, helping agencies and brands achieve greater precision and impact across both linear and connected TV. Read the full release here: https://lnkd.in/ecdGMvHn

ICYMI: We’ve partnered with Starcount to bring a new layer of emotional intelligence into Total TV planning. By integrating Starcount’s behavioural and values based segments into LightBoxTV, planners can now build audiences that reflect passions, beliefs and real world behaviours, all within one workflow. This partnership is a powerful step forward in helping agencies and brands plan campaigns that not only reach the right people but truly resonate. Read more here: https://lnkd.in/eR-2cVrT #CTV #TotalTV #Partnership #AudiencePlanning #AdTech

Good to see the spotlight on some of the key challenges in CTV with this Coalition for Innovative Media Measurement (CIMM) report on best practices for planning, buying and measurement. The themes of fragmentation, data silos and the complexity of measuring incrementality are ones we’ve been navigating for a while, and they were core to the development of the LightBox TV platform. It’s encouraging to see more of the industry coming together to discuss them. Reports like this are a great reminder of how important it is to keep improving the tools and approaches we all rely on. If you’re exploring these challenges too, happy to chat. Credit to CIMM and the authors for pulling this together.

ICYMI. The role of YouTube as TV was a hot topic at both Cannes and MAD//Fest, and the spotlight on this space keeps getting brighter. Our partnership with Vevo was built around this shift. We’ve brought broadcast-quality planning and reporting to YouTube, fully integrated into the LightBoxTV platform through Google Ad Manager. If YouTube is going to sit in the TV mix, it should be planned and measured like TV. Structure, transparency and control are key to capturing its full value. With more AI and automation entering the space, this foundation matters more than ever. We’ve got more to share soon, but for now, here’s the full story: https://lnkd.in/e__MQ7_i