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dentsu reposted this
The way we watch football has changed more in four years than most marketing plans have caught up with. I went on BBC News Business Today to talk through the changes our 3,000-fan survey uncovered - from the YouTube 10-minute deal to the rise of creator-led fandom. Full report in the comments. ⚽️ MKTG Sports + Entertainment EMEA MKTG dentsu Sports Analytics dentsu
#1 again. Proud to reveal that dentsu has been named the top B2B Marketing Agency in the U.S. in the 2026 B2B Marketing US Benchmarking Report for the second consecutive year! Congratulations to our incredible dentsu B2B team across cross our Media, CXM, Creative, Partnerships, Data & Technology, and Client Leadership who are leading the future of B2B and fueling perpetual innovation and growth for our clients. Find out more: https://lnkd.in/eCDTfZXs
🎯 Pinterest has entered a new era. Our Chief Activation Officer, Brendan Alberts, points out that people don't come to Pinterest to scroll. They come with intent. That's why we're no longer viewing it as an upper- or mid-funnel channel. It's a full-funnel opportunity where inspiration, consideration, and action happen in the same environment.
Why Pinterest now? We put that question to the agency executives shaping today’s media plans. Hear what they think brands should be capitalizing on right now. 🎤 Featuring: Deanna (Cullen) Mulkeen, VP, Media Investment at Wpromote Crissi Cupak, Head of Product at PMG Brendan Alberts, Chief Activation Officer at dentsu Ariel Sims, SVP, Head of Social Partnerships at Publicis Media Alex Stone, SVP, Managing Director, Enterprise Partnerships at Horizon Media JiYoung Kim, Chief Transformation Officer U.S. at WPP Media
Algorithm-driven media continues to reshape how brands connect with audiences. dentsu forecasts algorithm-enabled advertising spend will exceed 75% of total ad spend by 2028, signalling a major shift in media strategy and investment. Read more in the latest Global Ad Spend Forecasts: https://lnkd.in/eg9_8X2S
New insights from our Chief Commercial Officer, Anthony Groves, on how AI, People Intelligence and evolving commercial models are shaping the future of marketing.
Great to be back at Procurecon Marketing 2026 this morning discussing "How AI and agentic systems are reshaping media agency services — and the commercial models that underpin them." A big thank you to Matt Hotten at JLR, Max Jaeger at Salesforce and Anca Marc at Vodafone Procure & Connect— for a sharp and timely conversation as to where our industry is heading. A few themes stood out clearly: - The future won’t be about replacing people with AI, but about building better AI (Artificial Intelligence) + PI (People Intelligence) systems - In this world, stronger operational governance, transparency and oversight will be key, but commercial models will change - Having technology that is open and interoperable will be a crucial competitive advantage for AI driven marketing science - The industry is moving from input-based/FTE pricing toward output- and workflow-optimised models One of the central points from the session was that to supercharge and scale transformation demands a shift that is not just technological — it’s operational and commercial. There is a whitepaper on ‘How AI and Agentic systems are reshaping media agency systems and their commercial models’ — that explores the practical implications for service design, governance, workflow orchestration and future-fit commercial models in much more detail; this is available now to download by following the QR code and link below. Thanks again to everyone who joined the session this morning. The conversation around AI, workflow design, governance and services transformation is only just beginning. #dentsu #innovatingtoimpact #AIPIworkflow
Summer has officially started and we are thrilled to welcome 46 interns to our New York City and Chicago offices! Over the next 10 weeks, this group will gain hands-on experience supporting projects and client work, connecting with leaders and mentors across the business, and taking part in a program built around growth, learning, and collaboration. We are looking forward to an incredible Summer Experience ahead and cannot wait to see all they accomplish this summer. Welcome to the team!
🚀 Excited to deepen our partnership with Pacvue as we continue building a more connected, performance-driven commerce ecosystem. As commerce evolves, this partnership strengthens our technology capabilities even further with the data, automation, and insights needed to drive smarter execution and stronger client outcomes. Looking forward to what we’ll achieve together 🤝
We’re excited to share that dentsu has chosen Pacvue as foundational technology across its US commerce operations. Why does this matter? Because brands and agencies are facing a shared problem: commerce is too complex to manage in silos. By consolidating on one platform, dentsu’s teams get faster activation, clearer visibility, and stronger outcomes for clients. We’re proud to enable this integrated approach, and grateful to work with forward-thinking partners like dentsu. Get more info here: https://lnkd.in/guxaDmqP
APAC is projected to remain the world’s fastest-growing advertising region in 2026. From evolving digital behaviours to accelerating media investment, discover the forces driving growth across the region in our latest Global Ad Spend Forecasts. Explore more: https://lnkd.in/eg9_8X2S
من ضغط التشغيل إلى نضج الشراكات، يشهد قطاع الإبداع والإنتاج في المملكة العربية السعودية مرحلة جديدة تُعاد فيها صياغة معايير النجاح. في مقاله الأخير يشارك عاصي الرحباني، المدير العام لشركة Tag الشرق الأوسط وشمال أفريقيا، رؤيته حول التحولات التي يشهدها السوق السعودي، ودور الكفاءة التشغيلية، والتكنولوجيا، والتعاون في بناء مستقبل أكثر استدامة للقطاع. Assi Rahbani Campaign Middle East #dentsuMENA #Tag #KSA #Production
dentsu reposted this
The FIFA World Cup 2026™ - Canada, Mexico and the United States is almost here, and the conversations shaping the future of football are already underway. Next Thursday, MKTG's Amar Singh will be in New York moderating a South Asians in Sports (SAIS) panel on the opportunities and challenges facing the game across North America ahead of a landmark World Cup. Joining Amar are: ⚽ Akash Jain, Managing Director U.S., The Premier League ⚽ Dee Kundra, Managing Director Americas, FC Bayern München ⚽ Bobby Sharma, Founder & Managing Partner, Bluestone Equity Partners If you're in NYC and interested in coming along, it's set to be a great discussion on fandom, growth and the future of football in the region. Check it out and register here 👉 https://luma.com/aqkwxxp3