Google Diverges AI Search & Gemini, AI Agents Rise

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Google have kept clear blue water between AI in search results (AI Mode, AI Overviews), and their standalone AI app Gemini. Liz Reid, head of Google search, said last week that the two are diverging in some areas, and that the rise of AI agents may mean "the right product is neither". If the biggest player is hedging their bets, we can be sure that this is a moment of flux - the industry is poised to follow users in how they adopt the tools available to them. #DigitalMarketing #Kinase #Gemini #AgenticAI

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